Blogs in "CMC Ebulletin"

July 2019

CMC 2019: Report – First Timers Reception

Posted on: Wednesday 03 July 2019 10:12am

The First Timers’ Reception kicked off with an impromptu walking tour of Sheffield, as delegates chatted their way through the town to the impressive location of the City Hall. Once the ‘newbies’ had gathered (and found the reception!) presenter Chris Jarvis began, making sure to include useful tips that were both reassuring and engaging for all.  Takeaway: Do download the CMC app to plan your sessions effectively. Don’t forget to use the #tcmc whenever you share anything on your social channels. Do attend the opening and closing sessions. Don’t forget to take notes, you’ll never remember everything! Do turn up early to sessions, they can get very busy. Don’t keep to the same few people for all three days, broaden your social…

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CMC 2019: Report – CMC International Exchange 2019

Posted on: Wednesday 03 July 2019 9:06am

This year’s International Exchange market day at CMC seemed bigger than ever with delegates from all corners of the world from the UK to China. They were welcomed to the exquisite Victorian  Town Hall in Sheffield’s city centre to pitch their ideas to television executives, book publishers, distributors and more. Takeaway: 60 potential buyers from a wide range of companies and services across the children’s media industry. A swift and friendly process where fifteen minutes can make the difference. From television pilots to picture books to animated content to games, people participated in a competitive market with a friendly atmosphere. Detail: Participants had two half-day sessions of the Exchange to pitch and sell their ideas to the buyers, some of…

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CMC 2019: Report – CMC Skillbuilder Bible & Pitch

Posted on: Tuesday 02 July 2019 11:45pm by Helen Dugdale

With a team of industry gurus to guide our delegates through the tricky but essential world of crafting the perfect pitch, there was talk of whether bibles were even still ‘a thing’. In this round-table format, delegates could discuss their ideas and get honest and workable feedback from those that know best. Takeaway: Keep your pitch brief and do your research. Believe in your project. Aim for the follow up/next. A bible isn’t essential - it’s all about the idea. Detail: With a strong team of sixteen children’s media gurus ready and waiting to share their top tips - advice on what needs to be in an outstanding pitch, as well as the ideas to include in a bible were…

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CMC 2019: Report – Opening Keynote: Nadiya Hussain

Posted on: Tuesday 02 July 2019 10:40pm by Cate Zerega

Tonight at Sheffield City Hall, CMC Advisory Chair, Sue Nott, welcomed the huge gathering of CMC delegates and asked us all to reflect upon what it means to be ‘limitless’- the theme for CMC 2019. With an outstanding address made by Changemaker Noga Levy-Rapoport, the 17-year-old student challenged the audience to eschew a diplomatic approach in addressing climate change in children’s media. Her call to action asked that we all create much needed and vital content, across all platforms- from YouTube, to ‘Insta’-stories as well as in publishing and conventional TV programming. She notes that there is a ‘global call for children to become the leaders of today’, so why not start with their media? The Keynote Takeaway: Create the…

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CMC 2019: Report – Playground 

Posted on: Tuesday 02 July 2019 4:49pm by Jess Percival

From the 25th June until the 7th July 2019, the Site Gallery becomes Playground - a free interactive exhibition for those aged 5-12 years (but everyone is welcome to join in!). This year’s theme is Game/Changers showcasing several iconic toys and games reimagined in exciting forms that encourage participation, teamwork and having a lot of fun! Takeaway: The core focus of Playground is to combine physical and digital play. Everything is suitable for a variety of ages, and can help bring young and old together. Each exhibit combines recognisable elements with new and exciting interactions. Detail: Will Hurt’s Abstract Playground: AP1 is an interactive, engaging, abstract audiovisual scene using geometry of physical sites to re-present local architecture and landscape. The interesting style…

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CMC 2019: Preview – Gambling and Gaming. What’s the Difference? Whats the Harm?

Posted on: Monday 01 July 2019 11:01am by Heather Wardle

Wednesday 3rd July 2019, 14:10 - 15:10 Showroom Cinema 2 This session highlights the human cost of gambling-harms and explores whether the increasing intersection of gambling and gaming is something to be concerned about or is the latest moral panic about children's behaviours online. Gambling with Lives, the charity founded by families bereaved by gambling-related suicide, to raise awareness of the serious health risks of gambling addiction, have spoken about their experiences for the first time in this hard-hitting film, which will be first seen at CMC.  From Pukka Films on Vimeo.

