Blogs in "CMC 2018 Blog"

July 2018

CMC 2018: Report – CMC SkillBuilder: Building a Bible

Posted on: Tuesday 03 July 2018 11:24pm by Cate Zerega

Takeaway: ·     The best bibles don’t tease the broadcaster, they show that you can do the job. ·     Collaboration is about finding people who understand your style. ·     The most effective pitchers are magicians - they have passion, they have vision for the pipeline and most importantly they are adaptable. Detail: Alison Norrington, CEO of Story Central, kicked off the session on Building a Bible with a challenge to all workshop attendees. Think of your audience in terms of the literary archetype rather than the industry standard metric of age. Who is the hero? The trickster? The wise person in and viewing your story? Whilst the wise person stereotypically sports a beard like Gandalf, they might also be a six year old boy…

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CMC 2018: Preview: It’s Alive!

Posted on: Tuesday 03 July 2018 3:31pm by Lucy Gill

Wednesday 4th July 2018, 11:00 - 12:00 HUBS Common Room Artificial Intelligence – has it hit your radar yet? If not, it really should have! The opportunities are endless, exciting and inspiring. It’s definitely time to engage. I have to admit that until recently I’d really given Artificial Intelligence (AI) very little thought beyond the world of Sci-Fi movies. However, I don’t know about you, but in the last few months it just keeps cropping up, whether it was Alexa becoming increasingly commonplace or news of auto-generated inappropriate kids YouTube videos. It wasn’t just in techy spheres either, even my totally non-techy husband mentioned it which really did shock me into paying more attention. So, I took the only sensible…

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CMC 2018: Preview: Podcasts – The New Big Thing

Posted on: Tuesday 03 July 2018 3:26pm by Kate Ockenden

Thursday 05 July 2018 2:00pm-3:00pm HUBS The Stage Do you listen to podcasts? If so, you are definitely not alone. Podcasts are perfectly packaged parcels of audio covering a range of subjects and genres, that you can listen to whenever you like and wherever you like. They can be consumed wherever you go - a world of on-demand audio that many of us are falling in love with.  The upward trend for podcast listening is now being passed to our children, who are happily absorbing podcasts on car journeys, as part of daily school life, or sitting at the kitchen table doodling on scrap paper whilst the other half of their brain is engaged in a gripping sonic tale.  Podcasts are…

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CMC 2018: Preview: Is the internet really broken?

Posted on: Tuesday 03 July 2018 2:44pm by Nick Crossland

Wednesday 4th July 2018, 14:10 - 15:10 Showroom Cinema 2 Last year James Brindle wrote an article “Something is wrong on the internet", pointing out some uncomfortable examples of online algorithms going awry. The part that gained most attention highlighted the disturbing trend of thousands of YouTube videos containing favourite kids characters in inappropriate, disturbing and dangerous situations. Parents, producers and the tabloid press were understandably up-in-arms about how this could have happened. But was this a one-off error; an out-of-control algorithm; or was it symbolic of something more fundamental being amiss not on the YouTube platform, but with the internet as a whole? The commercial realities and sheer scale of the modern internet mean that human oversight of every…

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CMC 2018: CMC and Gender Diversity

Posted on: Monday 02 July 2018 6:02pm by Olivia Dickinson

Olivia Dickinson on CMC and Gender Diversity I’ve been involved with the CMC for over five years and this year I’m exec producing two panels: Learning – What’s Happening?and Learning What’s Next?  One of my key concerns is the visible representation of women and women’s voices in the learning and kids’ content industry in general and at the CMC itself. This year the CMC is nearly there with a balance of men and women: of the Changemakers 7 are women, 5 are men; there are 22 women moderators and 26 men; there are 106 women speakers and 118 men. But: gender equality is not just for Christmas. We need to be thinking about how we ensure that in ongoing years…

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June 2018

CMC 2018: Preview: What A Relief!

Posted on: Friday 29 June 2018 5:16pm by Chris Halliday

Creative Industry Tax Reliefs, have you heard of them? If not, you should’ve! The tax reliefs are easy and accessible, as well as being available to any size of project. The tax reliefs have been a welcome and successful incentive to bolster the children’s creative sector, helping to make the UK competitive in an international market and an attractive place to do business. As funding remains a tough battle to get hold of within the creative industries, the UK’s tax reliefs are a key source of finance to put into your programme’s budget. In this panel session on Wednesday 4 July (14:00 - 15:00) in the HUBS Common Room, we'll be joined by seasoned producers sharing their knowledge on using the tax reliefs for…

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CMC 2018: Preview: The F Word

Posted on: Friday 29 June 2018 4:41pm by Ed Moline

Failure: The Secret Ingredient Of Success, 2:10 Thursday 5 July - Showroom Cinema 3 Netflix was once struggling so much that a buy-out by Blockbuster seemed like the best option. Now it is reported to be worth more than Disney. Love Island was axed in 2006, 9 years later it came back to be one of the biggest shows in British broadcasting. And in 2013, Meghan Markle was losing at love having just divorced. It’s safe to say she’s bounced back on that front. Often failure is the prelude to a bigger success and yet instead of embracing it as part of the process on the path to achievement, we are conditioned to fear and loath failure. In 2018 during the…

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CMC 2018: Preview: The Making of ‘Gudrun: The Viking Princess’

Posted on: Friday 29 June 2018 2:24pm by Mick Cooke

Mick Cooke from Children's Media Network Scotland explains their choice of creative case study for CMC 2018 Q: How do you turn hundreds of hours of natural history footage into an award winning preschool series? A: Well you could start by adding a nine year old princess and 25 vikings… Such was the ingenious tactic employed by Maramedia when creating Gudrun: The Viking Princess for CBeebies. Gudrun…is Maramedia’s first foray into children’s media. The company are better known for producing natural history programmes featuring the talents of David Attenborough and Ewan McGregor. This transition to kids’ media was made easier by bringing in Simon Parsons, who was Head of Childrens’ at BBC Scotland for six years. After that he went on to…

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May 2018

CMC 2017: What has the CMC ever done for me? From BA to Ball Pit

Posted on: Tuesday 15 May 2018 3:24pm by Bethan Cook

Bethan Cook was a volunteer at CMC 2017, who won the Disney competition to visit for a day. During the summer of 2017, my second year working towards a BA (Hons) Journalism, Media and Cultural Studies at Cardiff University was coming to a close. Only one year to go before it’s all over! As I was soaking up the sun and enjoying my last summer of freedom, it suddenly dawned on me…what do I want to go in to after I graduate? I’d had plenty of work experience, but the career opportunities when studying journalism is so vast - do I want to work in marketing or television? Social media or web? Communications or film? The opportunities were endless, however…

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