Blogs in "CMC 2021 Reports"

July 2021

CMC 2021: Report – The Last Word

Posted on: Saturday 10 July 2021 2:49pm by Lorna Partington Walsh

Takeaways Adults shouldn’t assume young people will trust them; many young people have been let down by adults who must work to regain trust. Adults must take a genuine interest in young people and not just pay lip service because it’s part of their job. Young people must be consultants in whatever adults produce for them for it to have authenticity and value. Adults must put themselves into positions where they must trust young people. Only by showing trust can we get the best from young people. Sue Nott thanked the delegates, supporters and sponsors of the CMC and summed up a theme that emerged during the conference as trusting young people and enabling them to make a difference. She…

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CMC 2021: Report – Commissioner Conversations Channels

Posted on: Friday 09 July 2021 11:26pm by Cate Zerega

Takeaways The priority for both brands is being where kids are.  Projects that have local content with global legs are a fit across platforms.  Exciting pitches have diversity baked into the idea and the team and helps brands reach and reflect all children and voices. Zia Bales is open for pitching year round. The pandemic caused WarnerMedia to add virtual and email pitching to supplement the in-person process. The pre-buy process depends on the needs of the series and the slot available. They try to begin collaboration early in the project’s development process and secure a broad scope of rights. WarnerMedia is a good fit for projects that fill local needs and have global intentions. Zia would like to continue…

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CMC 2021: Report – Write On

Posted on: Friday 09 July 2021 7:01pm by Simon Bor

Takeaways ● Everyone in the writers’ room has permission to talk nonsense and say things that aren’t going to be broadcast. ● Nobody really knows what a show is until halfway through the first series. ● In the writers’ room, you need detonators who also bring solutions. ● If you are a wallflower, make sure you’re the first to speak. Host Julian Scott asked us to guess which of the panellists had chased Gordon Brown down the street dressed as Mr Spock, stood in for Rowan Atkinson, given Ralph Fiennes elocution lessons or got a KGB officer drunk, all to be revealed at the end of the session. Julian started by asking the panel how you make writers welcome in the writer’s room. ‘Wine and…

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CMC 2021: Report – Put Your Money Where Your Mouth Is

Posted on: Thursday 08 July 2021 11:33pm by Cate Zerega

Takeaways The platform landscape is impacting show development and creating exciting opportunities for experimentation and out-of-the-box thinking.  This is a great time for projects championing diversity on screens and behind the scenes.  It’s a great moment for projects about mindfulness. The dragons heard diverse and vibrant five minute pitches from Jemma Gross of Fly High Stories, Author Chitra Soundar, Kath Shackleton of Fettle, and game designer Irwin Fustec.  Jemma Gross pitched ‘Poppy & Mo’, a show for ages 4-7 that mixes animation and live action to explore mental health and feelings in eleven minute episodes. Fly High Stories used emergency funding during the pandemic to transition their live events into an animated show and discovered their love for animation. The…

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CMC 2021: Report – Commissioner Conversations VOD

Posted on: Thursday 08 July 2021 11:21pm by Simon Bor

Takeaways: Sky Kids looks for content that complements rather than competes with their partner broadcasters. Kidoodle should be regarded as a new revenue stream. The UK is now a top-3 provider to Netflix, and in the past year, the platform spent a billion on UK production across the board. Children should learn that it’s okay not to be okay, sometimes. Two recurring themes cropped up in Tiernan Douieb’s discussion with VOD commissioners.  The first was the importance of their educational content during the pandemic, the second that their commissioned content often complements the global brands offered by some of their partners. Lucy Murphy, Director of Kids’ Content at Sky, said that everything changed as the pandemic hit, but they still managed to get an…

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CMC 2021: Report – The CMC Debate

Posted on: Thursday 08 July 2021 9:42pm by Lorna Partington Walsh

Takeaways Regulation is coming! CMC delegates should play a part in the debate and be open to all ideas at this stage, however controversial. The definition of PSM must evolve to be fit for purpose in the new algorithmic viewing environment. Kids must be included in the conversation about the future of PSM and be involved in commissioning. PSM must figure out its place in the ‘metaverse’ and consider ‘context’ alongside ‘content’. Moderator Pat Younge began by promoting the launch today of the Children’s Media Foundation report ‘Our Children’s Future: Does Public Service Media Matter?’ (also available to download in the CMC Delegate Bag). He then introduced one of the contributors to the report, Lord Vaizey. Ed Vaizey offered a…

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CMC 2021: Report – Commissioner Conversations BBC

Posted on: Thursday 08 July 2021 6:51pm by Cate Zerega

Takeaways BBC Children’s has moved to an open-door pitch policy, and ideas can be pitched when ready, no need to wait on the calendar.  The team welcomes ideas rooted in British culture that reflect the variety of lives of kids growing up in the UK today. New and platform-agnostic voices/projects are welcome. Patricia Hidalgo and her team announced the Ignite initiative during this session. Ignite seeks to fund animation from both established and new voices with ideas rooted in British culture and relevant to British children growing up today. Sarah said she was eager to get started leveling the playing field with real funding for British animation from different voices.  Patricia stated that the biggest change during her tenure at…

