July 2010

CMC 2010: Pre-school 101 – Insight’s Kidgredients of Success

Posted on: Thursday 01 July 2010 9:37am

Uncovering the secrets to successful preschool media experiences - with a focus on the US market Moderator: Shazia Ali, Research Consultant, Mint Research Speakers Stacey Matthias, Partner, Insight Research Group The first research session of the conference was a cosy affair with a full house in Cinema 1.Shazia Ali kicked off the session by introducing Stacey Matthias and Jamie Betesh from Insight Research Group based in New York. Stacey was quick to explain she would prefer this session to run as a dialogue, which was handy as there were lots of questions. In the spirit of keeping the audience engaged we were all asked to smell the crayons handed out in order to prompt old memories and associations. Things like…

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CMC 2010: Never Mind the Rugrats

Posted on: Thursday 01 July 2010 7:27am

A ‘Buzzcocks’ style look at the the news of the past year and the issues ahead, setting the scene for the conference and exploring its theme with some key industry personalities. Host: Barney Harwood, Presenter, CBBC Speakers: Bea Appleby, Editor Girl Talk, BBC Worldwide Joe Godwin, Director, BBC Children’s Tamara Littleton, CEO, eModeration Debbie MacDonald, VP, Programming Director, Nickelodeon UK Rob McMenemy, Senior VP, Egmont English Language & Central Europe John Rice, Jam Media Jeremy Salsby, Saltbeef TV Gregory Watson, MD, Fun Kids The second day started with a panel game, Never Mind the Rugrats, aimed at setting out the challenges of the future for producers by looking at what children really like. But first the big kids (ie the…

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CMC 2010: Express Yourself!

Posted on: Thursday 01 July 2010 5:57am

The opening day of this year’s CMC ended in the traditional way with an evening of food and wine at Pizza Express on Devonshire Street, the very place where the conference was first hatched some 7 years ago. It was all quite respectable – with no fights and no-one getting too drunk (though some were well on their way)! It was the perfect setting for catching up with old friends and making new ones. After an afternoon packed with workshops, the conference attendees were hungry to say the least and this blog can exclusively reveal that a massive 198 pizzas were quickly polished off! The added treat was that Henry Winkler came too – it’s not often you get the…

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June 2010

CMC 2010: Wednesday Workshop – Co-pro Clinic

Posted on: Wednesday 30 June 2010 6:05pm

The International Co-pro Clinic provided delegates with everything they need to know about finding funding, building a co-production deal and managing multiple partners for a successful creative and business outcome. Hosts: Sarah Baynes, Director, The CreativeGarden  Gary Pope, Director, Kids Industries   Speakers and experts: Andrew Baker, MD, Anne Brogan, Director, Kindle Entertainment Lynn Chadwick, Vice President, Worldwide Sales and Distribution, Nelvana Enterprises Jo Daris, EVP Business Development, Studio 100 Genevieve Dexter, Partner & Commercial Director, Cake Entertainment Nigel Goddard, Digital & Creative Sector Specialist , UKTI Yorkshire and the Humber  Lenora Hume, EVP Production & Programming, HIT Entertainment Catherine Kelly, Director, Headway Media Dennis Kostyk, CEO, Kostyk Communications Inc Gráinne McNamara, Head of International Development, Telegael Tim Morley,…

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CMC 2010: The CMC Keynote – Henry Winkler

Posted on: Wednesday 30 June 2010 3:17pm

Children’s author, actor, director and producer, Henry Winkler is known to many as the unforgettable ‘Fonz’ of Happy Days fame. He is also an advocate for children’s rights, having co-authored 17 children’s books on the subject in the popular series Hank Zipzer - The World’s Greatest Underachiever. An impassioned speaker on enabling and empowering young people, Henry explored the 2010 conference theme: ‘New decade, new challenges. How children’s media can make a positive impact on kids’ lives’. Henry Winkler: son, husband, father, dog owner, actor, producer, director, children’s novelist and classed as being in the bottom 3 percent academically, at least in the USA. For Henry the schoolboy, everything was hard, but at least he was great at lunch. So…

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CMC 2010: Wednesday Workshop – Monetising Digital Platforms

Posted on: Wednesday 30 June 2010 3:12pm

Focusing on revenue generation and opportunities in cross-media exploitation, the workshop will offer case-studies of specific projects, and then examine how concepts can be developed with monetisation in mind.   Hosts: Peter Cowley, Digital media consultant & former MD of Digital Media, Endemol UK Justin Judd, MD, i-Rights How can we make money from digital platforms? Well, according to Justin and Peter, to answer this we need to think back to the boom. It was the start of the digital era as a mass proposition. The players that have emerged in the last few years are those who have embraced this notion: Google, Apple, eBay, I-Tunes, Facebook. These are all true digital brands. In terms of Children’s media, Club…

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CMC 2010: Opening Drinks in Showroom Bar

