Report – Unconscious Bias

Posted on: Thursday 04 July 2019 3:12pm by Cate Zerega

Increase your awareness of your bias… One way to do so is to take an implicit association test. Practise good self-care so that you can free up brain space to better challenge your implicit bias. We can help change a child’s brain structure by what we show them.


  • Only 1% of children’s books feature a BAME character.
  • Despite being in starring roles, animated female Disney characters  have less dialogue than males.
  • Why do we like cats over rats when both are furry animals with pointy ears?


The HUBS Hideout filled with delegates for Luise Usiskin‘s talk on unconscious bias. Luise started with how humans learn to categorise. She shared the story of when her daughter was small and loved to see cats everywhere so she had to learn the difference between a furry animal with four legs and pointy ears that is a cat and a furry animal with four legs and pointy ears that is a rat. As categories develop, we unconsciously assign positive and negative value to them. Unconscious biases are slippery to grasp because they are pervasive, automatic and rapid, often in our personal bias blind spot, we do not have to believe a stereotype for it to affect us.

Luise presented some startling research on unconscious bias at work in children’s media. Only one percent of children’s books featured a BAME main character when over thirty two percent of schoolchildren are of minority ethnic origin. Additionally, more than half the books featuring a BAME character were classified as “contemporary realism”, ten percent contained “social justice” issues such as war and conflict and only one book was defined as “comedy”. Luise also cited 2016 research from linguists Carmen Fought and Karen Eisenhauer who discovered a data trend in the process of analyzing every line of dialogue in Disney’s twelve animated princess movies from 1937 to 2013; when they have the starring role, women speak only a minority of the dialogue with male characters with speaking roles vastly outnumber female ones in every single film. Women speak less in these films than they did in the films of the 1930s and ‘50s.

Unconscious bias can manifest in our micro affirmations and micro inequities. Micro affirmations include acknowledging and building on suggestions/ideas, positive body language and eye contact, providing opportunities, active listening. Micro inequities include work allocation, changing someone’s name to “something easier”, missing people out from meeting invites, not cc’ing people into emails.

A few action items to manage micro inequities were included in the session’s Q&A portion and included: KISS – keep it short & simple, sandwich – i.e. place the critical thing in between two nice things that are relevant to the issue.

CMC 2019 Blog CMC 2019 Reports CMC Ebulletin Event Reports #TCMC CMC 2019 Unconscious bias

Cate Zerega

About the author

Cate Zerega

Freelance Production Coordinator

Cate has worked as a nanny, a talent agent, in casting & production. Cate’s resume means she no longer fears anything and has sunblock & headshots always about. She completed an MA in the screen industries in 2018 & works passionately to promoting female filmmakers. Read more