Blogs in "Event Reports"

July 2012

CMC 2012: CMC Day One Video

Posted on: Thursday 05 July 2012 5:39pm

http://www.youtube.com/watch?v=kpKING1df1s&feature=youtu.be

CMC 2012 Event Reports

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CMC 2012: BAFTA Presents: The Amazing World of Gumball

Posted on: Thursday 05 July 2012 5:29pm by Tom Webb

Tom Webb blogs. BAFTA Presents: ‘The Amazing World of Gumball’ Introduced by: Tony Collingwood, Producer, Collingwood O’Hare Productions Speakers: Ben Bocquelet, Show Creator ‘The Amazing World of Gumball’ Mic Graves, Series Director ‘The Amazing World of Gumball’ Daniel Lennard, Vice President of Original Series & Development, EMEA Correctly described by its director as a movie in a minute, each episode is nothing short of a children’s blockbuster; ‘The Amazing World of Gumball’ is quite literally amazing television for children. This BAFTA Presented event offered attendees an exclusive world premiere of a series two episode and a chance to put their questions to the makers and producers of the award winning cartoon. The fast, funny and very cool show proved to…

CMC 2012 Event Reports children ideas Media program

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CMC 2012: Connected Devices and Children’s Media Consumption

Posted on: Thursday 05 July 2012 5:24pm

Blogged by Jon Hancock. Research Insights at the CMC Connected Devices and Children’s Media Consumption Resources: Download Phil's presentation here Phil Williams, Researcher & Writer from ACB (a behavioural research company based in Brighton) presented findings from recent research about children’s behaviour to new technology in the home. Cameras were placed in the family home and the output from each device, together with the human behaviour, was monitored in great detail. Whilst the sample was 8 families (children aged 2-14) with just a couple of children in each category/age group, this is apparently a large and thorough sample. In the case studies shown there were no examples of children aged between 2-7, but the simple conclusions and take-out was that…

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CMC 2012: Second Screen

Posted on: Thursday 05 July 2012 5:21pm

Blogged by Alison Kimberley “Companion apps alongside TV content have made a big impact in mainstream viewing- are they coming to kid’s TV too? Leading producers explore how 2nd screen Children’s TV can work. “   Second screen viewing seems to be taking off left right and centre at the moment and by that I mean BBC, ITV and Channel 4 are all on the bandwagon, but with children being at the height of technology and enjoying interaction more than their parents, why has this concept not migrated over. I imagine we have all seen or at least have an understanding, if not actually played along with a second screen. Whether that is tweeting about TOWIE live as the show…

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CMC 2012: Focus on China

Posted on: Thursday 05 July 2012 5:15pm

Blogged by Tina Boonstra There are undoubtedly massive opportunities in the Chinese Market; the audiences are large and the atmosphere in this session suggested that the market is willing to invest into British talent. But how does this work practically? How do you move from having a desire to work with Chinese broadcasters to actually seeing it happen? Here's the advice from the experts: -Do your research! Just because your idea or product works in the UK doesn’t necessarily mean it will work in the same way in Chinese markets. Invest time into researching not only the Chinese markets, but also government policies. -Make sure you're ready to take the plunge into the Chinese market. You'll need to invest a…

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CMC 2012: TV Presenters – What Children Want

Posted on: Thursday 05 July 2012 5:12pm

Blogged by Jon Hancock. TV Presenters – What Children Want Dr Lynn Whitaker of the University of Glasgow presented a bewildering array of stats from the IZI International audience research into what children want in a TV presenter. Carried out across 24 countries, with a total of 3,000 children aged 3-10 (evenly spread made and female), Lynn carried out the UK section of this research with 448 kids. The simple headline is that the majority of children globally want to see a presenter with the same appearance as themselves (hair, skin, eye colour), gender and ethnicity – albeit someone who is slightly older. In the UK, 84% of boys want a male presenter, 76% of girls want a female presenter.…

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CMC 2012: Tears Tantrums and Total Involvement in Purchasing Decisions

