Blogs in "Event Reports"

July 2013

CMC 2013: Top 10 Trends in Children’s Apps

Posted on: Saturday 06 July 2013 1:03pm by Jon Hancock

#TCMC Producer/Presenter: Stuart Dredge (Journalist, Guardian/Apps Playground) Hosted by: Marc Goodchild (IpDipSkyBlue) “Very knowledgable, crammed full of content and really useful.” Anon. Top takeaways: stuart@articulates.tv / @stuartdredge Appshopper.com – an RSS view of all apps coming out. Lots of flotsam and jetsam but gives an impression of the rhythm of the industry There’s a “Kids” category coming to the App Store later this year. Will enable parents to find Kids apps much easier Digital play and real play can compliment rather than one cannibalizing the other Important to remember, not everyone has a tablet. In 2012, tablets were only accessible to 2 in 10 UK kids That said, in US, when asked what they would like bought for them in…

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CMC 2013: Going for a Song

Posted on: Friday 05 July 2013 4:38pm by Dave Hill

Blogged by Dave Hill "It was great fun!" Adrew Viner, Freelance Writer "A very well produced session, with entertaining contributions. Basically, a great way to end a content rich conference." Anon A fun and funny session that discussed best practice in composing and integrating songs into children's content. Tony Reed, used his understanding of creating programnmes with high musical content to lead the panel of talented musicians, all of whom shared their wisdom and stories from years of producing songs for children's television. Very useful and entertaining. Here's this session's top ten: 1) What's the job of a theme tune? To encapsulate the identity of a program in a very short time. Interestingly Bergerac used to have 1.5 minutes given…

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CMC 2013: The Animation Audit

Posted on: Friday 05 July 2013 4:18pm by Niel Bushnell

#TCMC Blogger: Niel Bushnell “People need to stop moaning, get off their backsides, talk to Skillset and access the money!” Marion Edwards, HIT Entettainment “This fund means I can look to employ two new staff members instead of one.” Jonathan Brown, Lightworx Top Ten Session Takeouts 1.      Creative Skillset have new funding available for individuals and companies 2.      Companies can access substantial support for new starters. 3.      Creative Skillset want to address the known skills shortages within the industry. 4.      They’re looking for ambitious training initiatives to help fund. 5.      Creative Skillset has been in existence for 21 years, with 10 years legacy in animation. 6.      Now is the time to ensure the success…

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CMC 2013: Dumbing Down or Growing Up Too Fast

Posted on: Friday 05 July 2013 3:52pm by Samuel Hutchinson

#TCMC As a parent of 5-year-old twins, this was really helpful. The discussions concerning limitations for children in television and literature are day-to-day issues for me. Alexander Lentjes (3D Revolution Productions). My biggest concern around this issue is that no content is being produced for 11-year-old girls. They are forced to watch shows for older teen girls and they are not ready to take on board many of the themes.  Alix Wiseman (Aardman Animation). Top 10 takeaways Children have a desire to explore and discover, and this has to be realised in the television and theatre that they view and the literature that they read.  However... There are increasing regulations and considerations for children's content.     Such as... Health and…

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CMC 2013: MEET THE COMMISSIONERS: INTERNATIONAL

Posted on: Friday 05 July 2013 3:37pm by Jayne Kirkham

Major international broadcasters outline their multi-platform commissioning future strategies. Top Ten Takeaways: Never pitch in a toilet. Check out broadcasters’ websites for a flavour of their brand Check out broadcasters’ websites for commissioning information and requirements For public service broadcasters, make sure you understand the needs of the child: does your proposal speak to life in that child’s country? For all broadcasters make sure you understand who they are making programmes for: are they serving the parent or the child? Proposals have to work across all platforms but MUST work on Linear TV first. Never pitch to someone before they’ve had their first cup of coffee.  Or Tea. Consider what you can bring that’s new to the channel but will…

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CMC 2013: Entertainment: It’s Natural

Posted on: Friday 05 July 2013 2:59pm by David Ault

#TCMC An inspirational look at science programmes from various media platforms, enabling children to discover the natural world. Fantastic session - one of the best so far! Really well put together. Paul Taylor, Gunky Music. Very good, especially from an animal live camera and technology point of view, with a challenge to think about the story that goes with the pictures. Artem Tutov, Fountain Digital Labs Top Ten Takeaways: 1. Narrative is a powerful tool to deliver information. 2. Children are naturally inquisitive and are born loving the natural world. 3. We don't go to the zoo to read labels on cages; we go to look at the animals, enjoy other people's company and eat ice cream. 4. We are not here…

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CMC 2013: Getting Children Listening

