Preview: Research

Posted on: Monday 06 July 2020 6:56pm by Vickie O'Malley

Vickie O’Malley (MD, Rockpool Licensing) has Executive Produced the CMC Research strand for several years…

Pearls of wisdom from CMC research sessions have been invaluable to me and to Rockpool. The first half of my career was in the retail and toy industries where data, research and consumer insight are plentiful as can be. As much as I love my licensing life, I’m afraid the same cannot be said for consumer products! CMC research sessions provide intel and highlight opportunities and trends that have made a real difference to my business and the service I provide to my clients. For businesses large and small, access to quality research ‘for free’ is just one of the amazing things that comes with being a CMC delegate.

8 Research sessions on video in the CMC 2020 Online video-on-demand listings



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Vickie O’Malley

About the author

Vickie O'Malley

Rockpool Licensing, MD

Vickie is a well-known and respected figure in the licensing industry. Vickie started Rockpool Licensing in 2014 and has managed some of the most successful consumer products programmes in Entertainment, Sport and Brands. Rockpool proudly represents Super Wings, from Alpha Group, The Baby Club from Three Arrows, Becca’s Bunch from… Read more