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June 2019

CMC 2019: Preview – Unconscious Bias

Posted on: Sunday 30 June 2019 9:24pm by Kathy Loizou

Thursday 4th July 2019, 11:00 - 12:00 Repeated: 14:00 - 15:00 HUBS Hideout Luise Usiskin will expertly take you on a journey through the thought-provoking subject of Unconscious Bias in a way that’s interesting, useful, fun and not at all intimidating. All of us have learned a variety of stereotypes that are automatic, unintentional, and ingrained. These are able to influence how we behave in our day-to-day lives.  Our everyday environment influences,  and continues to influence, how we’ve become, who we are and how we interact with the world. Unconscious Bias training is about exposing these biases and helping us look at why it is inherent in all of us. The training helps us think about how we can start to recognise…

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CMC 2019: Preview – Career Guidance Session

Posted on: Saturday 29 June 2019 8:09pm by Florencia Donagaray

Monday 1 July, 4-5pm  HUBS The Stage Florencia Donagray, having presented research at CMC previously is producing this year's CMC Volunteer Guidance session. Here she explains who it's for and how it works. Those who have had the chance to attend the CMC might have noticed that apart from the thought-provoking sessions and inspiring panelists there is another signature element that makes the conference unique: the amazing team of hard-working and ever-smiling volunteers. It’s largely thanks to these young people that the CMC runs smoothly - in every session and venue. The volunteers are the driving force during the event – and, because of this, the CMC team works hard to ensure that the volunteers also take something back with…

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CMC 2019: Preview – Delivery Demands

Posted on: Saturday 29 June 2019 12:52pm by Dalton Deverell

Wednesday 3rd July 2019, 17:10 - 18:00 Showroom Cinema 2 "Netflix and chill” is at risk of becoming decidedly warm due to a series of delivery demands that has swept through the industry over recent years. We look at the benefits of becoming a superhuman spec’d up studio after navigating the user friendly muli-pagre NP3 questionnaire and what exactly it adds to the production. Of course it’s not just Netflix, every giant has the best way to work with mere mortals and we discuss the implications this can have on budget, scheduling and managing relationships. Hearing from a range of industry experts to give first tale accounts of these demands and the best way to jump through the hoops and…

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CMC 2019: Preview – Commissioner Conversations – Channels

Posted on: Saturday 29 June 2019 12:48pm by Gary Milne

Thursday 4th July 2019, 12:30 - 13:30 Showroom Cinema 4 Whether you’re a veteran in the industry, just starting out, or somewhere in between, it’s pretty safe to assume that you’re going to want to hear what the commissioners have to say. After all, they are the champions of our content and thus the gateway to our audiences. In an ever-evolving media landscape, we find out what’s new with Sony, Turner and Viacom, what they’re looking for and how best to approach them with your next big idea. As the theme of this year's CMC is 'Limitless' we'll also hear their thoughts on how they think kids having access to near-limitless choice, affects the industry and their viewers. The Commissioner panels have been a staple fixture at CMC, proving popular…

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CMC 2019: Preview – Staying Local

Posted on: Saturday 29 June 2019 12:44pm by Jesse Cleverly

Thursday 4th July 2019, 09:30 - 10:30 Showroom Cinema 4 Drama at home.... With the twin arrival of new SVoD players and the new BFI fund, kids drama producers have never had it so good - or so promising. However, figuring out which way to take your pitch to appeal to either domestic players looking for local fayre, or streamers looking for shows that will resonate all around the world  - seems to leave producers with a tricky choice. On the one hand they can develop stories that feel very culturally specific but might not travel, while on the other seem to be the stories that will appeal to kids all over the world but might not really speak sufficiently…

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CMC 2019: Preview – Successful Pitches: the Secret History

Posted on: Saturday 29 June 2019 12:41pm by Martyn Niman

Thursday 4th July 2019, 09:40 - 10:40 Showroom Cinema 3 Want to increase the odds of getting your series or idea commissioned? What is that magic dust that makes those broadcasters and partners green light an idea into production? Join four pitching pros on a panel that will cover real inside stories on how they successfully pitched their ideas to channels and publishers. Joan Lofts shines a light on Peppa’s pitch, Mellie Buse from Adastra, on selling 'Grandpa in My Pocket', Caryl Hart, on pitching her stories and getting them published and Chris Dicker, Jam Media, on the 'Becca Bunch' story. Tim Patterson (Children’s IP consultant & previous Nickelodeon exec) will ask those key questions to our panellists to get them…

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CMC 2019: Preview – Alexa How should Youth Brands Use Audio in 2019?