Posted on: Thursday 05 July 2012 4:54pm

Blogged by Alison Kimberley “300 familes told us how they decide what TV to watch, Which car to buy and much more. We unravel the most valuable decision making process in the UK” Once upon a time pocket money used to buy our penny sweets, a Polly Pocket or even perhaps a picture book, but today’s session led by Maurice Wheeler explained his findings whereby children are in some cases becoming a lot more involved with family purchases: children are influencing the choise of car, holiday, or even home. There are many factors affecting how much control children are having over their families’ purse strings. For example traditional and nuclear families are less likely to include their children in decision…

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CMC 2012: Enabling Kids, Connecting Communities

Posted on: Thursday 05 July 2012 3:41pm

  Blogged by Tina Boonstra Enabling Kids, Connecting Communities #cmcenabling This inspiring session focussed on four different projects that create digital spaces and opportunities which encourage children and young people to engage with the real world. Mission Shiregreen, is a project initiated by Sanctuary Housing Association to positively engage young people from the UK's largest housing estate with their local surroundings. Using Mission:Explore's platform, created by The Workshop, children gain points and earn badges by completing missions in the surrounding area. By engaging with community groups and schools, Mission Shire Green is already seeing positive feedback after only a few months. And, if you fancy having a go yourself, you can take part in the conference's very own mission:explore! Find…

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CMC 2012: Meet the Commissioners: Public Service

Posted on: Thursday 05 July 2012 3:34pm

Blogged by Jon Hancock. There were some longer presentations and showreels which left less time for questions - but here's the pithy bits all in one place about what commissioners are looking for. Gemma Brady – Editor, Channel 4 Education Commissioning content for 14-19’s principally, that connects with the values of Curiosity, Fearlessness, Cheekiness, and content “with Heart”. She said there were some opportunities still available for 2012, and £4m ring-fenced for 2013. Be aware though that content currently well-served is Youth unemployment, bullying, financial literacy. Follow the team on Twitter: @c4education     Sioned Roberts – Content Commissioner, S4C Sioned is seeking the following content: For “Cyw” (pre-school brand) A fun literacy format – Welsh alphabet different to UK!…

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CMC 2012: Opening Quiz: Answers on a Postcard!

Posted on: Thursday 05 July 2012 2:43pm

Blogged by Sanjay D'Humieres Answers on a postcard. ..... was the first session of the day and aimed at understanding the needs of young audiences through a fun and entertaining quiz. Alongside presenter Ceallach Spellman, famous for his role as Harry Fisher in Waterloo Road and now co-host of CBBC’s Friday Download, was a line-up of Senior Executives split into two teams. Taking part in the challenge were Louise Bucknole, Director of Programming for Disney Channels UK and Ireland, Ewan Vinnicombe, Head of Presentation at BBC Children’s, Alison Norrington a transmedia storyteller, Eric Huang Publishing Director at Penguin’s Media and Entertainment division, Billy Macqueen MD of Darrall McQueen, Vickie O’Malley Managing Director of Copyright Promotions UK, Dominic Minns Creative Director…

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CMC 2012: CMC Celebrations

Posted on: Thursday 05 July 2012 2:24pm

Tom Webb went partying Those in the loop last night would have discovered that there were in fact two free bars operating in Sheffield’s two premiere venues. The first was upstairs at The Crucible and offering wines, beautiful views and the perfect place for a catch up and reflection on the day’s conference. With plastic cup dispensed for those itching to continue the drinking inside the venue, a lovely evening was set in the famous snooker venue; flowing wine and stimulating debate. The second of the parties followed shortly in the stunning Millennium Galleries. For the already well loosened lot, the outdoor patio high above Sheffield was the ideal place to relax and watch the sunset with old and new…

CMC 2012 Event Reports celebration Drinks evening hangover party

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CMC 2012: Parent Power

Posted on: Thursday 05 July 2012 2:21pm

blogged by Jon Hancock. Parent Power Parents have more access to broadcasters and content makers than ever before. What have parents got to say, and are we listening? Hosted by the Mumsnet favourite lustee, Ben Faulks (I can say that, I’m his producer on Mr Bloom – he’ll punch me later) the session was a robust panel discussion about the influence of parents in children’s content. The world of social media is changing radically – it’s different to how it was a year ago – and will be different in another year. So how important is it? Barry Ryan from the Market Research Society offered the thought that it tells us something, it’s a place to start, like a focus…

