Blogs in "Event Previews"

June 2019

CMC 2019: Preview – Alexa How should Youth Brands Use Audio in 2019?

Posted on: Saturday 29 June 2019 12:36pm by Sam Harris

Thursday 4th July 2019, 09:30 - 10:30 HUBS Common Room It feels like everyone’s interested in spoken word audio right now – products like podcasts, smart speakers and (increasingly) audiobooks. As the influence and importance of audio grows, media brands are developing new strategies and initiatives to capture the ears of consumers. These strategies are increasingly placing audio at the heart of a brand’s media mix. As such, audio has assumed a new importance in the battle to win the fluttering attention spans of their audiences. Why audio? Audio is part of a seemingly endless, entertaining carousel of new and on-demand content. Young audiences especially flit nimbly between platforms and devices, apps and web pages, in the hunt for the next…

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CMC 2019: Preview – Creative Masterclass: Clangers and Paddington

Posted on: Saturday 29 June 2019 12:18pm by Sharon Miller

Wednesday 3rd July 2019, 17:00 - 18:00 Showroom Cinema 4 Paddington and Clangers – two icons of Children’s Television - one created 59 years ago and the other 50 years ago, respectively. And, all these years later, they have been revived and re-produced to be, arguably, more successful than they ever were. How?  Why?  Vital questions. Vital questions you need to know the answers to. These questions will be posed to the creators and initiators of the current series of both of these phenomena, by Pui Fan Lee, whose has her own unique experience of iconic Children’s Television. Dan Maddicott, producer and swanee whistler-extraordinaire, and Dan Postgate, son of one of the legendary duo who originally conceived the Clangers back in 1969, Oliver Postgate  Dan Postage…

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CMC 2019: Preview – Cultivating Community

Posted on: Friday 28 June 2019 3:49pm by Michelle Forde

Thursday 4th July 2019, 14:10 - 15:10 Showroom Cinema 2 ‘Community is about being connected not just physically and/or digitally, but emotionally and for some common cause.’ Joshua Davidson, Night Zookeeper. At the ‘Cultivating Community’ session, we will be taking an in-depth look at how content creators and brands maintain and extend their relationship with their audience online and what that brings in terms of fan engagement, new content potential and brand loyalty. Hosting the session is Joshua Davidson, creator of  ‘Night Zookeeper’ (SKY Kids), which, before launch, invited children from across the UK to submit character drawings and background designs, as well as suggestions for plot points, dialogue and songs. "I've always been fascinated by the border between characters and…

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CMC 2019: Preview – China: Business and Partnerships

Posted on: Friday 28 June 2019 3:16am by Adam Bailey

Thursday 4th July 2019, 09:30 - 10:30 HUBS The Stage With increasing number of partnerships between Chinese and creative companies around the world we discuss the opportunities, broadcast and streaming platforms, finding the right partners and the UK-China co-production treaty. You have ideas, big ones, and you have just had that dream where your idea has gone global. It's the next big thing. You just need to find that crucial connection or have that conversation which actually gets the wheels in motion. It could well be that you've been looking in the wrong place or limiting your ambition. Well here's where that dream may come true.. (Is that enough hype already?)….okay… China! Everyone's talking about it, especially collaboration, finding the…

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CMC 2019: Preview – China: A Creative Approach

Posted on: Friday 28 June 2019 3:07am by Adam Bailey

Wednesday 3rd July 2019, 11:00 - 12:00 HUBS Common Room Join our esteemed panel of speakers as they share insights and knowledge into how to develop and produce your projects with both a Chinese and international audience in mind. With the increasing number of partnerships between Chinese and international producers developing new IP, reworking existing IP or planning ambitious partnerships, we wanted to give you more insight into how to get yourself involved. Whether you are a Writer, Composer, Designer, Storyboard Artist, Voiceover Artist, Producer or are simply fascinated by the recent examples of successful projects being developed and produced in collaboration between Chinese and international production partners around the world, then this session is a must attend. We want…

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CMC 2019: Preview – the CMC Drinks Reception

Posted on: Friday 28 June 2019 2:39am

Tuesday 2nd July 2019, 19:15 - 20:45 Sheffield Cathedral Zoe Bamsey from CMC Drinks Reception sponsors, Factory, gives a flavour of what on offer in the Cathedral on Tuesday evening DRESS-UP and JELLY BEANS! Who doesn’t love dressing up? And Mr Benn… “as if by magic”.... is the best of them all. Come visit our photo booth, pick your outfit, and share your photos for a chance to win 'Mr Benn', 'Elmer' and 'Off the Leash' goodies, while enjoying the live Jazz band. If you get the nibbles there are pots of Jelly Beans and as a keepsake reminder of the evening an 'Elmer' or 'Mr Benn' badge – all courtesy of Factory, this year’s drinks sponsor – oh and free drink too  

