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June 2022

CMC 2022: Preview – Bringing Books to the Metaverse (or is it the other way round?)

Posted on: Friday 17 June 2022 3:04am by Dashiell Asher

One of several explorations of aspects of the Metaverse at CMC 2022... The Metaverse was famously birthed in a book – specifically, in the text of Neal Stephenson’s novel Snow Crash.  But is the Metaverse destined to be the death of reading?  Or can digital tools ignite a new wave of publishing innovation, connect to physical books, and help solve the growing crisis in literacy? CMC’s discussion panel in Sheffield on 7 July will debate Bringing Books to the Metaverse (or is it the other way round?) and explore how books and Web 3 tools can enrich storytelling, literacy skills and education for young readers. Lens/headset time will soon replace phone and screen time as the parental/child challenge. So how can physical books continue to thrive and play their critical role in every child’s development?  Where does the Metaverse live on the problem/opportunity scale for the future of reading? At a…

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CMC 2022: Preview – Focus On… Focus On

Posted on: Friday 17 June 2022 2:02am by Sarah Baynes

Focus on…is the CMC strand of business content. It features territories and (this year) platforms, and provides insights into sales, deal making, and initiatives and advantages.  Sarah Baynes is the Executive Producer of the strand of 4 videos. We have all been on our own rollercoasters recently and the industry as a whole has been on a tumultuous journey. With Broadcasters and Platforms shifting and changing, and YAC funds evaporating, navigating the new world order to get our work in front of kids is like a Kaleidoscope, colourful, engaging, magical and changing. The big BUT is that while it looks great, how do we do it? Our Focus on sessions are here to give you that glimpse into other worlds, ones…

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CMC 2022: Preview – Understanding Kids in the Metaverse

Posted on: Thursday 16 June 2022 2:44pm

The Understanding Kids strand at CMC replaces and updates our previous "research" sessions, with an in-depth dive into understanding what kids are up to and how they perceive the Metaverse - plus a range of tightly constructed research-based videos packed with insights and information. Some reflect this flagship session and also explore the Metaverse, and some stand alone.  The Understanding Kids strand packs out CMC with the knowledge you need to support your creative and business plans in the children's and youth sectors. Here Pete Robinson, producing the Flagship session, outlines what will be discussed.  The Metaverse is here!  Well it has been for a while, but it is becoming increasingly relevant to children’s media. For those that sigh, and…

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CMC 2022: Preview – Doctors in the House (and a Taxi)

Posted on: Wednesday 15 June 2022 6:33pm by Victoria Coker

New member of the CMC Advisory Committee, Victoria Coker, gets all the best gigs. On this occasion - supervising an interview with the doctor-presenters at the heart of one of Britain's' best loved children's factual series 'Operation Ouch!' No need to be nervous about this doctor’s appointment. Relax, and enjoy this revealing, and hilarious dissection of 'Operation Ouch!' with its three stars, Drs Xand, Chris and Ronx. The multi-award winning BBC Children’s series has been prescribing a healthy dose of entertainment and education for ten years. In the session, the trio reflect on how it all started, the gut-wrenching audition (all will be revealed) and the importance of creating a family feel on set. They give us the lowdown on…

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CMC 2022: Preview – Are You Listening?

Posted on: Wednesday 15 June 2022 4:31pm by Carla Herbertson

Carla Herbertson is passionate about audio - here she tells you why you should be too... I am so pleased to put audio on the map at this year’s CMC, but you may ask why audio matters? First, I can dazzle you with stats: Audio downloads across all genres are up 14% to £151 million. (Publisher Association) There’s been a 20 percent increase in listenership for podcasts in the kids and family category since 2019. (NPR and Edison Research’s 2021 Spoken Word Audio Report) US Children’s and Young Adult audiobook sales have increased, with 61% of parents saying their children listen to audiobooks. This is up from 35% in 2020. (Audio Publishers Association) Lots of different platforms are now capitalising on…

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CMC 2022: Preview – The Young Audiences Content Fund – What Next?

