Manimation 2019 – Global Opps.

Posted on: Thursday 14 November 2019 2:01am by Helen Dugdale

The realities and benefits of working with co-producers:

Top Takeaways

  • Look out for people who are on the same wavelength. Make it a real partnership.
  • Have the conversations at the start of the co-pro.
  • The difference in time zones is interesting . You can easily lose a day on the animation schedule.
  • Don’t have money changing countries as if the exchange rate shifts  your budget will rise.

Speakers:

Tamsin Lyons (Ink and Light)

  • We’re a small company and it can be lonely. With an international co-pro, you have partners to share the highs and lows and creative decisions. Our partners in Ireland and Finland are supportive and are great broadcasters. They have made it more fun.
  • Look out for people who are on the same wavelength. Make it a real partnership. The country might be great but it’s really about the partner. Make sure you find someone with complementary skills.
  • ‘Ollie’ is the show we’re working on at the moment – working with a larger company means we can benefit from their experience. It takes longer to develop your own content. With co-pro you can get to the fun bit faster.
  • ‘Ollie’ is for 2-4-year-olds. It has no dialogue and is with RTE Junior
  • Finally got money in early 2019.  Irish, Belgian, Norwegian co-pro. Airing on December 1st, 2019.

Tony Reed (BBC Children’s)

  • Co-producing 2-D animation ‘Love Monster’ based on books by Rachel Bright. This is a 3 way co-pro with BBC, UYoung (China) and a Canadian producer – interesting journey working with the different cultures and time zones.
  • Our Chinese partners loved the show. We had to keep it simple – hence 3 animation companies.
  • There are lots of changes with the Chinese government as to how they allow co-production working with the West, so you need to be aware of the thinking.
  • We all followed the same creative path and started working on the show together from an early point in development.
  • The difference in time zones is interesting you can easily lose a day on the animation schedule. You always seem to need more time.

Genevieve Dexter (Serious Lunch)

  • Try and keep the money in the same countries. Don’t have money changing countries as if the exchange rate shifts, your budget could rise.
  • ‘Okido’ UK is a good case study. It had a wide mix of investors which really worked.
  • Try and retain the power seat.  If you know the overseas broadcaster start the conversation and you will retain the power. Try and do the leg work – by visiting the studios in the co-pro. This takes time. You need access to the broadcasters and to get to know the production team.
  • Have the conversations at the start – we had a problem with production software because it wasn’t compatible.
  • Money in Belgium is incredible. There’s a 40% tax break. And you don’t need a Belgian broadcaster!

Manimation Blog

Helen Dugdale

About the author

Helen Dugdale

Scribble, Writer/PR Consultant

Helen is founder of Scribble - the little, but mighty PR and writing agency based in Altrincham. She has over 18 years experience writing for and promoting events and brands aimed at children and families. Helen has written and created content for children’s books, educational resources, TV and radio and… Read more