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CMC 2019: Preview – VR & AR Storytelling for Kids

Posted on: Friday 28 June 2019 2:26am by Candi Bloxham

Wednesday 3rd July 2019, 15:30 - 16:30 HUBS Common Room Want to tell stories in a new way? Want to get your audience closer to your characters, more engaged with them and more immersed with their stories? Then grab a seat at VR & AR (XR) Storytelling for Kids. The session will start with a sizzle showcasing some exciting examples of XR experiences. Then our host, Alison Norrington, will offer a short overview of some XR content that hits the mark in terms of storytelling and good user experience. She will also highlight results from the recent year long Children's Media Foundation survey into XR for kids, giving an insight for all those wanting to take the leap into creating…

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CMC 2019: Preview – Put Your Money Where Your Mouth Is

Posted on: Friday 28 June 2019 2:15am by Debbie Macdonald

Wednesday 3rd July 2019, 14:00 - 15:00 Showroom Cinema 4 Have you ever wanted to know what makes a buyer jump up and down with excitement?  Then this session is a MUST for you.  CMC’s popular bidding war is back again for its 7th year and it promises to be even bigger and better than ever before. Not only do we have 5 brand new fabulous pitches for you to see, we have a new team of hungry judges who are excited to see what our Producers have to offer this year.   Our Producers will bravely take centre-stage hoping to impress the industry big wigs and you.... the CMC audience! And if that’s not enough pressure, they will only have…

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CMC 2019: Preview – Don’t mention the C word!

Posted on: Thursday 27 June 2019 9:01pm by Putul Verma

Wednesday 3rd July 2019, 15:40 - 16:40 Showroom Cinema 2 We need to talk about class. Our young audiences from working class backgrounds have a huge amount of choice in what they watch, play, read and listen to.  And if what we make doesn’t speak to them, they will move on.  Box ticking and tokenism, lazy stereotyping,  casual diminishing of the things that are important to them, assumptions about their aspirations and values based on where they live, their education level, their accent and their perceived lack of money – these are just some of the things that turn these young people off content supposedly aimed at them. This session looks at whether getting more people from working class backgrounds…

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CMC 2019: Preview – Clicks and Mortar: The New Retail Space

Posted on: Thursday 27 June 2019 7:21pm by Juliet Tzabar

Wednesday 3rd July 2019, 11:10 - 12:10 Showroom Cinema 2 With consumer habits shifting from traditional retail to digital purchasing, and amid ongoing reports of the death of the high street, this session will be looking at the impact that digital disruption has had on the children’s licensing business. Shelf space is increasingly dominated by the big studios, and toy companies are now investing in their own content arms, so the traditional licensing models seem less and less sustainable, particularly for smaller producers who are yet to secure a suite of licensing partners. Yet we know that digital brings with it opportunity, and the demand for licensed product remains strong.  The new players are taking things in-house and exploring the…

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CMC 2019: Preview – Writers Assemble!

Posted on: Sunday 23 June 2019 8:17pm by Darren Jones

Writers Assemble! Wednesday 3rd July 2019, 12:30 - 13:30 Someone with more wisdom than I once said that there are two questions every writer will ask of themselves during their career - “Have I got what it takes?” and “Have I still got what it takes?” For the first time, the Children’s Media Conference is scheduling this session aimed squarely at writers, script editors, show runners and anyone who works (or wants to work) with them. Becoming a writer - and getting paid to do it - is a tough ask. So, what are the ways to break though in an ever-evolving media landscape? And more importantly, once you’ve got that first break, how do you get traction and maintain a…

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CMC 2019: Preview – The Art of Voice and Song

Posted on: Sunday 23 June 2019 7:33pm by Adam Redfern

Thursday 4th July 2019, 11:10 - 12:10 Showroom Cinema 3 When people remember a classic kids’ show that they love, what’s the first thing they often do? Sing the theme tune? Shout out a favourite character’s catchphrase? Getting the music and voice performances right for your audience is a vital part of production– and they can fast become the favourite, most unique ingredients of your show that your viewers love returning to, each and every episode. And in an age when Baby Shark (pictured) can go from meme to commission, it’s even more important to grab your audience’s attention quickly with unforgettable songs and some killer catchphrases from standout characters. So what goes into composing and producing music for Children’s…

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CMC 2019: Preview – Animation Skills Fund: Use it or Lose it!

