Preview – The Changing Face of Production

Posted on: Tuesday 05 July 2016 3:19pm by Nellie McQuinn

Nellie McQuinn hosts a session discussing digital production techniques and how production companies have evolved to accommodate a new generation of consumers.

Our session brings together key players from different areas of online content production, and they will explore the following issues:

Digital production companies are becoming key players in the children’s entertainment industry – but does digital content mean cheaper content?

How do companies deal with delivering content that is on trend with such little lead-time?

How have digital content creators adapted their production methods to fit in with digital needs? Are production methods different when creating digital content vs linear content?

Our panel will consist of: Jon Benoy, who heads up partnerships at WildBrain, the DHX Media-owned multi-platform kids network; Rich Keith, the chief financial officer at Yogscast, a gaming based network with 20 million subscribers, billions of views and more than 20 channels; and Christopher Skala, the founder and CEO of TaDaKids, a pre-school specialist digital content company.

Together they’ll discuss their opinions (sometimes quite vigorously) on why digital content shouldn’t be considered lesser than traditional linear content (and their combined viewing figures would indicate they’re right!). Join us to learn from their expertise, hear about how they’ve captured and maintained their audience’s attention, and how their digital content is making noise in an ever-growing marketplace.

We will also be discussing tips on how to deliver digital content efficiently and we will briefly touch on some of the resources that are available to digital content creators, no matter how small. For anyone who creates digital content, or who has been thinking about how to get started, this panel will provide interesting insight from key players in the digital world.

The Changing Face of Production, Thursday 7 July, 2.10–3.10pm, Cinema 3

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Nellie McQuinn

About the author

Nellie McQuinn

Grass Roots Media, Managing Director and Producer

Nellie has been in the entertainment industry for the last 20 years and has worked in Australia, New Zealand, UK and the USA. She joined Grass Roots Media as co-director in 2006. The first project Nellie produced was the web-series ‘The London Affair’, which launched online to 2 million viewers… Read more