Preview – The Business of Digital

Posted on: Wednesday 01 July 2015 5:20pm by Juliet Tzabar

The Business of Digital, Thursday 2 July 2015, 11.10-12.20, Cinema 2

Digital content for kids is nothing new  – whether it’s a digital-first, online drama for teens; an app intended to teach preschoolers their ABCs; or a sandbox in which 6-10 year olds can use virtual building bricks to create whatever springs from their imaginations.  However, over the 20 or so years since people first created games and websites to entertain kids online and the 5 years since that first shiny iPad was handed to a toddler, has anyone but the biggest of players yet cracked how to make any money from this proliferation of new content and platforms?

Juliet Tzabar

In this session 4 digital experts will present their views on a series of perceived truths concerning the business of digital.  Do you really have to use In-App-Purchases to make any money from games and can that model really work in the children’s market?  How much money do you need to spend to get a really great digital brand extension to engage your audience further with your IP? And in these cash-strapped times, are commissioners using the D-word to secure cheap commissions that bypass broadcast and go straight online?

We will consider these statements and more in order to get to the bottom of what’s working now in the digital market place and consider whether it’s possible to make any money from it; before finishing with a view on what the business models of the future might look like.

Digital media is no longer niche – this session for everyone who produces, commissions and commercially exploits kids content – let’s get the dialogue started! #businessofdigital #TCMC

PLUS: A further a take on this topic when Dylan Collins gives the Closing Keynote on Friday 3rd July 2015 at 15:30 – 16:00 in Showroom Cinema 4.