Posted on: Friday 05 July 2013 2:42pm by Dave Hill

#TCMC Getting Children Listening Blogged by Dave Hill "I wish people would give radio the credit it's due" David Holt, Freelance artist. "Since CBeebies Radio was created it's taken a couple of years to get to a place where we can talk about it with pride. Now we can do that. Children are finding it, numbers are increasing and it become a prized part of what CBeebies does. I'm really delighted that there was a session on it at CMC2013 to give it the priority it deserves." Alison Stewart, Head of Production, Animation and Acquisitions, CBeebies This was an interesting session, discussing the question of whether there are enough opportunities for children to listen. There was a wide panel of contributors,…

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CMC 2013: Research Insights 6 & 7

Posted on: Friday 05 July 2013 2:05pm by Jan Leventhall

iCloudy skies for adults but a bright future for the kids …. Blogged by Jan Leventhall. The obvious thing is that it is all about the apps in the children’s market – how they rule the roost.   Sid Sloane. I make apps for kids – the one thing that is a concern for me is that people have a doubt about their future. Keith Davey, Marino Software. Astonished to hear the prediction that text messaging is soon to die. An indication of how fast things are changing. Justine Smith,  Writer Ten Takeaways The future has arrived already it is just not distributed yet.  The technology is here already and will spread out over the next five years The difficulties of…

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CMC 2013: CMC OMG!!!!

Posted on: Friday 05 July 2013 1:22pm by Milly Ali

After 2 intensive conference days, it was finally time for the much anticipated 10th year anniversary party and it didn't disappoint! The free bar helped to get the party started before delegates packed the Hubs C Pod and were  entertained by the comedy double act Bob Golding and Glen Davies. It seemed Bob Golding had a score to settle with Director of Wish film Will Brenton who was suitably humiliated on stage dressed as a new tv character creation 'Benjie'. The classic pie in the face was a particularly memorable moment. Sid Sloane managed to get away from the queue of industry professionals all lining up to have their photo taken with him. Admittedly I was one of them (can't…

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CMC 2013: Live Action – Global Attraction?

Posted on: Friday 05 July 2013 1:02pm by Dave Hill

Really enjoyed the session. Thought it was especially interesting about how live action can reflect the reality of a child's own world. Emma Barnes, Freelance Writer. The seminar explores a very interesting question. I was especially interested in what Mellie Buse brought and also that Tony Reed questioned the BBC's policy not to use and dub European shows. Sannette Naeye, Cinekid Festival. So can live action be as successful in the global market as animation is? In the global market place 83% is animation, what's so good about it? Yes it intrinsically appeals to kids and you don't have to work so hard to interpret the emotional nuances. Of course, dubbing into various languages is much easier and it's very…

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CMC 2013: A slice of last night’s Delegate Pizza evening!

Posted on: Friday 05 July 2013 12:38pm by Samuel Hutchinson

#TCMC "Good laughs and a lot of yummy pizza eaten by all! A great chance to catch up with old friends and make a lot more new ones." - Georgia Ball (Conference Assistant). No top 10 takeaways this time. Although, if I were to fashion a list of top 10 pizza toppings, I'm fairly certain that egg wouldn't make the cut! However, the egg pizza (or whatever it's called) appears to to be the only variety at which the delegates of the Children's Media Conference will turn their noses up, as everything else disappeared before it even had chance to settle upon the table. This was a variety of blink-and-you'll-miss-it consumption that made earlier session discussions about the rate of…

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CMC 2013: Reimagined and recycled.

Posted on: Friday 05 July 2013 12:26pm by Milly Ali

#TCMC A great session but wish it was longer Michael Rose (MD, Magic Light Pictures) Great stories and great characters shouldn't be forgotten, Alison Bakunowich (VP Director of Marketing & Communications, Nickelodeon UK) Top Ten Takeaways... Old brands are making successful comebacks for new audiences. Heritage brands have multi-generational property. Give your creative team the freedom to push boundaries in the creative process. Technology has helped develop change. A strong story and characters which resonate with their audience is at the heart of any successful show, old and now new. A big media campaign helps bring new audiences to old brands. Children identify with figures of authority in animation such as Fireman Sam. Not all popular old brands can be…

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CMC 2013: Meet the Commissioners – Publishing

Posted on: Thursday 04 July 2013 7:38pm by John Kent

#TCMC Children’s changing media habits and the impact of digital are popular themes for programme makers. But what are the publishers up to? John Kent went to meet the commissioners. TOP TEN SESSION TAKE OUTS; Penguin, Random House, Egmont and Walker are all heavily involved in TV and digital as well as books. Books aren’t always the best place to launch an idea Strong story  and strong characters are still the key ingredient in a good idea Publishers will looking for opportunities to grow a brand over time Egmont receives 50% of its revenue from screen based product Penguin have three examples of new cross platform IP – all found at CMC For digital brands, a publisher can add a…

