Blogs in "CMC @LBF 2019"

March 2019

CMC Exchange @LBF: CMC @LBF 2019: The Gruffalo 20th Anniversary – from Book to Global Brand

Posted on: Sunday 17 March 2019 2:02am by Simon Bor

Moderator Juliet Matthews (Harper Collins Children’s Books) Speakers Nick Hall (Boxine) Belinda Ioni Rasmussen (Macmillan Children’s Books) Toby Mitchell (Tall Stories) Michael Rose (Magic Light Pictures) Daryl Shute (Magic Light Pictures)   Takeaways Axel’s challenge was to create a monster that was frightening but not terrifying. Michael Rose wanted to be true to the book and not change a single word. They wanted a character that would last for fifty years.   Can it really be twenty years since we first met The Gruffalo? Juliet Mathews of Harper Collins Children’s Books asked the panel of some of those involved the Gruffalo’s continuing success: ‘How did this go from a thirty-two-page picture book to what it is today?’ Current publisher at…

CMC Exchange @LBF CMC @LBF 2019 #TCMC children's media CMC

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CMC Exchange @LBF: CMC @LBF: Changes and Challenges Confronting Licensing

Posted on: Sunday 17 March 2019 1:13am by Simon Bor

Moderator Tim Collins (The Brand Director) Speakers Susan Bolsover (Penguin Random House) Trudi Hayward (Trudi Hayward Licensing) Ashley Holman (Riverside Brands)   Takeaways Peppa Pig took three years to work. A property has to work in six weeks now. Live and experiencial events bring consumers into a dedicated space with a gift shop at the end. If kids leave a platform you have to catch them somewhere else.   The changing nature of how children find content is creating new challenges for the licensing industry. Tim Collins, MD of The Brand Director asked: ‘What has been the evolution of the business model?’ Susan Bolsover of Penguin Ventures, the licensing arm of Penguin Random House Childrens, handles the classic characters owned…

CMC Exchange @LBF CMC @LBF 2019 #TCMC children's media CMC licensing

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CMC Exchange @LBF: CMC @LBF 2019: The Future of Toys

Posted on: Sunday 17 March 2019 12:42am by Simon Bor

Moderator Tim Collins (The Brand Director) Speakers Sam Ferguson (Jazwares) Yesmin Kunter (Consultant) Billy Langsworthy (Mojo Nation) Richard North (Wow! Stuff)   Takeaways Video games can be amazing but it depends how the child is playing, why they are playing and how they are playing. In five years the toy industry will be looking at ethics in the way that the adult car industry is now. Selling toys through 3D printers has never been economical. It’s a dream.   Tim Collins, MD of The Brand Director, introduced the session saying that the $80 billion global market for toys was going through interesting times. He asked: ‘What will the toy business look like in five years time?’ Tim first asked play…

CMC Exchange @LBF CMC @LBF 2019 #TCMC CMC toys

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CMC Exchange @LBF: CMC @LBF 2019: Experiencing the Story

Posted on: Sunday 17 March 2019 12:33am by Simon Bor

Moderator Tim Patterson (T1M Consult) Speakers Joshua Davidson (Night Zookeeper) Alexander Parker (Selladoor) Alison Warner (Technicolor) Jenny Worton (Roald Dahl Story Company)   Takeaways The Deep goes from comic book to global success. Children can contribute their own creatures to The Night Zookeeper Elma the Patchwork Elephant follows Roald Dahl to the stage.   Tim Patterson told the audience that this session would look at how stories can leap off pages of a book to film, TV, stage and beyond. How to broaden out the brand and maybe, even make some money. First to speak was Alison Warner of Technicolor, to talk about their hit CBBC series, The Deep. They have achieved in just five years, the transformation of an…

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CMC Exchange @LBF: CMC @LBF 2019: Knowing your consumer – Does the Future look Bright

Posted on: Saturday 16 March 2019 11:58pm by Simon Bor

Moderator Mara Alperin (Wonderbly) Speakers Sam Clough (SuperAwesome) Jelena Stosic (Kids Industries) Duncan Shearer (Seymour Distribution) Nick Richardson (The Insights People)   Takeaways Kids have a sense of regret that what we have now will go, but they see the future as bright. How many words are needed before a game becomes worthy? The magazine industry is worth £1 billion, despite the digital age.   Mara Alperin of Wonderbly introduced the first session of  CMC @LBF 2019 and wanted to know if today’s children saw the future as bright. Sam Clough of SuperAwesome talked about research on the future of shopping with ten to seventeen-year-olds. One view from a twelve-year-old saw a world with no shops, just one app, maybe Amazon. There…

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