Mark Pearce, Director of Sheffield-based creative agency The Workshop on why CMC matters.
With over 1100 delegates arriving for three days and three nights of ‘festivities’ it’s one of the most important events in my calendar. Why wouldn’t everyone in the content creation sectors attend when there are so many great delegates and speakers to network with? If I were to analyse the return on investment for The Workshop over the years, this event would be at the top of the list. We’ve developed commercial relationships with producers, animators and global media giants, been inspired by the speakers, entertained by the delegates, and made many new friends.