Posted on: Wednesday 15 June 2022 4:03pm by Gregory Boardman

Greg Boardman is producing the CMC Debate around the closure of the Young Audiences Content Fund and how that leaves the industry and the children's audience.   Fifteen years of market failure reduced the funding for UK-originated children’s media to an unprecedented low level.  The Young Audiences Content Fund provided an important lifeline but its untimely end leaves kids' TV with a new funding crisis. The government is looking at what will come after the YAC Fund and campaigners and industry organisations are weighing in with their opinions. If you’ve got a desire to shake things up around funding for kids' TV, a vision for how you would build a YACF 2.0 or if you just want to make sure UK-made kids' content has…

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CMC 2022: Preview – MC Grammar has the Last Word

Posted on: Wednesday 15 June 2022 1:49am by Elaine McElroy

Elaine McElroy is producing much-loved educational rap-artist MC Grammar for CMC's The Last Word - the final moment of every conference. She outlines what you can expect... If you can't decide whether the best thing about CMC is the thought-provoking content, or the inspiration you take away, or just the fun... then this year’s final conference Keynote [w]raps up all three for you in a fantastic personal take on the conference theme What Next from Jacob Mitchell... aka MC Grammar. Inspired by his experience of education as a teenager who couldn't get to grips with traditional teaching styles, Jacob’s message is simple - ‘If a child can’t learn the way we teach, maybe we should teach the way they learn.’…

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CMC 2022: Preview – UK Creativity – Talent Driven and World Beating

Posted on: Tuesday 14 June 2022 12:30pm by Vanessa Chapman

Session Producer Vanessa Chpaman looks at the why's and how's of successful British animation in this session at CMC. UK Creativity – Talent Driven and World Beating  brings some welcome good news and potentially promising opportunities.  So, if you’re engaged in the creative process from development to writing, from design to pre-production - and even if you’re the owner of IP or an animation business - this is the session for you! The inspiration came after witnessing a new wave of companies coming into the market, looking to invest and recruit. Yes, invest! This is despite Brexit and our relative lack of grants in comparison to other major territories. It provoked us to ask why now? And why the UK? The answer came back loud…

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CMC 2022: Preview – Get In, Get On

Posted on: Monday 13 June 2022 5:54pm by Amy Rich

Get In, Get On: free CMC Online Webinar 4pm – 5.30pm Monday 27 June 2022  Do you have a burgeoning desire to write scripts for live action children’s TV? Would you love your animations to be seen on TVs the world over? Do you believe 'Peppa Pig' needs a new voice, and you’re it? Book your ticket – they're free! - for Get In, Get On, a 90-minute online event run by the Children’s Media Conference, then. During the course of this session you’ll hear from a stash of industry insiders desperate to impart their expert knowledge to ensure the next generation of kids’ TV talent is the best in the world. Kids’ Industries Co-Founder and CEO, Gary Pope will…

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CMC 2022: Preview – Teen Titans Assemble – Commissioner Conversations Teen

Posted on: Monday 13 June 2022 4:44pm by Jackie Edwards

Jackie Edwards is co-Executive Producer of the Commissioner Conversations at CMC 2022. Here she outlines the teens commissioners’ session. Alright. It’s not sidekicks to Justice League superheroes, but it’s not far off. We have assembled the Premiere League of commissioners of teen content in the UK for your edification. Join them in the DC (da Crucible) to find out what they’ve been up to in the last couple of years, what they’ve been commissioning, what audiences are hankering for and what their commissioning plans are for the coming year. Karl Warner, Head of Youth and Digital at C4, Evie Buckley, commissioning digitally for young audiences across C4 and beyond, Helen Foulkes from BBC Education and Sioned Geraint at S4C will…

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CMC 2022: Preview – Doing it for the Kids: Commissioner Conversations 6-12

Posted on: Monday 13 June 2022 4:30pm by Jackie Edwards

Jackie Edwards is co-Executive Producer on the Commissioner Conversations at CMC 2022. Here she outlines the 6-12s commissioners' session. The Commissioner Conversations are back. But this year, bigger, better, with (literally) more theatre (have you seen the size of the Crucible?)  and with real live commissioners. Join the UK’s premiere league of kids’ commissioners as they tell you a little bit about their platforms’ taste and tone, discuss ‘What Next?’ for audiences and ‘What Next?’ for their commissioning plans. In the kids line up this year are panellists Paul Mortimer at CITV, Sarah Muller at CBBC, Chris Rose at Nickelodeon/Paramount and Ian France from Sky Kids. The panel is hosted by former Director of BBC Children’s Joe Godwin, who will…

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CMC 2022: Preview – Mario Kart Networking speeds into CMC 2022

Posted on: Thursday 09 June 2022 1:19pm

Not to be outdone by drinks receptions and late-night parties in Sheffield venues, the virtual crowd at CMC 2022 are also planning some social events. Here's one for the enthusiasts, planned for the evening of Wednesday 6th July - Organiser Chris Douch explains....   What do you get when you take a group of writers, producers, comedians and other industry creatives and get them to play Mario Kart? Chaos. Beautiful chaos. You also create a unique networking space, where the discussion moves seamlessly between animation writing tips, book recommendations and offers to hear pitches, to cries of, “WHO SHELLED ME AT THE FINISH LINE?!” The Mario Kart networking group started rather organically. When I saw a tweet from Dom Carter…

