Blogs in "CMC Ebulletin"

June 2016

CMC 2016: Preview – Owning the Diversity Agenda

Posted on: Friday 10 June 2016 11:20am

Reem Nouss is the CMC Exec. on the "Make Something Happen" workshop - which will use the Open Space method to allow delegates to bring their own agenda to discussing diversity - and making something happen.  Reem is a former member of the CMC Advisory Committee and now works as an Executive Producer and Consultant both in the UK and the Middle East. Like so many others reading this, I’ve long cared about the diversity of the world we live in being reflected well in the content we consume and create. Despite the genuine and concerted efforts of many, it's still not easy. Not least because as the world becomes more diverse, our interpretation of the word becomes more nuanced, more…

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CMC 2016: What Happens in Sheffield…

Posted on: Wednesday 08 June 2016 9:30am by Eric Huang

Eric Huang has been a speaker in several past conferences and this year is producing the Session 'Innovation in Education'. This is his response to the frequently asked question "What has the CMC Ever Done for me?" The Children's Media Conference is one of my favourite conferences in the world. Through the years I've met so many people who became business partners, employers, and friends. My first time was in 2009 when I was one of the children's publishers at Penguin. I looked after a licensed publishing list: books behind media brands, generally from big studios like Disney, The BBC, etc. The CMC was a nice alternative to the giant licensing shows. It was - and is! - full of…

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May 2016

CMC 2016: Creating a Buzz

Posted on: Thursday 26 May 2016 11:46am

“What has the CMC ever done for… King Bee Animation?” Martyn Niman from King Bee describes how pitching into CMC’s dragons’ den made all the difference for one of his projects. Last year’s 'Put Your Money Where Your Mouth Is' session was scary, but exciting.  The cinema was packed, as it’s the most popular session at CMC. Four “dragons” on stage have real money to invest, to take short options in the projects being pitched. There are only a few minutes to pitch and, in a new twist to the format, the dragons were cast in the role of ‘The Voice’ judges and required to turn their chairs to show interest... or not turn. I pitched King Bee’s series IP based around…

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CMC 2016: Life Changing

Posted on: Friday 20 May 2016 9:01am

We asked Stuart Pearson, Director, International Content Distribution at Maker Studios to contribute to our series: "What has the CMC ever done for me?" Quite simply, attending the CMC changed my life. It’s almost a year since I attended as a self-funded delegate trying to get my content consultancy off the ground, and my abiding memory of the event is “white heat”. I don’t just mean the sweltering July temperature in the Showroom bar or the un-airconditioned budget hotel room that I had booked myself into. I mean that it reminded me of Harold Wilson’s 1963 speech about “the white heat of the technological revolution”. Like everyone else over that few days I networked my socks off, caught up with old mates, listened…

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CMC 2016: Daring to be Different at CMC

Posted on: Thursday 12 May 2016 9:53am by Kath Shackleton

What a fantastic year for Fettle Animation.  They won a Japan Prize, the first ever Sandford St Martin’s Children’s Award, two Yorkshire RTS Awards, a BAFTA nomination, a British Animation Award nomination and they have a book coming out!  Continuing our series ‘What has the CMC Ever Done for me?” Fettle Producer, Kath Shackleton describes daring to be different with the help of CMC. Guess where this all began? At the Children’s Media Conference. Well, we didn’t make a show about unicorns, princesses, puppies or talking toys. Our subject was the Holocaust. What? Yes, quite a tricky one! It took a while for people to understand why and how we might have made animation on such a difficult subject. However, over time,…

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CMC 2016: From Hamburg to Hollywood

Posted on: Monday 09 May 2016 4:34pm

In the third of our series “What has the CMC ever done for me?” author and screenwriter Esther Kaufmann describes her CMC journey – and just how far it has taken her. When I first went to CMC two years ago, I had just graduated from the German masterclass Academy for Children’s Media, encouraged by one of the Heads of Studies to think big and show the world my animation series concept, as well as myself as a writer. The same Head of Studies then told us about a conference he ran in the UK that we could come to. The suggestion struck a chord. I had been working as a freelance writer in Germany for several years, but maybe…

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April 2016

CMC 2016: Taking the Plunge at CMC

Posted on: Wednesday 27 April 2016 5:20pm

In the first of  our series 'What has the CMC Ever Done for me?" Adam Bailey, Head of Animation Development at Cloth Cat Animation in Cardiff, explains how coming to CMC meant taking the plunge, in more ways than one... What has the CMC ever done for me? Apart from being an ideal platform to kickstart a career in a challenging and ever adapting industry, the CMC is a must attend event for anyone working in animation in the UK. In my opinion. I first attended not knowing very much about the industry, having very few contacts but a passion for production and wanting to throw myself in at the deep end. As an animator working in commercials at the…

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March 2016

CMC Animation Exchange 2016: CMC Animation Exchange – a View from China.

