Preview – Learning: Innovations in Literacy

Posted on: Wednesday 22 June 2022 5:57pm by Emma Boucher

The Learning Strand at CMC brings together the mainstream children’s media industry and those professionals engaged in creating and distributing content directly focused on learning outcomes.  Emma Boucher, producer of the CMC video  Perspective on Learning: Innovations in Literacy outlines the plan behind her view for CMC’s Learning Strand.

Literacy is key to children enjoying and absorbing creative content. This video brings together some exciting and innovative approaches to tackle the literacy deficit, asking  What Next for children’s literacy.

Children’s reading achievement has been hit hard by the pandemic with the impact seen across age groups, and younger children in particular the most affected. Our contributors, and their innovative projects to tackle the literacy deficit, span three mediums – television, games, and theatre.

Peter Higgin, Artistic Director and joint CEO of Punchdrunk Enrichment, gives us a special look inside their flagship literacy project, the Lost Lending Library – a real-life, immersive storybook adventure they take into primary schools to encourage a love of books, reading and libraries. The project aims to develop literacy skills by introducing children to the world of storytelling, giving them the tools to become storytellers themselves.

From the world of games, Antonio Gould, executive director at Teach Your Monster and Dr Angela Colvert, Senior Lecturer in Education at the University of Roehampton, discuss their fun-filled learning games, Teach Your Monster to Read and Teach Your Monster Reading for Fun. Their innovative products are trusted by teachers and parents and aim to engage even the most reluctant readers.

Henry Warren, co-founder of Turn On The Subtitles, shares insights into how the simple act of turning on the subtitles while children are watching TV can have a huge impact on their literacy and their future prospects. The campaign is focused on convincing broadcasters and streamers to turn on subtitles in children’s programming by default so every child benefits.

Across the three innovative projects spanning TV, immersive theatre and games, there is much hope for children’s literacy in a post-lockdown world.

Blog CMC 2022 Previews

Emma Boucher

About the author

Emma Boucher

Freelance, Head Writer / Script Writer

Emma is a writer for live action and animated children’s TV with over 100 broadcast credits. Most recently she was Head Writer on series 3 of 'Messy Goes to Okido'. She has developed projects with Blue Zoo, Cloth Cat and others. She developed 'My Petsaurus' from Bumpybox’s initial concept to… Read more