Report – Presentation 3: TV and related media in the lives of UK pre-schoolers
Speaker: Fiona Scott, University of Sheffield
Takeaway: The traditional belief is that when preschool children consume TV and related content it is a solitary and sedentary experience – but the truth is parents tend to watch TV with, and engage with, their young children.
Fiona’s research focuses on the lives of eight pre-schoolers and their families living in mixed households across Sheffield.
Fiona showed footage of her research subjects. On the video, children were seen to be keen to do other thing while watching their favourite shows; colouring, talking about the content and often dancing and singing.
The young children also take what they’ve learnt on screen and play it out as a game later.
Plus, pre-schoolers tend to use their understanding of what they’ve learned when consuming media to better understand the real world – for example an understanding of the nature and purpose of advertising in one child in the study.
More often than not, parents take interest in the content and encourage activities to do offline and away from the TV, including crafts.