Blogs tagged "360"

July 2017

CMC 2017: Report – IP 360

Posted on: Wednesday 05 July 2017 3:40pm

This session used real-world case studies to explore why some IP succeeds and some does not in today's 360 landscape. By Guest Blogger Craig Hill Takeaway: There is no one 'magic bullet'; success in 360 comes from attention to detail across a wide range of disciplines including planning, finance, asset management, audience research, platform understanding, development timelines A deep understanding of the child's view of the brand, the storyline and characters is essential to be able to bring them to life in different ways on each platform, playing to the strengths of each It is important to have a deep understanding of children's play patterns and styles of interaction, and use each platform in the right way to match them…

CMC 2017 CMC 2017 Blog Event Reports 360 animation brand development children's media CMC creative digital vision

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