Posted on: Saturday 29 June 2019 12:36pm by Sam Harris

Thursday 4th July 2019, 09:30 - 10:30 HUBS Common Room It feels like everyone’s interested in spoken word audio right now – products like podcasts, smart speakers and (increasingly) audiobooks. As the influence and importance of audio grows, media brands are developing new strategies and initiatives to capture the ears of consumers. These strategies are increasingly placing audio at the heart of a brand’s media mix. As such, audio has assumed a new importance in the battle to win the fluttering attention spans of their audiences. Why audio? Audio is part of a seemingly endless, entertaining carousel of new and on-demand content. Young audiences especially flit nimbly between platforms and devices, apps and web pages, in the hunt for the next…

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CMC 2019: Preview – Creative Masterclass: Clangers and Paddington

Posted on: Saturday 29 June 2019 12:18pm by Sharon Miller

Wednesday 3rd July 2019, 17:00 - 18:00 Showroom Cinema 4 Paddington and Clangers – two icons of Children’s Television - one created 59 years ago and the other 50 years ago, respectively. And, all these years later, they have been revived and re-produced to be, arguably, more successful than they ever were. How?  Why?  Vital questions. Vital questions you need to know the answers to. These questions will be posed to the creators and initiators of the current series of both of these phenomena, by Pui Fan Lee, whose has her own unique experience of iconic Children’s Television. Dan Maddicott, producer and swanee whistler-extraordinaire, and Dan Postgate, son of one of the legendary duo who originally conceived the Clangers back in 1969, Oliver Postgate  Dan Postage…

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CMC 2019: Preview – Cultivating Community

Posted on: Friday 28 June 2019 3:49pm by Michelle Forde

Thursday 4th July 2019, 14:10 - 15:10 Showroom Cinema 2 ‘Community is about being connected not just physically and/or digitally, but emotionally and for some common cause.’ Joshua Davidson, Night Zookeeper. At the ‘Cultivating Community’ session, we will be taking an in-depth look at how content creators and brands maintain and extend their relationship with their audience online and what that brings in terms of fan engagement, new content potential and brand loyalty. Hosting the session is Joshua Davidson, creator of  ‘Night Zookeeper’ (SKY Kids), which, before launch, invited children from across the UK to submit character drawings and background designs, as well as suggestions for plot points, dialogue and songs. "I've always been fascinated by the border between characters and…

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CMC 2019: Preview – China: Business and Partnerships

Posted on: Friday 28 June 2019 3:16am by Adam Bailey

Thursday 4th July 2019, 09:30 - 10:30 HUBS The Stage With increasing number of partnerships between Chinese and creative companies around the world we discuss the opportunities, broadcast and streaming platforms, finding the right partners and the UK-China co-production treaty. You have ideas, big ones, and you have just had that dream where your idea has gone global. It's the next big thing. You just need to find that crucial connection or have that conversation which actually gets the wheels in motion. It could well be that you've been looking in the wrong place or limiting your ambition. Well here's where that dream may come true.. (Is that enough hype already?)….okay… China! Everyone's talking about it, especially collaboration, finding the…

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CMC 2019: Preview – China: A Creative Approach

Posted on: Friday 28 June 2019 3:07am by Adam Bailey

Wednesday 3rd July 2019, 11:00 - 12:00 HUBS Common Room Join our esteemed panel of speakers as they share insights and knowledge into how to develop and produce your projects with both a Chinese and international audience in mind. With the increasing number of partnerships between Chinese and international producers developing new IP, reworking existing IP or planning ambitious partnerships, we wanted to give you more insight into how to get yourself involved. Whether you are a Writer, Composer, Designer, Storyboard Artist, Voiceover Artist, Producer or are simply fascinated by the recent examples of successful projects being developed and produced in collaboration between Chinese and international production partners around the world, then this session is a must attend. We want…

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CMC 2019: Preview – the CMC Drinks Reception

Posted on: Friday 28 June 2019 2:39am

Tuesday 2nd July 2019, 19:15 - 20:45 Sheffield Cathedral Zoe Bamsey from CMC Drinks Reception sponsors, Factory, gives a flavour of what on offer in the Cathedral on Tuesday evening DRESS-UP and JELLY BEANS! Who doesn’t love dressing up? And Mr Benn… “as if by magic”.... is the best of them all. Come visit our photo booth, pick your outfit, and share your photos for a chance to win 'Mr Benn', 'Elmer' and 'Off the Leash' goodies, while enjoying the live Jazz band. If you get the nibbles there are pots of Jelly Beans and as a keepsake reminder of the evening an 'Elmer' or 'Mr Benn' badge – all courtesy of Factory, this year’s drinks sponsor – oh and free drink too  