Posted on: Friday 11 March 2016 3:32pm by Alex Chien

Alex Chien is a consultant based in Beijing- her clients included Disney China, Shanghai Media Group, CCTV Animation, Beijing Design Week, the Swire Group, the Ullens Centre for Contemporary Arts to name a few. Before setting up her own consultancy, she was General Manager/ Head of Brand / Creative & Content Director with Nickelodeon from 2004-2012, posted in Shanghai, Singapore, London and Beijing. Prior to that, she worked as executive producer and producer/director at Disney and MTV in Asia. Alex came to the CMC Animation Exchange in London with Grace Tian and Ma Lin of Magic Mall Entertainment from Beijing with the aim of developing UK/China co-production opportunities. This is their perspective on the CMC Animation Exchange and its sister-event…

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January 2016

Calling all Animation Producers, Directors & Distributors!

Posted on: Monday 25 January 2016 9:30am

Justine Bannister, Founder of JUST B. is inviting animation practitioner to Shanghai... Justine was the Producer of the well-received 'Bible Studies' workshop at the CMC in 2015, and is already working on Part II – ‘The New Testament’ for this year’s conference. For the past few years, she has also been lending a helping hand to the fast-growing International Exchange, providing connections to her network of contacts worldwide. JUST B is Justine’s own ‘Creative Facilitation’ consultancy that provides Producers, Distributors, Festivals and Media Conglomerates with tailor-made services that are drawn from 20 years of eclectic experience in the children’s entertainment business - they include creative, commercial and marketing strategy, financing, funding, project sourcing, project evaluation, communication, press and brand building.…

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October 2015

UKTI – Meet the International Broadcaster

Posted on: Saturday 24 October 2015 8:54pm

CMC is a UK Trade and Investment accredited Trade Challenge Partner. We pass on market leads from UKTI's extensive range of locally-based experts around the world - along with information on courses, seminars, webinars, grants, and special trade missions.   Meet the International Broadcaster  Date: 10 December 2015 Venue: Central London Cost: £25 (+VAT)  Admits a maximum of two delegates per company Deadline for registration is Friday 6 November 2015 To register  To be considered for this market opportunity please complete the registration form with your company profile and send to: events@uktilondon.org.uk Meet the International Broadcaster will be a full day of one-to-one matched meetings between London-based production companies and buyers from key international broadcasters. Indielab will be hosting a lunch time panel on key trends and issues in international…

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CMC @MIPJunior

Posted on: Tuesday 13 October 2015 4:43pm

On October 3, just before the rain hit Cannes, CMC joined London Book Fair and Walker Books at the Martinez Hotel to promote the return of the CMC Rights Exchange to next April’s LBF. Baroness Floella Benjamin joined producers, publishers and broadcasters from the UK and around the world in a packed reception which gave the TV community news of the Book Fair as a venue full of opportunities to partner with the publishing world and bring new kids’ IPs to the screen. The CMC Rights Exchange will take place on 14 April 2016 during the London Book Fair and will be a unique mix of market meetings (using the CMC’s tried and tested Meeting Mojo profiling and booking system) and…

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August 2015

CMC 2015: CMF Debate: Staring Into the Abyss

Posted on: Wednesday 19 August 2015 1:10am by Jayne Kirkham

Jayne Kirkham previews the CMF debate on 3 September - which follows on from the 2015 CMC Opening Session: Game Change: As Steve Hewlett took to the stage of Showroom Cinema 4 to quiz our four illustrious panellists on behalf of CMC delegates who’d dutifully sent in their questions for our ‘Question Time’ format, it already felt as though “plates were shifting” in the corridors of power – and I don’t mean the crockery. The phrase “seismic shift” (in the way kids view and the way content is served) came up many times at CMC, not least in the ‘Game Change’ Question Time panel. It’s something the industry is acutely aware of. But as CMC got under way, it felt like the…

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CMC 2015: What Were Little Girls Made Of?

