Blogs tagged "Alexa"

July 2019

CMC 2019: Report – Alexa, How should Youth Brands Use Audio in 2019?

Posted on: Friday 05 July 2019 11:44am

As audio’s influence importance grows, and podcasts, smart speakers and audiobooks are increasingly part of family life, children’s brand strategies are placing audio at the heart of their media mix. This session explored how brands hope to capture the ears and interests of young people around the UK, and how they are coming to grips with these exciting new audio experiences. Takeaway: Fast  growth across all audio experiences, with unmet demand. Audio and Voice family offering needs to be better. ‘Nothing not to like’ -  Audio and Voice offer something exciting and new for a child’s media world. A fertile ground for innovation, but quality and detail are essential. Detail: BBC research suggests 32% of homes with kids have smart…

CMC 2019 CMC 2019 Blog CMC 2019 Reports Event Reports Alexa Audio audio content book brands experience research Stories voice

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July 2018

CMC 2018: Report – It’s Alive

Posted on: Wednesday 04 July 2018 11:31pm

With AI constantly in the news today, this session addressed fundamental questions for the children’s media industry; will AI in its various forms really work for kids of different ages? How will it impact creativity, content creation, learning, jobs? How can AI engage children? Where are the opportunities and what are the challenges? Takeaway: AI with children is at a very early stage.  It simply does not factor in the special style of a child’s conversations, and there are concerns around safety and being age appropriate. The Industries developing and benefiting from AI need to take a very different and response attitude to AI with children. What is happening so far is very advertising and commerce-driven (e.g. Alexa), so panellists…

CMC 2018 CMC 2018 Blog Event Reports AI Alexa creativity Safeguarding voice

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