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CMC 2012: Meet The Commissioners – Mind Candy

Posted on: Thursday 05 July 2012 2:13pm

Blogged by Jayne Kirkham. Speaker: Michael Acton-Smith, CEO, Mind Candy Produced and introduced by: Julie Adair, Adair Digital Ltd HUBS C positively crackled at lunchtime. Partly due to the opening of crisp packets but mostly it was anticipation - we'd all heard rumours that Moshi Monsters are commissioning.... "Yes yes," we munched impatiently as Michael Acton-Smith brought everyone up to date on the massively successful year those moshlings have had since the last CMC. "Tell us.... stuff... let us hop on the back of your surf board as you carve this digital wave." He did better than that. He told us what the next wave will be. And it's rolling in fast. Tablets and mobile. Tablets and mobile. What Disney…

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CMC 2012: Appyfamilies – Apps for Big and Little fingers

Posted on: Thursday 05 July 2012 1:36pm

Blogged by Becky Coe Produced by Btisam Belola, Insight and innovation consultant. Speakers : Glynn Hayward, Creative Director, Complete Control. Bay Clark, Associate Director, Sherbert Research "If you're thinking about creating an app for kids, then this presentation will give you a great insight into your audience and the challenges before you start." The Big Question - What works for big AND little fingers? Download the Sherbert/Complete Control Presentation We're all familiar with the phrase, "there's an app for that", but what really works, and what doesn't? Do we really need an app to tell us what our children are crying about? Reality check.... Glynn and Bay are on board with the plan, and are researching what your app really…

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CMC 2012: Getting To Grips With Young Children’s Learning

Posted on: Thursday 05 July 2012 12:51pm

Blogged by Alison Kimberley “Find out how to match the learning potential of interactive products with what’s appropriate for children under 5” Being that we are all not children, I think that developing the understanding of children’s learning and interaction is something we all wish we knew more about. And so this session was great when Lydia and Joanna summed up their research and theories for us: They have identified 3 methods of child learning: 1: Being taught- for example in a traditional school set up, teacher tells child new information and then asks them to write to show understanding. 2: Making sense- using knowledge the children already possess and building a further understanding. 3: Building knowledge with others- group…

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CMC 2012: Never Ending Story

Posted on: Thursday 05 July 2012 12:50pm

Blogged by: Nina Koo-Seen-Lin Session: Never Ending Story   Introduced by: Matt Locke, Director, Storythings Speakers: John Davison, Creative Director, Kanoti, Laura Dockrill, Author, Poet, Performer Will Jewel, Screenwriter, Director, Fractured Films Sophie Sampson, Freelance Writer and Producer Tom Turcan, Founder, Runcat Consulting Produced by: Claire Fegan, Business Development Manager, Kanoti It’s fun walking into a cinema room playing Guess the Cartoon theme tune. Noddy, Tweenies, Bananas in Pajamas.... It’s a trip back to mt children’s TV worshipping days. It feels good. Too good. Luckily the session starts before my bum starts dancing on the seat. I’m here to find out if storytelling will have to change and adapt to fit in with the growth of children’s media consumption. In…

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CMC 2012: Thank You For The Music

Posted on: Thursday 05 July 2012 12:31pm

Blogged by Jayne Kirkham. Trying hard to ignore the old Abba single rattling through my head served as a timely reminder of the power of music - and further confirmed this session's main argument that AV without the A is just.... well you try playing a computer game with the sound off. After a couple of Guess the Theme Tune quizzes, the point was underlined even further. So much further that none of us were actually in Sheffield any longer but transported to a Galaxy Far Far Away. The stupid thing is that music is so often forgotten and only thrown in at the last minute. But, and I bet you're now either humming the Star Wars Theme or Thanking…

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CMC 2012: Opening Keynote – Lane Merrifield