Posted on: Sunday 16 August 2015 5:19pm

Producer David Twyman and Exec Marion Edwards reflect on the gender debate "What Are Little Girls Made Of?" at CMC.  A podcast of this session will be available very soon. So what should they be made of?  Sugar and spice and all things nice? Well, yes, if they'd like to be. The conclusion from this session's panel is that they should be instilled with the  confidence to be anything they want to be - nurse, doctor, astronaut, vet or engineer. And as content creators we have the duty to show this on screen. Exploring a rage of topics such as parental influence on children's viewing habits, the maleable minds of children and the need for strong female role models for both genders, the session put the spotlight where…

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July 2015

First Step on the Ladder at Nutmeg

Posted on: Friday 31 July 2015 4:45pm

CMC Volunteers (this year in the pink t-shirts) come from a dozen universities and colleges across the country.  They are willing, enthusiastic, interested, and above all keen to get that first opportunity.   If you have starter work, internships or work experience opportunities that could be of interest to our wide group of student volunteers - let Greg Childs know: greg@thechildrensmediaconference.com.   We can post leads and messages in the CMC Volunteers Facebook Group (or you can). You'll get a great respsone from people who've "served their time" in children's media already as one of our hard-working volunteers. Here's one person's success story from this year's CMC... explained by Olu Alemoru. As a first time delegate to this year’s Children’s Media Conference I got what I bargained for – three days…

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CMC 2015: Mole Hill on the CMC

Posted on: Tuesday 14 July 2015 1:34am by Mole Hill

Co-director of 'The Clangers,' Mole Hill, on taking names at the CMC... Names.  It’s the names again.  I’m sitting at Stockport station, platform 0, waiting for the connecting train to Sheffield and slowly realizing that I’ve forgotten the names of every professional contact I’ve ever made.  I can picture their faces, but their names and job titles are completely gone.  This always happens when I go to a conference.  I used to get away with it but, now that my eyesight has all the clarity of a bat in a pea-souper, the tactic of glancing casually at a badge on a lanyard is no longer open.  I’d have to put my specs on, lean forward and stare. So I’m mightily…

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CMC 2015: Closing Keynote: One More Thing – Report

Posted on: Friday 03 July 2015 7:22pm

Dylan Collins, CEO of SuperAwesome, tells the kids industry it needs to grow a pair… The closing keynote of  CMC 2015 began with the feeling that a row was brewing. Dylan Collins, a self-proclaimed bully, challenged the bastions of the kids’ industry to form a veritable Wu-Tang Clan mentality and collectively develop new models for revenue generation – especially in the digital sector. Dylan Collins jenbooth2014@gmail.com In his opening keynote for the 2014 CMC, Dylan proclaimed to the industry that he would work to fill the gaps he saw in the industry from both the development and advertising sides. He stated today, “We rather arrogantly stood up here and said there are things to be fixed. Since then, we have built…

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CMC 2015: Volunteering as a CMC Producer

Posted on: Friday 03 July 2015 6:36pm by Becky Palmer

Becky Palmer explains what it’s like to be a CMC producer and why she keeps coming back for more!   This is my third time producing a session for the Children's Media Conference. I’ve produced a creative keynote with Moshi Monsters’ Michael Acton-Smith, a session on crowdfunding and, for 2015, a session on Learning by app. Do you need prior knowledge? I produced a session the first time I attended CMC and found that I didn’t need advance knowledge before volunteering. There is an exec assigned to each session to give guidance and advice, a meeting in London and a welcome session in Sheffield to make sure you have all the information you need, plus a schedule to help you…

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CMC 2015: Well Advised – Report

Posted on: Friday 03 July 2015 5:08pm by Heather McDaid

Takeaway You need clarity about the purpose of the project from the start. If children hate your product, it doesn't matter how much you all like it. They're the most important. Media literacy and competency with technology are different things, often confused. Detail Host David Kleeman prefaces the event on working with academic advisors with a little bit of history: there was often a level of distrust between children's media makers and their advisors, but over the years that's seen a great improvement as people consistently seek to make suitable, better content to live up to the expected levels of niche channels. He has a list of simple tips that sum up the required dynamics of this professional partnership. His…

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CMC 2015: Commissioner Conversations: Commercial Networks – Report

