Manimation ’15 Report – A Dictionary of Content Finance

Posted on: Thursday 19 November 2015 3:26pm by Kath Shackleton

Speaker: Neil Court (9Story Media)

Neil is a media entrepreneur with 28 year’s experience – a serial investor setting up companies and buying into others.

He is Executive Chairman of Canadian company 9 Story Media Group, which recently acquired Brown Bag Films. Neil also co-founded Nelvana Enterprises in 1987 and co-founded Decode Entertainment in 1997.

He’s been through highs and lows with great success, but with a failure 6 years ago which left him feeling that the children’s media market wasn’t for him.

He took time out, started a few non-kids businesses but then met Brown Bag in Dublin and joined their board.

Around the same time he also got involved in Nine Story, an excellent 2D animation company in Canada, which was a great investment proposition.  It soon became obvious that these two companies belonged together.

Acquiring Brown Bag has been amazing – they now have 3 studios in Manchester, Toronto and Dublin employing 500 people!

Netflix and Amazon are drastically changing the market for kids’ animation.  But animation has changed the market for Nettflix!

Previously it was thought that people were bingeing on the big shows on Netflix and then unsubscribing.  However, people with children now have a reason to keep subscribing because of the new children’s content they are commissioning.  Netflix  have commissioned 3 animated series, while Amazon Prime is commissioning a new series every month.

Non-linear players in the next 3 years will be commissioning more content than some of the linear players.

Neil’s advice

  • Be humble always someone smarter richer and better than you
  • Work hard but work smart
  • Serendipity – be in the right place at the right time
  • Strike oil – be lucky!

Success doesn’t take the path you think!

What success looks like

Think smart and you too can strike it lucky!

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Kath Shackleton

About the author

Kath Shackleton

Fettle Animation, Producer

Kath Shackleton is producer of Fettle Animation, a 2D Studio based in Marsden, near Huddersfield in West Yorkshire. She set up her company with her partner Zane Whittingham, an animator with over 25 years’ experience. They produce award winning character animation for broadcast, web and digital devices. Their animated documentary… Read more