Posted on: Sunday 23 June 2019 12:48pm by Grace Hebditch

Animation Skills Fund – Use it or Lose it! Thursday 4th July 2019, 14:00 - 15:00 The skills shortage is the biggest issue facing animation studios in the UK. The combination of a booming streaming industry with its insatiable appetite for animated content, the welcome tax reliefs and the world-class reputation of the UK animation industry, means the amount of animation work the studios are taking on are outgrowing the talent-base (without even mentioning the ‘B’ word - and all the issues around mobility of labour!). This could drive studios to set up overseas instead, leading to our domestic industry slowly dissolving way. To mitigate this, the ScreenSkills Animation Skills Council are proud to announce that the Animation Skills Fund…

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CMC 2019: Preview – Stream if You Wanna Go Faster

Posted on: Friday 21 June 2019 2:51pm by Rachel Murrell

Wednesday 3rd July 2019, 11:00 - 12:00 Showroom Cinema 4 So you want to work with Netflix? There’s a reason why Wednesday’s panel on Netflix, Amazon, YouTube, Disney+ and AppleTV doesn’t include commissioners from any of them.  The streamers are cash-rich and data-savvy, but famously discreet. So, instead we asked people who understand how they roll and can say what they think. And we have them. Claire Tavernier is a digital and media strategist who helps media companies design their on-demand strategies. Independent producer Billy Macqueen has two Netflix commissions and a seat at the table when Pact talks policy. Samreen Ghani, CFO of Moonbug, supplies Netflix and goes direct-to-consumer on YouTube too. And Richard Cooper studies what the streamers commission, and what this reveals…

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CMC 2019: Preview – Going Global

Posted on: Thursday 20 June 2019 2:52pm by Jo Redfern

Thursday 4th July 2019, 14:00 - 15:00 Showroom Cinema 4 24th Jan 2019 saw the first International Day of Education - the director-general of UNESCO said: “Firstly, education is a human right, a public good and a public responsibility. Secondly, education is the most powerful force in our hands to ensure significant improvements in health, economic growth and to unlock the potential and innovation we need to build more resilient and sustainable societies,” In Going Global four experts working in education at an international level come together to discuss the macro issues facing content creators, entertainers and educators endeavouring to scale-up in a world in which national sentiments are coming to the fore. Through social media, YouTube etc. there is little doubt that 21st century kids consume entertainment on…

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CMC 2019: Preview – Pushing the Boundaries for Learning

Posted on: Thursday 20 June 2019 2:40pm by Becky Jones

Wednesday 3rd July 2019, 11:00 - 12:00 HUBS The Stage If you are interested in finding new ways to link media and education in the fast-changing world of EdTech, then this session is  for you. With children exposed to prolific volumes of stimulating media, how can we produce learning content that stands out? Join us on a creative journey that explores what’s working best to keep children delighted, engaged and inspired in the school setting.  And take a peep at what’s just over the horizon. Delve into the magical world of the Night Zookeeper, and find out how this interactive literacy tool has been turned into a Sky Kids TV series – where children can create their own stories. Meet the Editor of BBC Bitesize and…

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CMC 2019: Preview – Immersive Journeys in Education

Posted on: Thursday 20 June 2019 2:27pm by Becky Palmer

Thursday 4th July 2019, 09:40 - 10:40 Showroom Cinema 2 The future of learning has arrived! If you’re interested in augmented and virtual reality, teaching in schools, museums and what excites and delights children, then this session is for you. Join us as we uncover how children today learn about bugs, oceans, WW1, Vikings and Egyptians via a series of AR and VR experiences. What’s it like to be able to feel you’re in the trenches or to examine a sarcophagus in Ancient Egypt or to hold a planet in your hand? Even pre-schoolers are catered for, with Storytoys on hand to show us their AR version of Eric Carle’s 'The Very Hungry Caterpillar'. Meet the teams behind these passion-filled projects as we discuss how they are breaking down barriers by bringing tech into…

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CMC 2019: Preview – First Timers Lunch

Posted on: Thursday 20 June 2019 2:36am by Esther Kaufmann

Wednesday 3rd July 2019, 12:30 - 13:30 HUBS Hideout New to CMC? Looking for someone to talk to? This is where you'll find your perfect conference pal! It's the friendliest people in Sheffield coming together and having a blast - promise! I can hand on heart tell you that the speakers are a bunch of the  most lovely CMC veterans offering their advice on making the best of your time during the conference. They're open to chat and share lunch - though you should grab your own packed lunch as we can't do loaves and fishes.. Get cosy, get advice and leave with a full stomach, full brain and full contact list!