Posted on: Wednesday 04 July 2012 7:07pm

Blogged by Jayne Kirkham. The CMC Keynote "Ahead of the Game" Introduced by: Anna Home OBE, chair, The Children's Media Conference Speaker: Lane Merrifield, Executive Vice President, Disney Online Studios The Crucible, Sheffield and there's a man in a crisp white shirt and black waistcoat! No snooker cue but exciting nevertheless (if you're of a certain age). More exciting though, whatever your age, was the news tonight that Disney are giving £3million to an initiative to help educate kids and families about staying safe online. Working with partners such as Childnet, the initiative will span the next three years, teaching children to become responsible digital citizens, empowering them to make the right decisions online, tap into their natural curiosity and…

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CMC 2012: The CMC Writers’ Workout

Posted on: Wednesday 04 July 2012 6:12pm

Blogged by Tina Boonstra The CMC Writers Work Out Produced and presented by Alan Gilbey, freelance screenwriter and show developer. Alan Gilbey's session was described as an active session and it definitely was! Crammed with great stories, top secrets and really fun ways to practice and get creative, it really was a workout for the mind and the body. Focussing on the art of developing stories, Alan began by giving us a whistle stop tour of the beginnings of animation, whilst at the same time giving a brief insight into his own story. Then things began to get physical. A warm up, involving a series of mildly embarrassing ways in which to make a spectacle of ourselves, began to get…

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CMC 2012: From Screen to Shelf – Ready for Retail

Posted on: Wednesday 04 July 2012 6:05pm

Blogged by Nina Koo-seen-lin Produced and presented by Oliver Dyer, Director, Skew Studios Top tips to take away from screen to shelf:1-5pm, Wednesday, Millennium Gallery. You cannot shoehorn products into shows but if you believe in the essence of the show you’ll find a way to make it work. Keep in mind that TV, book and digital worlds are all collapsing into each other and the scope to work together is ever growing. Always be prepared to say ‘no’. That’s how valuable ideas are – you have to know what’s core to your brand. Don’t mess with it. At the same time be adaptable. You have to let go a little bit when you take your brand into the arena…

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CMC 2012: So Now You’ve Got An App

Posted on: Wednesday 04 July 2012 5:30pm by Chris Dymond

So Now You’ve Got An App 1-5pm Wednesday 4th July HUBS B Blogger: Alison Kimberley “In order to be successful in today’s marketplace, apps need to differentiate and deliver a truly great experience. Join us to explore what this means.” Well we all know what an app is! An ‘application’ not that, that really explains, but I’m sure you all know. I’m certain everyone has a favourite ‘App.’ I know I would be quite lost without emails coming straight to my smart phone. I’m sure that children don’t have the same concerns, but they probably do get just as annoyed at the catapult in angry birds when it sends it flying the wrong way, as I do when my emails…

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March 2012

CMC British Animation Afternoon: CMC British Animation Afternoon – Session 4

Posted on: Sunday 25 March 2012 3:00am

The CMC organised an afternoon of panel discussions and case-studies on the afternoon before the British Animation Awards - 15th March 2012. The topic was digital futures for the animation industry. Thanks to Sanjay d’Humières for his blog copy: Digital Exploitation on Other Platforms Chair: Marc Goodchild, Founder IpDipSkyBlue Panelists: Maurice Wheeler, Planning Dir & Co-founder, DoCo Juliet Tzabar, MD, Plug-in Media Eric Huang, Publishing Director Media & Entertainment, UK Penguin Group James Huggins, Director, Made In Me James White, Development Director, Studio Liddell Marc Goodchild chaired the largest panel session of the afternoon dedicated to digital exploitation on other platforms. The panel tried to assess whether digital is merely an extension of the television market or whether it has…

CMC British Animation Afternoon Event Reports

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CMC British Animation Afternoon: CMC British Animation Afternoon – Session 3

Posted on: Saturday 24 March 2012 7:28am

The CMC organised an afternoon of panel discussions and case-studies on the afternoon before the British Animation Awards - 15th March 2012. The topic was digital futures for the animation industry. Thanks to Sanjay d’Humières for his blog copy: Session 3 - Rights in the New Landscape Chair: Helen Brunsdon, Animation Consultant and Producer Panelists: Andrew Baker, Rights.tv Ed Galton, Cake Entertainment Karl Woolley, Impossible Kids Helen Brunsdon, Producer of the CMC Animation Afternoon took to the stage to Chair a session where she discussed with her guests the issue of rights and striking good deals. The panelists shared their experiences of negotiating contracts with big broadcasters in a constantly changing and evolving media environment. The panelists all felt under…