Posted on: Friday 03 July 2015 1:32am by Tracy Warren

Takeaway Fresh, new and innovative idea will always be welcomed - starting tonight at the bar. There is a gap for 10-14’s so if you have content to capture this international audience, get them in. Research what the channel is looking for before you submit your idea. Networks are global so if you chat to one person, they will discuss it for the UK and international opportunities. Tell your story with passion and authenticity. You can pitch as a creator, however, linking up with a production company can help put your idea together and open up new formats. As her fans would say, OMG where is the next chapter?   19 year old Beth Reekles was the Changemaker for this session. She…

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CMC 2015: Top Tips for Working With Kids – Report

Posted on: Friday 03 July 2015 1:19am by Hannah Lee

Takeaway The child is always the priority. Their needs are most important. Children are unique. One size doesn’t fit all. Alert the audience of the new protocol to make them feel comfortable about the child’s welfare when watching. Producers should read the working licences. Lots of things are changing. Catherine McAllister introduced the experts on the various regulations for working with children in media. They had backgrounds in regulation and content production, so a range of perspectives was available. Sandra Rothwell – An overview of the licensing changes Performance regulations have been around since 1968 so they really needed updating to be more relevant today. They now include the internet. Key changes: Children’s hours of work are now much broader.…

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CMC 2015: Interview with Linda Simensky

Posted on: Thursday 02 July 2015 10:05pm

In a brief interview with Linda Simensky, VP of Children’s Programming for PBS, she shared some personal insights about her first-time experience at the CMC and why she is here. What inspired you to come to the CMC? “I was in the UK in March for a session on tax credits, which looked at how much the children’s media industry has grown in the UK. I was impressed by how interesting the conversation was. On top of that, someone mentioned to me that out of all the kids’ events to attend worldwide, this was the one to go to. This event was a good excuse for me to come back. It allows me to meet more people from different parts…

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CMC 2015: The Pre-School Parent Trap Preview

Posted on: Thursday 02 July 2015 9:34pm by Mellie Buse

 Storytelling: The Pre-School Parent Trap takes place on Friday 3 July 2015, 9.40-10.40, Cinema 2 The CMC has grown beyond all recognition.  What started out as a relatively homespun, small scale networking conference is now holding its head up high on the international stage.  However, what I like most about the CMC is that it still maintains an atmosphere of inclusivity and camaraderie.  It’s an intimate gathering of people who all have the same aim – to explore ways of producing high quality content for kids who are, as the movers and shakers of tomorrow, the most important audience of all.   The well planned sessions are very varied, addressing both the creative and the fiscal challenges we face in the children’s media…

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CMC 2015: Opening Session: Game Change – Report

Posted on: Thursday 02 July 2015 7:25pm by Emma Cooper

The Children's Media Conference has a reputation as one of the friendliest conferences in children's media - but it's not backward in coming forward and the opening session certainly set the tone for this year's conference. This year's conference theme is 'All Change?'  and chair Steve Hewlett reckons "We're right on the sharp end of the fastest changing market". With Ofcom's Public Service Broadcast review published today we can see clearly that there is a change in the pattern of viewing, and it's moved in a dramatic way. "YouTube is now the go to destination". Alice Webb says that the BBC is reaching 44% of UK Children every week through their various platforms. Claudio Pollack (Ofcom) says that "the democratisation of production…

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CMC 2015: Creative Keynote with Jenny Sealey – Report

Posted on: Thursday 02 July 2015 5:52pm by Emma Cooper

Sue Nott set up this evening's keynote: "We're going to look at our theme 'All Change?' from a different perspective... looking at change more as a call to action than as a business need." Jenny Sealey's profile defines her as "a fighter".  My expectations for this session were quite high and Jenny certainly delivered. I had goosebumps the entire way through. Jenny opened the session by getting us to think about what our name signs are; to put palms together with our neighbours and then try to work out how long your forearm is from someone else's little fingers. Jenny explained that she does this a lot with groups of people and it helps us to see how we're the same as…

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CMC 2015: Opening Keynote, Michael Stevens: All Change? – Report