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CMC 2019: Preview – First Timers Reception

Posted on: Thursday 20 June 2019 2:19am by Chris Jarvis

Tuesday 2nd July 2019, 17:00 - 18:00 Sheffield City Hall Come to the ‘First Timer’s Reception’ sponsored by Disney and whistle while you network.   Join me, Chris Jarvis, and 'Go Jetter' Chris Banks for a spot of ’Name that Theme Tune’ as you mingle and hobnob with the great and good of children’s meedjah. Discover the whole new world of CMC - not just the bare necessities - and meet leading executives, producers and talent from TV, film, animation and games.  Looking forward to meeting you! And the drink is free!

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CMC 2019: Preview – Focus on Ireland

Posted on: Thursday 20 June 2019 2:05am by Shannon George

Wednesday 3rd July 2019, 14:00 - 15:00 HUBS Common Room Ireland has become the go-to place for the creation and production of some truly outstanding content for audiences of all ages. Join us in the HUBS Common Room, for a panel put together by the Irish industry, to reveal what  Ireland can offer. The Irish animation industry is booming. Ireland has a lot to offer financially and creatively to those who need service work or production partners in both animation and live action. The Focus on Ireland panel features members of the Irish animation industry who are at the top of their field and have worked with networks and studios around the world. Come find out why you should be…

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CMC 2019: Preview – The Incredible Playable Lunchtime Show

Posted on: Monday 17 June 2019 1:56pm by Matt Bowen

Wednesday 3rd July 2019, 12:30 - 13:30 HUBS The Stage and Thursday 4th July 2019, 12:30 - 13:30 HUBS The Stage This year, the Children's Media Conference is offering up something different over your packed lunch. The Incredible Playable Lunchtime Show is an interactive video-game comedy show where you, the audience, take to the stage and play the game. Become human buttons, take on the Power Rangers, zap each other with barcode scanners and play Pac-Man using inflatable toys. The Incredible Playable Lunchtime Show is a hilarious CMC innovation which puts you at the centre and gives you the chance to unleash your inner kid. The Show is created by Alistair Aitcheson – a game developer creating mobile and tablet games,…

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CMC 2019: Preview – Merging Digital and Physical Experiences

Posted on: Sunday 16 June 2019 11:22pm by Tine Knudsen

Wednesday 3rd July 2019, 17:00 - 18:00 HUBS Common Room Over the years, CMC has seen a lot of exciting products that merge digital and physical experiences with the purpose of creating engaging play and education for children. And now many of these are out in the market along with large numbers of products that now integrate physical and digital play. Some wow us, while others leave us questioning the need for either the digital or physical part of the experience. My work at Funday Factory has been rooted in engaging people in the digital space, but often our inspiration comes from physical products and an interest in the tactile. Having ben involved in the development connected toys in the…

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CMC 2019: Preview – Kids with Stones in their Pockets

Posted on: Sunday 16 June 2019 11:15pm by Alison Norrington

Thursday 4 July 2019, 12:30-13:30 HUBS Common Room What do you get if you put a Creative Story Lead from Lego, a Senior Researcher in Kids' Education and VR, and a Flying Seagull together in a room with a bunch of CMC delegates? A collective knowledge about how children play that is far bigger than the sum of its parts. With a title inspired by the 2013 academic study from Pauliina Rautio at the University of Helsinki - the topic of how kids play was repeatedly raised across the research sessions on VR+Kids that storycentral conducted for the Children’s Media Foundation in 2018 and was resonant across the research roadshows in Leeds (Dubit), London (National Theatre)  and Manchester (Immotion VR). Mikkel Lee, Creative…

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May 2019

CMC 2019: Writers Assemble!