Posted on: Wednesday 30 June 2010 2:42pm

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CMC 2010: Wednesday Workshop – Beyond the Pitch

Posted on: Wednesday 30 June 2010 2:36pm

This workshop looked at the whole sales process - from what you need to do before you approach a potential financier to how to close the deal. It explained how to manage your financier through the project and even increase your chances of repeat business. Host: Melissa Norman, Director, Media Sauce Alright, so your first thought when going to a workshop about pitching and the sales process might be about the sleazy, insincere salesman or saleswoman with the never-ending handshake that you’re bound to become if you start taking any of the forthcoming advice seriously. But pitching and sales is, thankfully, not that — and not as painful as you might think either. According to Melissa Norman, pitching is just…

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CMC 2010: Wednesday Workshop – Crossover Kids & Tech

Posted on: Wednesday 30 June 2010 1:45pm

The unique Crossover Lab technique allows diverese groups to speed-develop ideas. In this case projects which could “make an impact” on UK Kids’ lives. Host: Frank Boyd - Director, Unexpected Media Using media for good was the main aim of this workshop, which brought together a range of people from different media backgrounds. Over the course of the afternoon,we would identify and show how to meet the needs of young people in the emerging digital media ecology. We were divided into groups of 4, given a brief and ninety minutes to work an idea up into a 3 minute presentation. My group made me do the presentation. There had better be beer…You can read about the panel in the programme…

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CMC 2010: Show Time!

Posted on: Wednesday 30 June 2010 10:57am

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CMC 2010: Off, off and away!

Posted on: Wednesday 30 June 2010 8:53am

I’m sitting in the Showroom cafe and feeling not a little like my hero, the patron saint of flying, Buzz Lightyear. I’m surrounded by bright, brilliant people who’ve made it their lives’ work to inspire and alight children’s imaginations, and the sense of vast possibility in the room is unbelievable; for the people here, anything can be done. Children’s media is a powerful world — one where a sheep can incite raucous laughter, kids gain daily access to the wonders and complexities of the world through their own news program, and a postman can bring together a community. As someone who spends most of my days working directly with kids, hanging out and researching children’s play in one of London’s…

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CMC 2010: Let the Show Begin

Posted on: Wednesday 30 June 2010 6:37am

“Ding Dong Ding…. The 2.55 train from London St. Pancras to Sheffield is about to depart”. Damn! I’ll need to run if I want to catch that. Why did I have to plan so many meetings on the same day? But what else could I do? Had to pack on as many meetings as I could before leaving. The prospect of being away from London for 3.5 days has put me into panic mode! As an emerging author, publisher, storyteller and festival director, my life revolves around meetings… usually in coffee bars or pubs in Central London (those that have free wifi of course). I meet authors, illustrators, school teachers, librarians and all other sorts of interesting people. I run…

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CMC 2010: Here come the blogs!

Posted on: Wednesday 30 June 2010 6:15am

Warning – the CMC is definitely not for the indecisive! What a fantastic line up we have this year. The question is not so much which sessions to attend as which ones not to attend. Like all the hundreds of other delegates, I’ll be relying on the blogs to keep me up to date with everything I’ve missed. I worked for CBBC for many years before going freelance and moving to the west country so it’ll be great to catch up with old friends and find out what’s hot and what’s not in children’s media. I’m looking forward to hearing about the new commissioning process at CBBC and also the session on ad funded programming, as I dipped my toe…

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Posted on: Tuesday 29 June 2010 7:12pm

I’m Tom and this will be my third Children’s Media Conference although the first time as part of the blogging team. It looks to be shaping up to be another fantastic conference - and despite all the Fonz buzz (and don’t get me wrong, I love the Fonz) I’m equally excited to hear from the legend that is David McKee, creator of dapper time traveller Mr Benn and multi coloured Elephant Elmer (‘From Page to Screen’ Thursday 1815 - 1930, Cinema 4). By day I work for milkshake! at channel five but apart from an interest in all things pre-school I’m also looking forward to the Prix Jeunesse Suitcase and Development 101 session as well as the outcome of Wednesday’s…

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The final countdown…

Posted on: Tuesday 29 June 2010 6:26am

At last, I’ve managed to master the technology (well, I will have done if you can actually see this…) It’s great to be involved in this year’s Children’s Media Conference. I’ll be working with the blogging team to ensure we capture a real flavour of all the sessions along with information on the exciting content and innovation that’s going to be highlighted over the next few days. When you’re a delegate, it’s never easy working out which sessions to attend but the bloggers will be going to ALL of them so no stone will be left unturned! So if you see a bunch of people who look like they haven’t seen much daylight, struggling with laptops and cursing the wifi…

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First blog!