Posted on: Thursday 02 July 2015 1:25am by Simon Bor

Sheffield's world-famous Crucible Theatre hosted the CMC's Opening Keynote on Weds 1 July 2015. YouTube video star Michael Stevens, creator of the hugely successful Vsauce educational channels entertained and challenged a 750 strong audience of children's media makers with his views on engagement, authenticity and the YouTube "revolution".   Take aways Vsauce has notched over 15 million subscribers and over a billion views. Overestimate the intelligence of the audience and underestimate their vocabulary. YouTubers are challenging the conventions for production and delivery. YouTubers are building new forms of engagement, by keeping close to their audience through direct feedback, by offering authentic voices entirely crafted - or apparently entirely crafted - by one authorial voice, with subjects that emerge directly from that person's experience or…

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CMC 2015: International Exchange – Report

Posted on: Wednesday 01 July 2015 11:22pm

For those who have never attended a CMC International Exchange, Animation Producer and Consultant, Helen Brunsdon, gives an inside look at how it all happens. On entering The Millenium Gallery there was a buzz throughout the building. Helen described it as “a pleasant sort of chit-chat in an air conditioned space, which helps.” This all-day series of pitch and get-to-know you meetings session sets up "sellers" at 60 tables in the vast Gallery space, and has "buyers and funders" travelling from table to table for the pre-arranged meetings.  The online booking system, Meeting Mojo, get them all to set up profiles and then there's clear understanding of priorities on both sides when meeting requests go in. An astonishing 1,287 meetings were scheduled…

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CMC 2015: Preview – Focus on International

Posted on: Wednesday 01 July 2015 5:29pm by Guilherme Coelho

Guilherme Coelho, CEO / Co-founder - Ø1 Digital, is one of the international guests speaking at Focus on International on Thursday, 2nd July 2015, 17-18.00 @ HUBS B. Here, he gives a digital perspective on new ways to approach the international market. We are coming to CMC to share our experience on digital content distribution through Apps + VOD channels. We’re also here to gather new kids’ content to follow the successful strategy we‘ve achieved with many brands like ‘Lottie Dottie Chicken’ [or ‘Gallina Pintadita’], which has already more than three billion views on YouTube (Portuguese, Spanish and English), over 20 million App downloads (iOS, Android, Windows and FirefoxOS), over one million dollars in revenue from App Stores, and is also…

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CMC 2015: Preview – The Business of Digital

Posted on: Wednesday 01 July 2015 5:20pm by Juliet Tzabar

The Business of Digital, Thursday 2 July 2015, 11.10-12.20, Cinema 2 Digital content for kids is nothing new  - whether it’s a digital-first, online drama for teens; an app intended to teach preschoolers their ABCs; or a sandbox in which 6-10 year olds can use virtual building bricks to create whatever springs from their imaginations.  However, over the 20 or so years since people first created games and websites to entertain kids online and the 5 years since that first shiny iPad was handed to a toddler, has anyone but the biggest of players yet cracked how to make any money from this proliferation of new content and platforms? In this session 4 digital experts will present their views on…

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CMC 2015: Are You Licensed to Thrill?

Posted on: Wednesday 01 July 2015 5:03pm

Licensed to Thrill, Thursday, 2 July 2015, 12.45-13.45 @ Cinema 2 Over the last twenty-five years licensing has moved from being the ‘black sheep’ of the media family to being the ‘great white hope’ of cash-strapped production companies. The budgets for children’s TV, in particular, have been slashed and slashed again. Ofcom regulations have further restricted access for broadcasters to traditional revenue streams, further reducing desire to invest in original content. Meanwhile, huge licensing successes like Moshi Monsters or Angry Birds, from non-traditional media, and also Ben 10, Sean the Sheep or Minions, from very traditional media, have more than ever made broadcasters aware of the power of licensing, and driven a desire to participate in these revenues.  So today TV,…

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June 2015

CMC 2015: Changing Behaviours

Posted on: Tuesday 30 June 2015 5:55pm by Shazia Ali

CMC Research Strand Co-Producer, Shazia Ali, on the nine sessions offering new insights into kids’ minds, play, and media habits. The research strand at the CMC never fails to attract. Free research insights are of enormous value to CMC delegates. This year’s session in Cinema 1 show the range of interests in the research sector – commercial companies, academic and other institutions are all turning up to share what they know.  9 x 30 minute bite-size presentations offer a range of research content in easily digestible form. The sessions this year showcase speakers from Ofcom, The University of Sheffield and several leading UK kids and youth research consultancies. We are very pleased to also welcome Dr. Maya Götz, Head of the…

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