CMC British Animation Afternoon Event Reports

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CMC British Animation Afternoon: CMC British Animation Afternoon – Session 2

Posted on: Thursday 22 March 2012 1:01pm

The CMC organised an afternoon of panel discussions and case-studies on the afternoon before the British Animation Awards - 15th March 2012. The topic was digital futures for the animation industry. Thanks to Sanjay d’Humières for his blog copy: Digital Opportunities Chair: Oli Hyatt, Creative Director, Blue-Zoo Panelists: David Curry, Director, LeSinge Media Greg McLeod, Director, Brothers McLeod Vicky Brophy, MD, Wonky Jos Carlyle, Creative Director, Persian Cat Pre> Oli began with a wide and open-ended question: Are digital opportunities for television and digital platforms completely different or have we reached a point in this converged world where they have become totally joined? The overall consensus from panelists was that digital has happened and therefore it had to be embraced…

CMC British Animation Afternoon Event Reports

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CMC British Animation Afternoon: CMC British Animation Afternoon – Session 1

Posted on: Thursday 22 March 2012 6:41am

The CMC organised an afternoon of panel discussions and case-studies on the afternoon before the British Animation Awards - 15th March 2012. The topic was digital futures for the animation industry. Thanks to Sanjay d’Humières for his blog copy: Exploiting Animation – Transmedia at Disney Speakers: Orion Ross, Vice President, Original Series, Disney Channels EMEA Jeff Jones, Vice President/General Manager, Digital Games, The Walt Disney Company EMEA Orion and Jeff did a double-act on the digital content that they produce for The Walt Disney Company across Europe. Their focus has been on developing a strong transmedia strategy and creating “connected experiences” for audiences. Talking about how audience expectations have changed Orion said that, for example, a child of 12 years…

CMC British Animation Afternoon Event Reports

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UK@Kidscreen 2014: Fourth-Annual UKTI Delegation to Kidscreen Summit a Success

Posted on: Saturday 10 March 2012 9:05pm

Fourth-Annual UKTI Delegation to Kidscreen Summit a Success UKTI have done a round-up of the CMC/Creative Garden led Delegation to Kidscreen last month. Thanks to everyone whom helped us create a successful series of events, and good luck in their business follow-up to the delegates who were in the party!

UK@Kidscreen 2014 Event Reports

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February 2012

UK@Kidscreen 2012: UK@KidScreen Delegation Make an Impact in New York

Posted on: Wednesday 15 February 2012 6:40pm

CMC, in association with The Creative Garden, organised the official UK delegation to the KidScreen Summit last week. The delegation comprised 33 people representing 28 companies. They all received significant discount on their KidScreen tickets, and the benefit of dedicated meeting tables, an exclusive breakfast briefing to kick start the week (with an amazing array of US and Canadian kids executives explaining the way the market works across the pond) and a glittering reception at the UK Consul General’s residence in Manhattan (where the Queen and the Princes stay when they’re in town). All-in-all the delegation seems to have been a success. Thanks to Impossible Kids for their sponsorship of the two great events and to UK Trade and Investment…

UK@Kidscreen 2012 Event Reports

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July 2010

CMC 2010: Meet the Commissioners – BBC

Posted on: Thursday 01 July 2010 11:03am

Children’s BBC has a new Director, a new Controller of CBBC and a new Controller of CBeebies so this session promises an insight into their future plans in advance of next year’s move to MediaCity, Salford. Moderator: Anthony Utley, MD, LiveFrame Studios Speakers Kay Benbow, Controller CBeebies, BBC Joe Godwin, Director, BBC Children’s Damian Kavanagh, Controller CBBC, BBC We all know and love BBC Children’s department so without further ado, we’ll get straight to what the lovely new team at the top want for CBBC and Cbeebies. The mission: unforgettable content that inspires ALL kids across the UK.It has to be relevant to the audience and it has to be memorable. So, make your drama challenging and bold and get…

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