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May 2022

CMC 2022: Preview – Creative Masterclass + The Write Stuff

Posted on: Monday 30 May 2022 7:01pm by Rachel Murrell

Rachel Murrell is Exec Producing the Write Stuff strand of content for CMC 2022 . Here she outlines the creative interviews at the heart of the strand. They say that inside every kids’ writer is a hit show dying to get out. But where do you get your ideas? How do you shape them into a pitch that convinces other people to invest? And how do you hold onto the core concept during development? We got in touch with four brilliant writer/creators and asked them to tell us. And you. We invited Holly Phillips, writer/ creator of teen show ‘Get Even’, to give CMC’s Creative Masterclass. She’ll be talking with fellow writer Dan Braham about how she adapted the 'Don’t Get Mad' books…

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CMC 2022: Preview – CMC SkillBuilder – the Optimal Pitch

Posted on: Wednesday 25 May 2022 2:47am by Amy Rich

CMC SkillBuilder - the Optimal Pitch 28 June 2022 4-5.30pm BST Online £50 +VAT Places are limited - Register Now Top tips and honest fails are all shared in this essential event. So come and join us as we all go on a journey to find out what makes the magic work when pitching an amazing idea!  - Ian France, Commissioning Editor, Sky Kids Forget schlepping down to London, or trying to navigate the tram route to Media City in Salford, because with SkillBuilder, we’ve rounded up all the relevant folk and asked them to stay put from 4pm – 5.30pm on Tuesday 28th June 2022 for this exciting online-only event. Yes, that’s right, if it was the ‘90s, they’d be missing…

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CMC 2022: Preview – Commissioner Conversations 2022

Posted on: Wednesday 25 May 2022 1:56am by Tiernan Douieb

You don’t really need me to explain the Commissioner Conversations panels at CMC do you? They're clearly the only reason you’re attending, right? Well, that and the karaoke night obvs, because nothing will help your kids' media pitch quite like showing everyone you only know the chorus of ‘Islands in the Stream’ yet will keep trying anyway. These panels though are a must, as they’ll have the absolute top bods of the children’s broadcasting world telling you exactly what they’re looking for, for their platform, so you can immediately go create it. Then become the next Walt Disney or, er, Susan Netflix. That is the kind of insight you can only get by going to CMC. Or by hacking into the…

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July 2021

CMC 2021: Report – The Last Word

Posted on: Saturday 10 July 2021 2:49pm by Lorna Partington Walsh

Takeaways Adults shouldn’t assume young people will trust them; many young people have been let down by adults who must work to regain trust. Adults must take a genuine interest in young people and not just pay lip service because it’s part of their job. Young people must be consultants in whatever adults produce for them for it to have authenticity and value. Adults must put themselves into positions where they must trust young people. Only by showing trust can we get the best from young people. Sue Nott thanked the delegates, supporters and sponsors of the CMC and summed up a theme that emerged during the conference as trusting young people and enabling them to make a difference. She…

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CMC 2021: Report – Commissioner Conversations Channels

Posted on: Friday 09 July 2021 11:26pm by Cate Zerega

Takeaways The priority for both brands is being where kids are.  Projects that have local content with global legs are a fit across platforms.  Exciting pitches have diversity baked into the idea and the team and helps brands reach and reflect all children and voices. Zia Bales is open for pitching year round. The pandemic caused WarnerMedia to add virtual and email pitching to supplement the in-person process. The pre-buy process depends on the needs of the series and the slot available. They try to begin collaboration early in the project’s development process and secure a broad scope of rights. WarnerMedia is a good fit for projects that fill local needs and have global intentions. Zia would like to continue…

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CMC 2021: Report – Write On

Posted on: Friday 09 July 2021 7:01pm by Simon Bor

Takeaways ● Everyone in the writers’ room has permission to talk nonsense and say things that aren’t going to be broadcast. ● Nobody really knows what a show is until halfway through the first series. ● In the writers’ room, you need detonators who also bring solutions. ● If you are a wallflower, make sure you’re the first to speak. Host Julian Scott asked us to guess which of the panellists had chased Gordon Brown down the street dressed as Mr Spock, stood in for Rowan Atkinson, given Ralph Fiennes elocution lessons or got a KGB officer drunk, all to be revealed at the end of the session. Julian started by asking the panel how you make writers welcome in the writer’s room. ‘Wine and…

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CMC 2021: Report – Put Your Money Where Your Mouth Is