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CMC 2019: Preview – VR & AR Storytelling for Kids

Posted on: Friday 28 June 2019 2:26am by Candi Bloxham

Wednesday 3rd July 2019, 15:30 - 16:30 HUBS Common Room Want to tell stories in a new way? Want to get your audience closer to your characters, more engaged with them and more immersed with their stories? Then grab a seat at VR & AR (XR) Storytelling for Kids. The session will start with a sizzle showcasing some exciting examples of XR experiences. Then our host, Alison Norrington, will offer a short overview of some XR content that hits the mark in terms of storytelling and good user experience. She will also highlight results from the recent year long Children's Media Foundation survey into XR for kids, giving an insight for all those wanting to take the leap into creating…

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CMC 2019: Preview – Put Your Money Where Your Mouth Is

Posted on: Friday 28 June 2019 2:15am by Debbie Macdonald

Wednesday 3rd July 2019, 14:00 - 15:00 Showroom Cinema 4 Have you ever wanted to know what makes a buyer jump up and down with excitement?  Then this session is a MUST for you.  CMC’s popular bidding war is back again for its 7th year and it promises to be even bigger and better than ever before. Not only do we have 5 brand new fabulous pitches for you to see, we have a new team of hungry judges who are excited to see what our Producers have to offer this year.   Our Producers will bravely take centre-stage hoping to impress the industry big wigs and you.... the CMC audience! And if that’s not enough pressure, they will only have…

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CMC 2019: Preview – Don’t mention the C word!

Posted on: Thursday 27 June 2019 9:01pm by Putul Verma

Wednesday 3rd July 2019, 15:40 - 16:40 Showroom Cinema 2 We need to talk about class. Our young audiences from working class backgrounds have a huge amount of choice in what they watch, play, read and listen to.  And if what we make doesn’t speak to them, they will move on.  Box ticking and tokenism, lazy stereotyping,  casual diminishing of the things that are important to them, assumptions about their aspirations and values based on where they live, their education level, their accent and their perceived lack of money – these are just some of the things that turn these young people off content supposedly aimed at them. This session looks at whether getting more people from working class backgrounds…

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CMC 2019: Preview – Clicks and Mortar: The New Retail Space

Posted on: Thursday 27 June 2019 7:21pm by Juliet Tzabar

Wednesday 3rd July 2019, 11:10 - 12:10 Showroom Cinema 2 With consumer habits shifting from traditional retail to digital purchasing, and amid ongoing reports of the death of the high street, this session will be looking at the impact that digital disruption has had on the children’s licensing business. Shelf space is increasingly dominated by the big studios, and toy companies are now investing in their own content arms, so the traditional licensing models seem less and less sustainable, particularly for smaller producers who are yet to secure a suite of licensing partners. Yet we know that digital brings with it opportunity, and the demand for licensed product remains strong.  The new players are taking things in-house and exploring the…

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CMC 2019: Preview – Writers Assemble!

Posted on: Sunday 23 June 2019 8:17pm by Darren Jones

Writers Assemble! Wednesday 3rd July 2019, 12:30 - 13:30 Someone with more wisdom than I once said that there are two questions every writer will ask of themselves during their career - “Have I got what it takes?” and “Have I still got what it takes?” For the first time, the Children’s Media Conference is scheduling this session aimed squarely at writers, script editors, show runners and anyone who works (or wants to work) with them. Becoming a writer - and getting paid to do it - is a tough ask. So, what are the ways to break though in an ever-evolving media landscape? And more importantly, once you’ve got that first break, how do you get traction and maintain a…

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CMC 2019: Preview – The Art of Voice and Song

Posted on: Sunday 23 June 2019 7:33pm by Adam Redfern

Thursday 4th July 2019, 11:10 - 12:10 Showroom Cinema 3 When people remember a classic kids’ show that they love, what’s the first thing they often do? Sing the theme tune? Shout out a favourite character’s catchphrase? Getting the music and voice performances right for your audience is a vital part of production– and they can fast become the favourite, most unique ingredients of your show that your viewers love returning to, each and every episode. And in an age when Baby Shark (pictured) can go from meme to commission, it’s even more important to grab your audience’s attention quickly with unforgettable songs and some killer catchphrases from standout characters. So what goes into composing and producing music for Children’s…

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CMC 2019: Preview – Animation Skills Fund: Use it or Lose it!

