MIPJunior and MIPCOM Information Session – Report.
- MIPJunior is a conference for buyers, producers, creators and publishers in the children’s entertainment industry.
- Highlights include seminars from industry experts, networking opportunities, and world screening premieres.
- MIPJunior also has the largest international digital library for children’s entertainment.
- The event takes place on the 3rd and 4th of October, followed by MIPCOM from the 5th to the 8th.
If you’re in the children’s media business, you may have heard of MIPJunior. If you haven’t, let me explain. MIPCOM is a huge conference that takes place in Cannes at the Hotel Martinez every year. It is a huge marketplace, in which buyers, producers and experts in the entertainment content market can mingle and create new partnerships.
MIPJunior occurs on the 3rd and 4th of October, the weekend before MIPCOM, and offers all the opportunities of the conference, but focussed entirely on children’s entertainment content.
There are over a 1,300 participants in MIPJunior, including DreamWorks, BBC Children’s, and the Walt Disney Company. But any company, small or large, with a complete or in progress, is welcome at MIPJunior.
So what can you expect from MIPJunior? Well, buyers are granted access to the largest international digital library in children’s entertainment. Over the course of the weekend, around 35,000 projects will be screened.
For producers, MIPJunior offers the chance to pitch a project to potential buyers. For these pitches, it was advised that buyers were looking for original content for children and teens, which can be a trusted source for their parents. On top of this, buyers will be looking for the potential for television and multi platform extension.
Both buyers and producers are also given the chance to have one-to-one meetings, to ensure that MIPJunior is a successful networking opportunity for all attendees.
All members of the conference party are given yearlong access to the MIPJunior database, which logs every company that attends MIPJunior. Participants are also invited to attend any of the talks given over the course of the conference.
These talks cover a wide range of topics; a talk on Saturday will cover ‘What Platforms Want’, and Sunday offers a talk on ‘What Buyers Want.’ Other discussions include publishing and maximising digital opportunities.
Saturday night also promises a world premiere screening of “Zorro; The Chronicles”, followed by an Opening Party.
Information regarding the cost of attending MIPJunior, and any additional information can be found online. A discounted rate is available to CMC attendees.
The session was produced and presented by Amandine Cassi.