Preview – The Changing Face of Production
Nellie McQuinn hosts a session discussing digital production techniques and how production companies have evolved to accommodate a new generation of consumers.
Our session brings together key players from different areas of online content production, and they will explore the following issues:
Digital production companies are becoming key players in the children’s entertainment industry – but does digital content mean cheaper content?
How do companies deal with delivering content that is on trend with such little lead-time?
How have digital content creators adapted their production methods to fit in with digital needs? Are production methods different when creating digital content vs linear content?
Our panel will consist of: Jon Benoy, who heads up partnerships at WildBrain, the DHX Media-owned multi-platform kids network; Rich Keith, the chief financial officer at Yogscast, a gaming based network with 20 million subscribers, billions of views and more than 20 channels; and Christopher Skala, the founder and CEO of TaDaKids, a pre-school specialist digital content company.
Together they’ll discuss their opinions (sometimes quite vigorously) on why digital content shouldn’t be considered lesser than traditional linear content (and their combined viewing figures would indicate they’re right!). Join us to learn from their expertise, hear about how they’ve captured and maintained their audience’s attention, and how their digital content is making noise in an ever-growing marketplace.
We will also be discussing tips on how to deliver digital content efficiently and we will briefly touch on some of the resources that are available to digital content creators, no matter how small. For anyone who creates digital content, or who has been thinking about how to get started, this panel will provide interesting insight from key players in the digital world.
The Changing Face of Production, Thursday 7 July, 2.10–3.10pm, Cinema 3
Related Profiles

Host/Moderator
Nellie McQuinn
Grass Roots Media
Managing Director and Producer

Speaker
Jon Benoy
Wildbrain
Head of Sales

Speaker
Rich Keith
The Yogscast
Chief Revenue Officer

Speaker
Christopher Skala
TaDaKids
Co-Founder & CEO

Producer
Nellie McQuinn
Grass Roots Media
Managing Director and Producer

Executive Producer
Steve Wynne
Pretzel TV
CEO