Posted on: Tuesday 29 June 2010 5:09am

Well! This is a little like the first day of university when you have to introduce yourself with just a hint of awkwardness, and desperately (in my case) try to think of something interesting you’ve done recently. So, as the reference to university would suggest, I’m doing a PhD in our favourite subject, children’s media. Preschool TV to be exact, and the Northern Irish version of Sesame Street (Sesame Tree) to be even more precise. (And there’s another bit of info – I’m from Northern Ireland.) As well as the sessions on young children, I’m most looking forward to hearing Henry Winkler’s keynote! Everyone I know has been told, “I’m meeting the Fonz!” I’m off to get organised for the…

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Bloggers on Board

Posted on: Monday 28 June 2010 6:56pm

The eagle-eyed may have noticed a guest blogger on the CMC site. Jayne Kirkham “Right Then” is the first of our conference blogging team to introduce herself. Over the next couple of days the other members of the team will also check in here. They’ll be writing reports on every session at the CMC - including the Wednesday Workshops - so for those of you unable to attend, there’ll be regular and frequent updates on the conference content. For those who are in Sheffield, it’s a chance to catch up on sessions you missed while propping up the Showroom bar! Enjoy! Greg Childs Editorial Director The CMC

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Right Then!

Posted on: Monday 28 June 2010 6:38pm

Here we go! Another excellent programme of discussions, debates, presentations and … Stuff to do with children’s media. I love it. Not sure what I’m looking forward to most. There’s a lovely old fashioned sweete shoppe in Oban with jars and jars full of pear drops and gob stoppers and fruit salads and shrimps and this year’s programme is a bit like that. Not as sticky though. But if you see someone pressing their nose up against the window, you’ll know that’s me and you’ll know it’s Thursday and I’ve had far too much fun (and wine) at Pizza Express the night before and can’t find the way into the building. Once I’ve sorted out the elementaries and proudly have…

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Fantastic BBC Special Offer

Posted on: Wednesday 09 June 2010 4:37pm

- Are you a creative individual, sole trader (Freelancer) or working in an small organisation (with 5 full time employees or fewer) interested in the Children’s Media Sector? If so, read on…- Are you trying to develop your skills for the cross-platform world?- Do you want to meet and work with experienced digital agencies to help realise your cross platform ambitions?- Do you want to understand how potential buyers will assess your ideas and generate a return on investment (ROI)?Then you should be applying to the Cross-over Workshop at The Children’s Media Conference.What’s the deal?You can win one of 10 free places being offered by the BBC to a half day Cross-over lab. The lab will take place at The…

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At last!! A programme for the conference

Posted on: Monday 07 June 2010 7:59pm

We wanted it to be “just perfect” but today we’ve finally gone public with the Conference schedule. It was worth waiting for. Over 30 sessions, 5 research sessions, 5 commissioner sessions, 4 pre-conference workshops - I sometimes wonder how we pack it all in. It’s come together really well thanks to the brilliant efforts of our secret army of volunteer producers and their helpmates the gnomes of the Advisory Committee. The Conference remains as it always was - “by the indstry for the industry”. Though now we cover a whole range of industries dedicated to kids’ content. But time is running out to book some key benefits. The Pizza Express supper on Wednesday 30th is selling fast and the Pre-Conference…

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Kidscreen Blog – thanks to Josh Selig

Posted on: Monday 07 June 2010 7:35pm

The CMC has been well-represented this week in Josh Selig’s “Planet Pre-school” blog in Kidscreen magazine online. With an overview of the industry musical chairs we’ve experienced recently in the UK, it takes a look at the theme “Plus ca change…”

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May 2010

Some great new opportunities for newbies at the CMC

Posted on: Sunday 23 May 2010 8:35pm

There are two new initiatives to encourage newcomers to attend this year’s Children’s Media Conference. One is a BAFTA sponsored scheme to offer 5 free delegate passes to career starters, career switchers and emerging talent: if you’ve ever wanted to know more about the kids’ industry, then this is your opportunity. Successful applicants will have acces to all the conference sessions, a Wednesday Workshop and all the social events. To apply please email by 15 June 2010. BAFTA are also offering free public tickets for “True Stories About Transmedia”. 3.30pm 1 July 2010 Cinema 4, Showroom, Paternoster Row, Sheffield S1 2BX This conference session offers an expert guide to the complexities of designing immersive story-worlds. BAFTA has a limited…

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Henry Winkler signs up for keynote at the CMC

Posted on: Wednesday 12 May 2010 8:11pm

Hot news from Conference Central.On Wednesday 30th June at 6pm The Children’s Media Conference 2010 will be officially kick-started by children’s author, actor, director and producer, Henry Winkler. Henry is the author of 17 children’s books and an advocate for children’s rights. He is also known to many as the unforgettable ‘Fonz’ of Happy Days fame. An impassioned speaker on enabling and empowering kids, Henry will explore the 2010 conference theme: ‘How can children’s media make a positive impact on kids’ lives?’

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June 2009

Hello world!

Posted on: Monday 08 June 2009 4:07pm

Welcome to This is your first post. Edit or delete it and start blogging!

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