Posted on: Thursday 08 July 2021 11:33pm by Cate Zerega

Takeaways The platform landscape is impacting show development and creating exciting opportunities for experimentation and out-of-the-box thinking.  This is a great time for projects championing diversity on screens and behind the scenes.  It’s a great moment for projects about mindfulness. The dragons heard diverse and vibrant five minute pitches from Jemma Gross of Fly High Stories, Author Chitra Soundar, Kath Shackleton of Fettle, and game designer Irwin Fustec.  Jemma Gross pitched ‘Poppy & Mo’, a show for ages 4-7 that mixes animation and live action to explore mental health and feelings in eleven minute episodes. Fly High Stories used emergency funding during the pandemic to transition their live events into an animated show and discovered their love for animation. The…

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CMC 2021: Report – Commissioner Conversations VOD

Posted on: Thursday 08 July 2021 11:21pm by Simon Bor

Takeaways: Sky Kids looks for content that complements rather than competes with their partner broadcasters. Kidoodle should be regarded as a new revenue stream. The UK is now a top-3 provider to Netflix, and in the past year, the platform spent a billion on UK production across the board. Children should learn that it’s okay not to be okay, sometimes. Two recurring themes cropped up in Tiernan Douieb’s discussion with VOD commissioners.  The first was the importance of their educational content during the pandemic, the second that their commissioned content often complements the global brands offered by some of their partners. Lucy Murphy, Director of Kids’ Content at Sky, said that everything changed as the pandemic hit, but they still managed to get an…

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CMC 2021: Report – The CMC Debate

Posted on: Thursday 08 July 2021 9:42pm by Lorna Partington Walsh

Takeaways Regulation is coming! CMC delegates should play a part in the debate and be open to all ideas at this stage, however controversial. The definition of PSM must evolve to be fit for purpose in the new algorithmic viewing environment. Kids must be included in the conversation about the future of PSM and be involved in commissioning. PSM must figure out its place in the ‘metaverse’ and consider ‘context’ alongside ‘content’. Moderator Pat Younge began by promoting the launch today of the Children’s Media Foundation report ‘Our Children’s Future: Does Public Service Media Matter?’ (also available to download in the CMC Delegate Bag). He then introduced one of the contributors to the report, Lord Vaizey. Ed Vaizey offered a…

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CMC 2021: Report – Commissioner Conversations BBC

Posted on: Thursday 08 July 2021 6:51pm by Cate Zerega

Takeaways BBC Children’s has moved to an open-door pitch policy, and ideas can be pitched when ready, no need to wait on the calendar.  The team welcomes ideas rooted in British culture that reflect the variety of lives of kids growing up in the UK today. New and platform-agnostic voices/projects are welcome. Patricia Hidalgo and her team announced the Ignite initiative during this session. Ignite seeks to fund animation from both established and new voices with ideas rooted in British culture and relevant to British children growing up today. Sarah said she was eager to get started leveling the playing field with real funding for British animation from different voices.  Patricia stated that the biggest change during her tenure at…

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CMC 2021: Report – Creative Keynote: Dani Harmer and Jacqueline Wilson

Posted on: Thursday 08 July 2021 12:42am by Simon Bor

Takeaways ● Tracy Beaker is back, all grown up and bringing up her own daughter. ● Dani Harmer: ‘Unless you’re in a soap, you don’t normally get this kind of role.’ ● Mobile phones have ruined so much for writers! ● Children love naughtiness and recognise that Tracy has learnt to be tough and stick up for herself, but underneath she just wants her mum. ● Jacqueline Wilson: ‘I’m in the mind of a child; I see things from a child’s point of view.’ Sue  Nott, CMC Advisory Chair, introduced this keynote session as the first in-person CMC panel since lockdown; live from a studio, complete with extra-long socially distanced sofas! Rhianna Dhillon started by reminding ‘Tracy Beaker’ author Jacqueline Wilson, and Tracy Beaker…

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CMC 2021: Report- Animation Assemble: Talent and Toons

Posted on: Thursday 08 July 2021 12:31am by Lorna Partington Walsh

Takeaways  Animation remains the cornerstone of kids’ commissioning and, if anything, growing in importance. Commissioners are looking for local stories that represent children’s lives but have global appeal. Diversity off-screen is a priority and projects should address new talent development, especially of writers/showrunners/directors who are women or from underrepresented backgrounds. Producers/creators are encouraged to come forward with strong, character-driven ideas that the commissioner can help shape into a fully developed show. Beth Parker introduced the panellists and the theme of the session: working together to create quality content for kids. She began by asking the contributors to explain why animation is important to their company. ViacomCBS: Animation is a cornerstone for Nickelodeon worldwide. Their animated shows present the world from…