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CMC 2021: Report – Creative Keynote: Dani Harmer and Jacqueline Wilson

Posted on: Thursday 08 July 2021 12:42am by Simon Bor

Takeaways ● Tracy Beaker is back, all grown up and bringing up her own daughter. ● Dani Harmer: ‘Unless you’re in a soap, you don’t normally get this kind of role.’ ● Mobile phones have ruined so much for writers! ● Children love naughtiness and recognise that Tracy has learnt to be tough and stick up for herself, but underneath she just wants her mum. ● Jacqueline Wilson: ‘I’m in the mind of a child; I see things from a child’s point of view.’ Sue  Nott, CMC Advisory Chair, introduced this keynote session as the first in-person CMC panel since lockdown; live from a studio, complete with extra-long socially distanced sofas! Rhianna Dhillon started by reminding ‘Tracy Beaker’ author Jacqueline Wilson, and Tracy Beaker…

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CMC 2021: Report- Animation Assemble: Talent and Toons

Posted on: Thursday 08 July 2021 12:31am by Lorna Partington Walsh

Takeaways  Animation remains the cornerstone of kids’ commissioning and, if anything, growing in importance. Commissioners are looking for local stories that represent children’s lives but have global appeal. Diversity off-screen is a priority and projects should address new talent development, especially of writers/showrunners/directors who are women or from underrepresented backgrounds. Producers/creators are encouraged to come forward with strong, character-driven ideas that the commissioner can help shape into a fully developed show. Beth Parker introduced the panellists and the theme of the session: working together to create quality content for kids. She began by asking the contributors to explain why animation is important to their company. ViacomCBS: Animation is a cornerstone for Nickelodeon worldwide. Their animated shows present the world from…

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CMC 2021: Report – The Key To… Konnie Huq

Posted on: Wednesday 07 July 2021 2:41am by Cate Zerega

Takeaways If people can get the kids right then the future is bright.  You have to see it to be it, so inclusivity is an important norm to continue pursuing. Your little me, when joined with the other little me’s, can spread the opportunity and responsibility for climate sustainability and action. Konnie Huq’s key philosophy is: ‘If people can get the kids right, then the future is bright.’ Huq, in conversation with Newsround presenter Ricky Boleto, said that there was little emphasis on BAME representation in programming when she became the first Asian presenter on 'Blue Peter'. However,  children’s TV has always led the way in her experience.  She had to navigate tokenism as a path to inclusivity becoming the…

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CMC 2021: Report – Commissioner Conversation PSB and YACF

Posted on: Wednesday 07 July 2021 1:58am by Lorna Partington Walsh

Takeaways All PSB broadcasters are commissioning content after the disrupted year of Covid. Channels are looking to on-demand to help broaden opportunities for youth content. YACF has helped all commercial PSB channels widen their commissioning remit, serve new audiences, and work with new creators. Live-action content is broadly favoured by the commissioners because it can better represent the UK’s diversity of young people. Chris Jarvis introduced the contributors: Louise Bucknole (for Channel 5’s Milkshake!), Jackie Edwards (YACF), Sioned Wyn Roberts (S4C), and Paul Mortimer (ITV).   YACF Jackie presented the successes of the fund, now in its second year, and praised the level of industry engagement. She announced that a full evaluation report will be presented to DCMS in the autumn and…

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CMC 2021: Report – Opening Keynote

Posted on: Wednesday 07 July 2021 1:14am by Lorna Partington Walsh

Takeaways Art and creativity gives every young person, irrespective of background, the potential to express themselves and find their place in the world. If teachers, parents, and professionals do not include young people in the conversation and key decisions, we are failing them. Young people need role models in the arts if they are given the best chance to reach their creative potential. Media for young people are indispensable to parents, teachers and the young audience itself to ensure the young people can learn and develop. Artists and creatives can engage with Andria’s Artists in Residence programme via the website: www.artistsinresidence.org.uk Sue Nott officially launched CMC 2021 and introduced Global Teacher Award winner Andria Zafirakou, who presented an inspirational keynote…

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CMC 2021: Report – Question Time

Posted on: Wednesday 07 July 2021 1:05am by Cate Zerega

Takeaways There is still long-term value in investment in original content. The path forward in regulating cyberspace might be to protect the positive features of children creating content for themselves while designing protections and transparent processes for the young audience. If we want younger people to engage with the PSBs, we have to give them relevant content (which is an economic challenge). Host, Leah Boleto began by getting the panel’s take on the recent press stories about possible reduction of UK content in the EU. John McVay clarified that because the agreements around content wee Euopean rather than EU affairs there was no immediate threat to UK exports, as there was little the EU could do in the short term. …

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