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CMC 2013: Top Ten Tips to Make ’Em Laugh

Posted on: Thursday 04 July 2013 7:24pm by Niel Bushnell

#TCMC I know nothing about comedy. Sarah Muller – Head of CBBC Acquisitions and Drama Development Give kids lager before they watch your shows, they’ll laugh much more. John Lomas-Bullivant, Writer Speakers: Stephanie Gauld, Digital Publisher - Egmont Sarah Muller, Head of Acquisitions and Drama Development - CBBC Connal Orton, Executive Producer - CBBC Hacker T. Dog, - (via video) Producer Sharon Miller, Writer/Director - Right on Track Ltd Executive Producer Dominic Gardiner, Kids and Family Entertainment Consultant - Gardiner Entertainment Ltd Moderator Jon Doyle, Creative Director - Laughing Gravy Media Host Top Ten Comedy Gags. The BBC spent a fortune training a dog to talk. (This made Jon Doyle angry). Funny characters drive comedy. Children laugh at children. Never talk…

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CMC 2013: Research Insights 8 & 9

Posted on: Thursday 04 July 2013 6:55pm by Jon Hancock

#TCMC Research 8: Keep Taking the Tablets: iPads, Young Children and Story Apps Great session with solid research and good stats. As an app developer, good to know what works and doesn’t work for engaging kids with apps. Practical information is thin on the ground, so great to hear it from the researchers! Jennifer Wilson Really intriguing in-depth look at child behavior online, though I would have liked some more future facing analysis drawn from the data. The content on tablet apps and books was interesting for those looking at building apps, but otherwise hovered on a middle ground between developmental psychology and commercial advice; at times it seemed a bit confused and undirected. Samuel Gee Top takeaways: App design…

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CMC 2013: Tackling Tricky Topics for 10+

Posted on: Thursday 04 July 2013 6:42pm by David Ault

#TCMC This session looked at whether it is a broadcaster's job to tackle subjects like sex, drugs, bullying and body image. Very useful - a lot of topics could be covered in this seminar, and there is a fine line between what can be said and what pushes the boundaries too much. Sai Pathmanathan, Science Education Consultant We do content for Childline, tackling some very tricky topics for teenagers. We have to give children the language to express what they're going through, and we could be braver. Hannah Flynn, NSPCC Top Ten Takeaways 1. Children need a language to parse events and feelings. 2. Children and young people are thinking about these matters, so it's vital that programme-makers tackle the…

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CMC 2013: VOD – Profit or Peanuts?

Posted on: Thursday 04 July 2013 6:36pm by Jayne Kirkham

#TCMC Blogged by - Jayne Kirkham As licence fees fall and advances against DVDs and M&L shrink, how does a producer make up the deficit in their budget?  Could VOD help them out? Top Takeaways from this session: VOD is useful for back catalogues New content is beginning to come through The big companies are learning quickly what they want Producers shouldn’t expect a pot of gold Producers should be prepared to give away VOD rights to generate interest in other revenue streams Not new money, just the same money in a different pocket Audience increasingly wants to watch anything anywhere Possibility of growth in family based content with smart TV Better to have a big back catalogue than a single…

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CMC 2013: Ten Game Design Principles for the Next Ten Years

Posted on: Thursday 04 July 2013 6:12pm by Jan Leventhall

#TCMC. Game Designer Breaks the rules! Dr Carla Englebrecht Fisher describes 11 Game Design Principles for the Next 10 Years …. Speaker: Dr Carla Engelbrecht Fisher – Games Designer and Founder, No Crusts Interactive Completely buzzed – want to go home, download apps and start playing. Claire Pye, Macmillan Education Information base was brilliant – more useful than others who just plug their own stuff. Dinah Lammiman, PastPorte. An update on dialogue within the games. Sannette Naeye, Cinekid Festival Top then takeaways. (ok, for this one there are in fact 11). 1.     Look for inspiration everywhere even in inappropriate places (i.e. adult games) as emerging technology and good storytelling in the adult world are excellent sources for adaptation. 2.     Foster dialogic…

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CMC 2013: The Shape of Comics to Come