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CMC 2021: Report – The Key To… Konnie Huq

Posted on: Wednesday 07 July 2021 2:41am by Cate Zerega

Takeaways If people can get the kids right then the future is bright.  You have to see it to be it, so inclusivity is an important norm to continue pursuing. Your little me, when joined with the other little me’s, can spread the opportunity and responsibility for climate sustainability and action. Konnie Huq’s key philosophy is: ‘If people can get the kids right, then the future is bright.’ Huq, in conversation with Newsround presenter Ricky Boleto, said that there was little emphasis on BAME representation in programming when she became the first Asian presenter on 'Blue Peter'. However,  children’s TV has always led the way in her experience.  She had to navigate tokenism as a path to inclusivity becoming the…

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CMC 2021: Report – Commissioner Conversation PSB and YACF

Posted on: Wednesday 07 July 2021 1:58am by Lorna Partington Walsh

Takeaways All PSB broadcasters are commissioning content after the disrupted year of Covid. Channels are looking to on-demand to help broaden opportunities for youth content. YACF has helped all commercial PSB channels widen their commissioning remit, serve new audiences, and work with new creators. Live-action content is broadly favoured by the commissioners because it can better represent the UK’s diversity of young people. Chris Jarvis introduced the contributors: Louise Bucknole (for Channel 5’s Milkshake!), Jackie Edwards (YACF), Sioned Wyn Roberts (S4C), and Paul Mortimer (ITV).   YACF Jackie presented the successes of the fund, now in its second year, and praised the level of industry engagement. She announced that a full evaluation report will be presented to DCMS in the autumn and…

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CMC 2021: Report – Opening Keynote

Posted on: Wednesday 07 July 2021 1:14am by Lorna Partington Walsh

Takeaways Art and creativity gives every young person, irrespective of background, the potential to express themselves and find their place in the world. If teachers, parents, and professionals do not include young people in the conversation and key decisions, we are failing them. Young people need role models in the arts if they are given the best chance to reach their creative potential. Media for young people are indispensable to parents, teachers and the young audience itself to ensure the young people can learn and develop. Artists and creatives can engage with Andria’s Artists in Residence programme via the website: www.artistsinresidence.org.uk Sue Nott officially launched CMC 2021 and introduced Global Teacher Award winner Andria Zafirakou, who presented an inspirational keynote…

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CMC 2021: Report – Question Time

Posted on: Wednesday 07 July 2021 1:05am by Cate Zerega

Takeaways There is still long-term value in investment in original content. The path forward in regulating cyberspace might be to protect the positive features of children creating content for themselves while designing protections and transparent processes for the young audience. If we want younger people to engage with the PSBs, we have to give them relevant content (which is an economic challenge). Host, Leah Boleto began by getting the panel’s take on the recent press stories about possible reduction of UK content in the EU. John McVay clarified that because the agreements around content wee Euopean rather than EU affairs there was no immediate threat to UK exports, as there was little the EU could do in the short term. …

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CMC 2021: Preview – Perspective On… Escapism or Empowerment? Children’s Media’s Role in Motivating Action

Posted on: Monday 05 July 2021 3:27pm by Mary-Jane Attafuah

 Mary-Jane Attafuah from Tifi has produced a video for the Perspective On... strand at CMC 2021. It asks "to what extent should kids' media promote and encourage activism in the young audience?" 2020 left us with a sharpened awareness of our impact on the planet and each other. What this means for children and the future they’ll inhabit is unclear, but as the leaders of the future - today’s children will inherit the consequences of the environmental and social issues we have created. It seems children are already engaging with these issues. The Insights Family survey more than half a million children and parents every year to understand their attitudes and behaviour, and found that far from being passive observers, kids…

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CMC 2021: Preview – Inclusivity Now – Inclusion & Creativity: The Manga Connection

Posted on: Monday 05 July 2021 2:20pm by Nigel Twumasi

Nigel Twumasi presents the video in the CMC 2021 Inclusivity Now strand which considers the power of Manga to advance diversity and inclusion. Manga is a medium that is so often misunderstood, even as it fills the shelves of enthusiastic readers across the country. The Japanese form of comic storytelling is frequently seen through the narrow lens of a stereotype, leading content producers to miss the great potential it has to speak to a new generation eager to consume content that relates to them.  In our video, Inclusion & Creativity: The Manga Connection, we examine the medium and learn why manga strikes such a chord. Our contributors will highlight how it can act as a bridge for inclusion in children's…

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