Blogs in "CMC@LBF 2018"

April 2018

CMC Exchange @LBF: CMC @LBF 2018 – Session Report: Don’t Forget the Creator

Posted on: Sunday 15 April 2018 11:35pm by Simon Bor

John Lomas-Bullivant quizzed the people behind the new Disney Junior show: 'Claude' - a successful adaptation of the already popular series of books by the same name. He introduced the creator, author and illustrator, Alex T Smith, and asked him how he came up with the original idea for 'Claude'. Alex said that it came from a doodle in his sketchbook, a small plump dog in shiny shoes -  with a sock as his best friend. His influences were not only the comedy he was brought up with, such as ‘Allo ‘Allo and the Carry On films, but his accident prone grandfather. It all came i=out relatively fully-formed. He put together two pages of illustration and some written work and sent…

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CMC Exchange @LBF: CMC @LBF 2018 – Session Report: Disruptive Publishing

Posted on: Sunday 15 April 2018 11:17pm by Simon Bor

The not so "tongue in cheek" title of the session highlighted two companies who have not taken the traditional route into publishing. Moderator, Stephanie Barton saw parallels between the two companies. Both have only been around for a few years, both have a direct root to their customers, both cater for the under twelves and both have been on 'Dragon’s Den'! Neither, though, had a background in publishing. Jonny Pryn was one of the founders of One Third Stories which is just two years old.  The idea was to publish a language picture book, where (originally French) words were gradually added to the English text throughout the story. A slick Kickstarter presentation was made and the company found it had…

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CMC Exchange @LBF: CMC @LBF 2018 – Session Report: Emotion Sells! Unlocking the Power of Family and Reading

Posted on: Sunday 15 April 2018 11:05pm by Simon Bor

Even though children’s book sales are at a high point at the moment, Egmont’s Cally Poplak told us that their research indicated the figures for kids reading for pleasure were down on five years ago. Now 30% of children read independently and 36% are read to. The session gave us overviews of research being used or with potential to encourage the growth of the reading habit - from a variety of perspectives. Dr Barbie Clarke of Family Kids and Youth, and Jessica Bondesson, Children’s School Manager at IKEA, presented research conducted with children in Germany, China and the UK, that showed how the type of lighting in children’s bedrooms effected their moods.  IKEA take children seriously, calling children: ‘The most…

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CMC Exchange @LBF: CMC @LBF 2018 – Session Report: Make an Exhibition of Yourself – Museums as Brand Partners

Posted on: Sunday 15 April 2018 10:47pm by Simon Bor

Abigail Ratcliffe, Group Head of Licensing at the Science Museum, Helena Jensen. Head of Commercial Intellectual Property at the Natural History Museum and Lauren Sizeland, Head of Business Development & Licensing at the V&A, are three people who sit between the commercial world and the institutions they represent. Moderator, Tim Collins, from The Brand Director, wanted to know how these two very different worlds can work together. It seems there’s an increasing willingness for publicly-funded institutions to engage with the commercial sector - the popularity of characters and brands is valuable.  Abigail thought that  year-on-year reduction in funding has driven commercial cooperation. It has made the museums more outward looking. The example of Clarkes sponsoring an exhibition of shoes at…

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CMC Exchange @LBF: CMC @LBF 2018 – Session Report: The Power of Brand Partnerships

Posted on: Sunday 15 April 2018 7:07pm by Simon Bor

Before introducing the panel, moderator Eric Huang, of Made in Me, said that the relationship with digital had already changed for publishing There was less panic about books being overtaken by digital content than a couple of years ago. In fact, the children’s sector of book publishing is bigger than ever. The first speaker was Julia Posen from Walker Books, one of the first publishers to have in-house licensing and media production divisions. When asked if this increased revenue, Julia said it was complex, because of the number of staff needed in house. However, their marketing budgets can be used across all areas of a property which was a bonus. Paul Denton has organised immersive exhibitions at the Southbank Centre that…

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