Posted on: Thursday 04 July 2013 6:12pm by Milly Ali

Comics are as old as cave paintings  Paul Gravett (Director, Comica Festival and Escape Books) Top Ten Takeaways Digital comics make comics accessible for all children. Comics are 'edutainment' in a digital form. Children are able to contribute to digital content. Reading digital comics is cool for children. Real UK growth in the market for digital comics. Comics are a great way to engage the 'reluctant reader'. Print comics are still important to its readership. Action and humour important. Digital comics want to reach a mainstream audience. Parents, don't be snobbish about comics, your children love them. Breaking news..... "The Dandy" digital has been cancelled. One of the longest running comics in the world failed to succeed online. It paints…

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CMC 2013: Two Screen, or Not Two Screen

Posted on: Thursday 04 July 2013 5:46pm by Dave Hill

Two Screen or Not Two Screen Blogged by Dave Hill Second Opinions: "We need a high tech solution and a high content solution. We need both." Yago Fandiño Lousa, TVE - CLAN "The important thing is to use second screen in sympathy rather than a distraction, which is different with different genres." Catrin Siriol, S4C "Great stuff happening, we're just looking for the next big step." Mario Dubois, CBBC Indie Commissioning Executive Second screen has been talked about for a while. And in spite of the many questions surrounding it, research shows that children frequently use several devises whilst watching TV with 65% of children under 12 have access to a smart phone. So there's certainly many reasons to explore…

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CMC 2013: Research Insights 1,2 and 3

Posted on: Thursday 04 July 2013 5:34pm by Jayne Kirkham

#TCMC Blogged by Jayne Kirkham Produced by – Btisam Belola, Insight and Innovation Consultant, BBRI. "Fascinating but deeply depressing that children live in such an enclosed environment" Jon Mason. "Interesting: I can use some of this to generate content." Johnny Leagas. "Could you possibly type more quietly?" The lady at the end of my row.   Three different audience researchers shared their latest findings. Top Ten Takeaways: · Children haven’t changed, but parenting has. · Parents are the gatekeepers but once inside a brand or an idea, children occupy the territory in their own way. · Children love ‘classics’ but love them even more if they can share them. · Children are information Hunter-Gatherers. · Parents and teachers no longer…

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CMC 2013: Research Insights 4 & 5

Posted on: Thursday 04 July 2013 5:28pm by Niel Bushnell

Blogged by Niel Bushnell. Top Ten Takeouts. 12-15 year old girls send 30 text messages a day. Half of toddlers are surfing the web for movies and games. TV remains central to children but they are mutliscreen users. Internet access is less prevalent in poorer households. 2 in 10 households have a tablet device – more in AB familes. Top 3 programmes watched by 4-9 year olds are The Gruffalo’s Child, Doctor Who and Britain’s Got Talent. Top 3 programmes watched by 10-15 year olds are Britain’s Got Talent, I’m a Celebrity Get me out of Here and the X Factor. 8-11 year olds love YouTube. Children dislike adverts. Kids are makers. Let them make things. Research Session 4.  Contented…

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CMC 2013: School Edutainment – In a Class of It’s Own?

Posted on: Thursday 04 July 2013 4:21pm by Dave Hill

There were alot of presentations, but I was especially interested in the information that Joan brought. Olwen Sheedy, Enterprise Ireland. Really enlightening and a bit frightening Rachel Hoy, Platypus Research. Obviously an area that we need to address Jean Lanchance, Toon Boom Animation. Edutainment - the process of educating through entertainment (I know it's obvious, but teacher says I should write for the layman, a person without specialised knowledge) - has become the focus for many, including online giants (e.g.Google, Amazon), wholesalers, (e.g. Currys, Carephone Warehouse) and of course, parents and school. This seminar looked primarily at edutainment within the current education system, focussing on schools but every contributor also mentioned the importance of edutainment at home in supporting this.…

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CMC 2013: Cracking Freemium For Kids

Posted on: Thursday 04 July 2013 4:02pm by Samuel Hutchinson

#TCMC "Great to see so much disagreement. But positive too. It was a discussion about solving this ethically rather than squashing anything." Stuart Dredge (The Guardian). "Incredibly inspiring to see the Conference moving on to discussing these topics. Great forward thinking in addressing these matters." Rebecca Fitzgerald (eModeration). "Developers don't consider the real world contexts in which their games will be played enough. It would be great to see games that give kids back to their parents after a while! Oh, and hide the bodies." Mark. Producer: Charles Kriel (MD - 12 Stories Tall) Speakers: Dr Shirley Dent (Head of Communications - PhonepayPlus) Dr Carla Engelbrecht Fisher (Games Designer and Founder - No Crusts Interactive) James Huggins (MD and Co-Founder…

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CMC 2013: MEDIA Presents a Ticket to Europe

