Case Study 2: One Dream/Two Dreamers – Co-developing Animation

Posted on: Monday 14 March 2016 12:57pm by Kath Shackleton

Rosemary Klein  (The Television Affairs Consultancy) took us through a fictional scenario with Andrew Baker (Kidscave Entertainment) and Deborah Thorpe (The Television Affairs Consultancy)

Andrew played the “talented” animator and director with his pre-school series ‘Rollies’ featuring his original characters.  And Deborah, was the owner of animation company Moon Productions, who is being critically acclaimed for her work.

Andrew meets DeborahThe session explored their journey to reach agreement on making the ‘Rollies’ roll….

They need to agree a way to work together where they can both get the right measure of control and rewards from the process of production.

Here are the things they discussed:

Co-development deal terms

  • Structure
  • Rights ownership (copyright)
  • Term
  • Responsibilities of each co-developer during development phase
  • Production roles
  • Budget and financing of development
  • Profit share and back end
  • Approvals
  • Deadlock
  • Credits
  • Termination
  • Post termination


  • Broadcasters: traditional and new players
  • Distributors
  • Merchandising & Licensing
  • Publishing
  • Co-productions: domestic and international
  • Tax credits
  • Grants and soft funding
  • Secondary rights
  • Music

In the end we didn’t discover whether ‘Rollies’ would get made. But we learned a lot from the increasingly complex nature of their on-stage negotiations.

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Kath Shackleton

About the author

Kath Shackleton

Fettle Animation, Producer

Kath Shackleton is producer of Fettle Animation, a 2D Studio based in Marsden, near Huddersfield in West Yorkshire. She set up her company with her partner Zane Whittingham, an animator with over 25 years’ experience. They produce award winning character animation for broadcast, web and digital devices. Their animated documentary… Read more