Changing Behaviours

Posted on: Tuesday 30 June 2015 5:55pm by Shazia Ali

CMC Research Strand Co-Producer, Shazia Ali, on the nine sessions offering new insights into kids’ minds, play, and media habits.

Shazia Ali

Shazia Ali

The research strand at the CMC never fails to attract. Free research insights are of enormous value to CMC delegates. This year’s session in Cinema 1 show the range of interests in the research sector – commercial companies, academic and other institutions are all turning up to share what they know.  9 x 30 minute bite-size presentations offer a range of research content in easily digestible form.

The sessions this year showcase speakers from Ofcom, The University of Sheffield and several leading UK kids and youth research consultancies. We are very pleased to also welcome Dr. Maya Götz, Head of the International Central Institute for Youth and Educational Television (IZI) at the Bayerischer Rundfunk (Bavarian Broadcasting Corp.), Munich, Germany, who is also the Director of the PRIX JEUNESSE.

Across the research sessions we will be exploring character appeal, media consumption, gender influences and taking a glimpse into understanding play!

All nine sessions will be presented on Thursday in Cinema 1 and repeated throughout Friday in a slightly different configuration to allow delegates two chances to catch the session(s) of their choosing. Check them out below:

Research 1, 2 & 3

Friday 03 July 2015 9:56am

Research 1, 2 & 3 (Repeat)

Friday 03 July 2015 10:01am

Research 4 & 5

Thursday 02 July 2015 2:00pm-3:00pm

Research 4 & 5 (Repeat)

Friday 03 July 2015 9:30am-10:30am

Research 6 & 7

Thursday 02 July 2015 3:30pm-4:30pm

Research 7 (Repeat)

Friday 03 July 2015 1:00pm-1:30pm

Research 8 & 9

Friday 03 July 2015 10:36am

Research 6, 8 & 9 (Repeat)

Friday 03 July 2015 10:35am

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Shazia Ali

About the author

Shazia Ali

Mint Research Ltd, Research Consultant

Shazia is a passionate researcher with well over 15 years experience. She is a specialist in creating dialogue and conversation with families of all shapes and sizes.  Her experience is across a range of sectors such as finance, retail, FMCG as well as media equipping her with a wider knowledge… Read more