Preview – Focus on International

Posted on: Wednesday 01 July 2015 5:29pm by Guilherme Coelho

Guilherme Coelho, CEO / Co-founder – Ø1 Digital, is one of the international guests speaking at Focus on International on Thursday, 2nd July 2015, 17-18.00 @ HUBS B. Here, he gives a digital perspective on new ways to approach the international market.

Guilherme Coelho

Guilherme Coelho

We are coming to CMC to share our experience on digital content distribution through Apps + VOD channels. We’re also here to gather new kids’ content to follow the successful strategy we‘ve achieved with many brands like ‘Lottie Dottie Chicken’ [or ‘Gallina Pintadita’], which has already more than three billion views on YouTube (Portuguese, Spanish and English), over 20 million App downloads (iOS, Android, Windows and FirefoxOS), over one million dollars in revenue from App Stores, and is also popular on major SVOD channels in the region, like Netflix.

Digital publishing formats bring new democratic and meritocratic way for content to cut through to audiences outside traditional TV, and more importantly, they can easily and quickly spread contents internationally. Focusing on digital makes it easier to focus on international. Content can be tested quickly in many markets without big investments, revealing in which countries you are most likely to succeed or fail in.

Further perspectives on international opportunities in this session from:
Jenny Buckland – CEO, Australian Children’s Television Foundation
Hitoshi Furukawa – Senior Producer, Global Content Development Division, Programming Dept., NHK
Chrystel Poncet – Acquisition Manager, Canal +
Linda Simensky – Vice President, Children’s Programming, PBS

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Guilherme Coelho

About the author

Guilherme Coelho

Ø1 Digital, CEO / Co-founder

Veteran Tech addicted, Internet devoted, and Mobile lover. Graduated in Audiovisual Communication and Arts in Brazil (1994), is co-founder and CEO of Ø1 Digital, a pioneer local internet agency (1996). Pushed the company into the Apps world (2009), creating a new way to distribute and monetize Kids Audiovisual + Interactive… Read more