Report – Presentation 3: TV and related media in the lives of UK pre-schoolers

Posted on: Thursday 17 November 2016 5:17pm by Helen Dugdale

img_3535Speaker: Fiona Scott, University of Sheffield

Takeaway:  The traditional belief is that when preschool children consume TV and related content it is a solitary and sedentary experience – but the truth is parents tend to watch TV with, and engage with, their young children.

Fiona’s research focuses on the lives of eight pre-schoolers and their families living in mixed households across Sheffield.

Fiona showed footage of her research subjects. On the video, children were seen to be keen to do other thing while watching their favourite shows; colouring, talking about the content and often dancing and singing.

The young children also take what they’ve learnt on screen and play it out as a game later.

Plus, pre-schoolers tend to use their understanding of what they’ve learned when consuming media to better understand the real world – for example an understanding of the nature and purpose of advertising in one child in the study.

More often than not, parents take interest in the content and encourage activities to do offline and away from the TV, including crafts.

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Helen Dugdale

About the author

Helen Dugdale

Scribble, Writer/PR Consultant

Helen is founder of Scribble the little, but mighty PR and writing agency based in Altrincham. She has over 18 years experience writing for and promoting events and brands aimed at children and families. Helen has written and created content for children’s books, educational resources, TV and radio and (fun!) corporate literature.… Read more