As Cloth Cat Animation has grown over the last 7 years, the CMC has been not only been an essential part of the calendar but also our route to visiting conferences all over the world. We’ve had so much support from everyone involved and there is a real sense of family at all the events.
Visiting CMC Sheffield is always a pleasure because it’s a more relaxed event, with insightful panels and conversations over coffee and sandwiches. The keynotes are a highlight and they manage to be at the forefront of discussions on the future of the industry. Keeping on top of all the new platforms, emerging markets and expectations of the audience is the most challenging aspect of building an animation studio. You have to know that your ideas are going to fit the future needs of broadcasters and children across the globe. Having access to commissioners and producers at a focused event is invaluable and it gave us the confidence to begin pitching to platforms in other countries.
Which is where we come to the most valuable aspect of CMC – the delegations it organises to various conferences elsewhere in the world, in particular Kidscreen in Miami and CICAF in Hangzhou, China. It’s clear that preschool animation is seen internationally as a strength of the UK industry, so having an organised UK delegation means there is a solid presence and a focus for anyone looking to engage with us. Our most recent success, ‘Luo Bao Bei’ for Chinese-based producer Magic Mall, came to us as a result of our presence at Kidscreen with CMC, and we’re now producing series 2 for the international market.
We’ll continue to support CMC next year and we’re looking forward to the new opportunities that the conference will bring. Despite all the turmoil in the world, it’s clear that the need for quality children’s entertainment has not diminished and it’s more important than ever that we all strive to be the best. For this generation, and the next.