Posted on: Sunday 23 June 2019 12:48pm by Grace Hebditch

Animation Skills Fund – Use it or Lose it! Thursday 4th July 2019, 14:00 - 15:00 The skills shortage is the biggest issue facing animation studios in the UK. The combination of a booming streaming industry with its insatiable appetite for animated content, the welcome tax reliefs and the world-class reputation of the UK animation industry, means the amount of animation work the studios are taking on are outgrowing the talent-base (without even mentioning the ‘B’ word - and all the issues around mobility of labour!). This could drive studios to set up overseas instead, leading to our domestic industry slowly dissolving way. To mitigate this, the ScreenSkills Animation Skills Council are proud to announce that the Animation Skills Fund…

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CMC 2019: Preview – Stream if You Wanna Go Faster

Posted on: Friday 21 June 2019 2:51pm by Rachel Murrell

Wednesday 3rd July 2019, 11:00 - 12:00 Showroom Cinema 4 So you want to work with Netflix? There’s a reason why Wednesday’s panel on Netflix, Amazon, YouTube, Disney+ and AppleTV doesn’t include commissioners from any of them.  The streamers are cash-rich and data-savvy, but famously discreet. So, instead we asked people who understand how they roll and can say what they think. And we have them. Claire Tavernier is a digital and media strategist who helps media companies design their on-demand strategies. Independent producer Billy Macqueen has two Netflix commissions and a seat at the table when Pact talks policy. Samreen Ghani, CFO of Moonbug, supplies Netflix and goes direct-to-consumer on YouTube too. And Richard Cooper studies what the streamers commission, and what this reveals…

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CMC 2019: Preview – Going Global

Posted on: Thursday 20 June 2019 2:52pm by Jo Redfern

Thursday 4th July 2019, 14:00 - 15:00 Showroom Cinema 4 24th Jan 2019 saw the first International Day of Education - the director-general of UNESCO said: “Firstly, education is a human right, a public good and a public responsibility. Secondly, education is the most powerful force in our hands to ensure significant improvements in health, economic growth and to unlock the potential and innovation we need to build more resilient and sustainable societies,” In Going Global four experts working in education at an international level come together to discuss the macro issues facing content creators, entertainers and educators endeavouring to scale-up in a world in which national sentiments are coming to the fore. Through social media, YouTube etc. there is little doubt that 21st century kids consume entertainment on…

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CMC 2019: Preview – Pushing the Boundaries for Learning

Posted on: Thursday 20 June 2019 2:40pm by Becky Jones

Wednesday 3rd July 2019, 11:00 - 12:00 HUBS The Stage If you are interested in finding new ways to link media and education in the fast-changing world of EdTech, then this session is  for you. With children exposed to prolific volumes of stimulating media, how can we produce learning content that stands out? Join us on a creative journey that explores what’s working best to keep children delighted, engaged and inspired in the school setting.  And take a peep at what’s just over the horizon. Delve into the magical world of the Night Zookeeper, and find out how this interactive literacy tool has been turned into a Sky Kids TV series – where children can create their own stories. Meet the Editor of BBC Bitesize and…

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CMC 2019: Preview – Immersive Journeys in Education

Posted on: Thursday 20 June 2019 2:27pm by Becky Palmer

Thursday 4th July 2019, 09:40 - 10:40 Showroom Cinema 2 The future of learning has arrived! If you’re interested in augmented and virtual reality, teaching in schools, museums and what excites and delights children, then this session is for you. Join us as we uncover how children today learn about bugs, oceans, WW1, Vikings and Egyptians via a series of AR and VR experiences. What’s it like to be able to feel you’re in the trenches or to examine a sarcophagus in Ancient Egypt or to hold a planet in your hand? Even pre-schoolers are catered for, with Storytoys on hand to show us their AR version of Eric Carle’s 'The Very Hungry Caterpillar'. Meet the teams behind these passion-filled projects as we discuss how they are breaking down barriers by bringing tech into…

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CMC 2019: Preview – First Timers Lunch

Posted on: Thursday 20 June 2019 2:36am by Esther Kaufmann

Wednesday 3rd July 2019, 12:30 - 13:30 HUBS Hideout New to CMC? Looking for someone to talk to? This is where you'll find your perfect conference pal! It's the friendliest people in Sheffield coming together and having a blast - promise! I can hand on heart tell you that the speakers are a bunch of the  most lovely CMC veterans offering their advice on making the best of your time during the conference. They're open to chat and share lunch - though you should grab your own packed lunch as we can't do loaves and fishes.. Get cosy, get advice and leave with a full stomach, full brain and full contact list!

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