Blogs tagged "app"

July 2019

CMC 2019: Report – Clicks and Mortar: The New Retail Space

Posted on: Wednesday 03 July 2019 11:30pm by Michelle Jones

This panel discussed the way in which merchandising, the retail space and the licensing industry is adapting to the digital disruption it's facing.  With a seismic shift in the retail environment as 60% of purchases are now online - which has grown from 20% in 2017 - how are brand owners today creating new consumer product stories by developing their own direct-to-consumer platforms for the paying audience? Takeaway: We need to look at consumers (millennial parents) and where they want to shop. The more IP owners can demonstrate their products are wanted by consumers -  the better placed they are to get into traditional retail landscapes. Licensing spikes are coming from non-traditional TV content now (such as gaming - e.g.…

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CMC 2019: Report – Research 3 & 4

Posted on: Wednesday 03 July 2019 3:00pm by Gabrielle Smith

Two back-to-back presentations providing thought-provoking research considering today’s media landscape, both on and offline. Research 3 looked at attitudes regarding who makes the rules on age ratings as a point of contention and debate. Combining independent research and the BBFC Public Consultation, the panel delved into some of the concerns of how aspects of sexual violence and threat are portrayed on screen. Research 4 focused on the unique streaming service HEIHEI, and the way in which New Zealand has introduced innovative ways of supporting home grown media and local kids’ content. Takeaways: "You don’t need to see sexual violence to feel its impact" – teens already good at talking about this with their peers. Are children becoming interestingly cautious about…

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July 2012

OMG£££ – Magnetising and Monetising Apps

Posted on: Saturday 14 July 2012 5:03pm

Anna Rafferty, MD, Penguin Digital - Presentation Nicholas Lovell, Founder GamesBrief - Presentation Mark Sorrell - Presentation Jason Krogh's presentation as a YouTube Screencast An excellent outline by Stuart Dredge in the Guardian - with some of the panelists weighing in with comments at the end - the debate continues... http://www.guardian.co.uk/technology/appsblog/2012/jul/09/regulation-iap-apps-for-kids CMC Blog by Tom Webb. Making, creating and purchasing apps is a 21st century phenomenon, but while they prove to be a huge success, industry experts have a few words of warning. Penguin, one of the most well known and respected distributors of printed literature have now found their way into making the UK’s favourite book related apps such as the excellent series of ‘Me Books’. The greatest lesson…

Event Reports app business Disney free money Penguin

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