Posted on: Thursday 04 July 2013 3:47pm by David Ault

#TCMC This session heard case studies from UK Companies that have benefited from the various grants, training programmes, markets and events supported by MEDIA. The funding bodies are very friendly and approachable - you could assume it's very difficult to apply, but it's not. Duncan Raitt, Plastic Milk Animation The world of funding can be very dense, but it was good to hear case studies - including successes and failures - to put things in context. Jane Marlow, Park Pups Ltd Top Ten Takeaways: 1. EU Funding is FREE MONEY. 2. It's not good enough to have a great creative idea - to get funding you need business details. 3. You need to understand your target market and do your…

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CMC 2013: It Doesn’t Need to be Taxing

Posted on: Thursday 04 July 2013 2:36pm by Niel Bushnell

#TCMC The animation tax-break, how do you qualify, how does it work and how will it affect your business? Blogged by Niel Bushnell. “The discussion covered all the key elements of claiming Tax Credit. The participants were experienced and knowledgeable, and gave us a good perspective on the process.” Ken Anderson, CEO - Red Kite Animation “The Tax Credit is very welcome but I hope it isn’t used to plug the gap in declining Broadcaster budgets, otherwise the industry will be in a similar difficult situation again.” Helen Howells, Joint Managing Director – HoHo Entertainment Top 10 Take Outs: The Tax credit is calculated on a points-based system. Points means credits! Qualifying projects need to be for broadcast, but broadcast…

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CMC 2013: Meet the Commissioners: Commercial

Posted on: Thursday 04 July 2013 2:11pm by Jon Hancock

#TCMC. Blogged by: Jon Hancock. “Entertaining as usual, although nothing new in terms of what they’re after – new, exciting, comedy, engaging… The real question is do the pitches and emails really get through…?” Top takeaways: For all channels  - GET TO KNOW THE BRANDS WELL BEFORE YOU PITCH ANYTHING. CITV • Shaping themselves as the channel “for kids BY kids.” • Looking for comedy live action for Q4 2014 (past successes ‘My Parents Are Aliens’, ‘My Phone Genie.’ • Want to return to Fact Ent (again for Q4 2014) – with playground chat factor. Something “a bit different”! Disney (Disney Channel, Disney XD, Disney Junior) • Wanting ways of bringing brands to life – more than new ideas itself…

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CMC 2013: Opening Keynote – Stories are Gifts!

Posted on: Thursday 04 July 2013 12:36pm by John Kent

#tcmc This year’s opening keynote was delivered by Frank Cottrell Boyce – multi-award winning author of children’s books. John Kent was there.... Presented: Frank Cottrell Boyce Introduced – Anna Home Produced – Edward Pugh Welcome to the tenth Children’s Media Conference! For many of us who opted for the cheaper trains, this was our first taste of CMC 2013. The opening session this year was really a tale of two parts. The first part was Anna Home’s introduction. She formally opened the conference, welcomed everyone and highlighted how the CMC has grown from 80 delegates and 8 sessions in 2004 to 50 sessions and 900 delegates in 2013. In a slight change to the usual format she then went on…

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CMC 2013: Millennium Galleries Reception

Posted on: Thursday 04 July 2013 10:05am by Niel Bushnell

#TCMC Blogger: Niel Bushnell Top ten take-aways Blimey, there’s a lot of people here! You see him/her from (insert channel/production company)? Don’t barge into a private conversation. Wait till they’ve finished before you introduce yourself. How much for a pint?? Go to the cashpoint before. The first drinks are free, but later remember to ask for a receipt – this could go on expenses, right? I should really have had something to eat before I drunk this… Keep an eye on your bag. It’s busy and things can get lost. Make notes on business cards given to you so you know who it was you met when you look back over them tomorrow morning. It’s a really really good idea…

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CMC 2013: Wednesday Workshop: Co-Pro Clinic

Posted on: Wednesday 03 July 2013 9:02pm by Jan Leventhall

#TCMC Blogger: Jan Leventhall Horns, Speed Dating, Love, Sex and Food at Co-Pro Workshop! “The session explored unexpected depths in such an ever changing market of new players, new  models, and new partnerships.” – Sarah Baynes (Creative Garden) “Clarity is the biggest thing in co-production. Partnership is important -  like the people and know what everyone’s remit is.” Mickey Rogers (Rogers Media)  “Co-Production is a three dimensional noughts and crosses” – Nigel Pickard (Zodiac) “Take every opportunity now, but we are heading for a period of consolidation” – Sarah Muller (CBBC) “Understand what’s underneath the hood.  Especially if you are the person that owns the IP.” - Nikki Collier (Industry Media) Top 10 take aways; Andrew Beecham of Sprout declares…

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