Posted on: Friday 17 May 2019 2:15pm

Hello my name is... Angela Salt and I will be your friendly guide to What’s on for writers at The CMC this year. This 2 - 4 July get ready to push back on ill-timed deadlines, throw off that slanket, emerge from your solitude, and embrace the writers’ Shangri-La of Sheffield... Regular CMC-goers may recall me as the 6’ up-rockin’ hostess of the official party in previous years; the one with all the free drinks tickets (yeah, now you know me...!) but this year I’ve been asked to step away from the dance floor and into a new role as an advocate for writers at the conference. A Writers’ Rep.   So what’s my rep? I genuinely credit The CMC for setting me…

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July 2018

CMC 2018: Report – Research 1 & 2

Posted on: Friday 06 July 2018 4:35pm by Monica Siegenthaler

Sadie Buckingham the Associate Director of Giraffe Insights, Stephen Murfet the Head of Insight at Sky within the Sky Media team and Emily Keaney the Head of Media Literacy Research at Ofcom, discuss their research on what kids watch and why. 1. Kids and the Screen: Changing the Channel Takeaway: Analysis of data around viewing habits of young viewers. Kids are navigating through the content maze, this supports the concept that “Content is King.” Now it is up to the TV provider to make navigating to this content as easy as possible. The data identified patterns in viewing behaviour during holidays, half term and term time. This data revealed if there is a true change in viewing behaviours or if…

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What’s Next for UK Kids? – A Message from Tom Watson MP

Posted on: Wednesday 04 July 2018 1:33am

Shadow Culture Secretary and deputy Leader of the Labour Party Tom Watson MP sent this message to CMC delegates ahead of the 4 July opening Question Time session policy debate in Showroom Cinema 4 at 9.30 am. Firstly, my apologies for not being able to attend this year's Children's Media Conference. The work you do is at the core of inspiring our young with wonderful tales, fantastical journeys and, so importantly, educational opportunities. It seems particularly poignant that this week saw the passing of Peter Firmin, one of the great creators of children's programming, who has inspired millions and millions of children. It was quite remarkable that just three years ago my all-time favourite of Peter's programmes, The Clangers, was…

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CMC 2018: Preview: Podcasts – The New Big Thing

Posted on: Tuesday 03 July 2018 3:26pm by Kate Ockenden

Thursday 05 July 2018 2:00pm-3:00pm HUBS The Stage Do you listen to podcasts? If so, you are definitely not alone. Podcasts are perfectly packaged parcels of audio covering a range of subjects and genres, that you can listen to whenever you like and wherever you like. They can be consumed wherever you go - a world of on-demand audio that many of us are falling in love with.  The upward trend for podcast listening is now being passed to our children, who are happily absorbing podcasts on car journeys, as part of daily school life, or sitting at the kitchen table doodling on scrap paper whilst the other half of their brain is engaged in a gripping sonic tale.  Podcasts are…

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CMC 2018: Preview: Is the internet really broken?

Posted on: Tuesday 03 July 2018 2:44pm by Nick Crossland

Wednesday 4th July 2018, 14:10 - 15:10 Showroom Cinema 2 Last year James Brindle wrote an article “Something is wrong on the internet", pointing out some uncomfortable examples of online algorithms going awry. The part that gained most attention highlighted the disturbing trend of thousands of YouTube videos containing favourite kids characters in inappropriate, disturbing and dangerous situations. Parents, producers and the tabloid press were understandably up-in-arms about how this could have happened. But was this a one-off error; an out-of-control algorithm; or was it symbolic of something more fundamental being amiss not on the YouTube platform, but with the internet as a whole? The commercial realities and sheer scale of the modern internet mean that human oversight of every…

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June 2018

CMC 2018: Preview: What A Relief!

Posted on: Friday 29 June 2018 5:16pm by Chris Halliday

Creative Industry Tax Reliefs, have you heard of them? If not, you should’ve! The tax reliefs are easy and accessible, as well as being available to any size of project. The tax reliefs have been a welcome and successful incentive to bolster the children’s creative sector, helping to make the UK competitive in an international market and an attractive place to do business. As funding remains a tough battle to get hold of within the creative industries, the UK’s tax reliefs are a key source of finance to put into your programme’s budget. In this panel session on Wednesday 4 July (14:00 - 15:00) in the HUBS Common Room, we'll be joined by seasoned producers sharing their knowledge on using the tax reliefs for…

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CMC 2018: Preview: The F Word

Posted on: Friday 29 June 2018 4:41pm by Ed Moline

Failure: The Secret Ingredient Of Success, 2:10 Thursday 5 July - Showroom Cinema 3 Netflix was once struggling so much that a buy-out by Blockbuster seemed like the best option. Now it is reported to be worth more than Disney. Love Island was axed in 2006, 9 years later it came back to be one of the biggest shows in British broadcasting. And in 2013, Meghan Markle was losing at love having just divorced. It’s safe to say she’s bounced back on that front. Often failure is the prelude to a bigger success and yet instead of embracing it as part of the process on the path to achievement, we are conditioned to fear and loath failure. In 2018 during the…

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