Report – Tuesday Workshop: Get Social
This session discussed how to make a brand successful on social media – looking at Twitter, Facebook, Instagram and YouTube – followed by hands-on experience of how to create social media content.
Takeaways
- Think about where your brand fits.
- Make your brand voice authentic.
- Make sure what you post fits with what your audience want and what your themes are.
The session first discussed using social media to reach and grow your audience, and was chaired by Moderator/Producer Nellie McQuinn, from Grass Roots Media.
The panel:
- Rebecca Frankel, Head of Distribution and Partners at Little Dot Studios.
- Anna Lewis, Co-founder of branding and marketing agency, Marsden/Mee.
- Luisa Sanders from Aardman Animations.
- Harriet Shearsmith is the digital influencer behind Toby & Roo.
- Lisa Brazier, Mummy Piggles, Instagram mum, feed based around her kids’ conversations.
Detail
The panel tackled the issue of how difficult it can be to carve a space with a new brand, as well as highlighting the usefulness of the ‘hashtag’. This was discussed in terms of discoverability but also the idea of attaching to something bigger which your brand has similarities with. The importance of high quality content was paramount, with an all-round agreement that quality is better than quantity.
Each of the panel stressed the importance of not merely pushing your product but instead engaging with your audience. Visual posts captivating an audience are far better than pure text alone. A main piece of advice was to look at the social media behaviour of your audience, and stick to a channel that suits you and your brand a key concept to takeaway.
Following the discussion, participants broke into groups to create media campaigns for existing brands. With advice from the experts, they produced Peppa Pig video content, an Instagram account promoting a new Shopkins character, a live hack video for Lego and a Twitter takeover with Elsa from ‘Frozen’.
This was followed by a final Q&A with the panel.
Related Profiles

Host/Moderator
Nellie McQuinn
Grass Roots Media
Managing Director

Speaker
Rebecca Frankel
Little Dot Studios
Head of Distribution and Partnerships

Speaker
Anna Lewis
Marsden/Mee
Director

Speaker
Harriet Shearsmith
Toby&Roo
Instagrammer/Blogger

Speaker
Neil Warwick
Aardman Animations
Channel Manager

Producer
Nellie McQuinn
Grass Roots Media
Managing Director

Executive Producer
Gary Pope
Kids Industries
Co-founder