Serious fun.

Posted on: Tuesday 16 July 2013 12:13am by Milly Ali

Games that are being developed to encourage children to learn through play is a growing market.

At the heart of this sector’s philosophy is the enjoyment factor, learning is easier when you’re having fun.

The preschool market is saturated with learning games but it seems the teenage market is fairly untapped.

It’s food for thought for any interested in developers out there.

Channel 4 & BBC have a rich history of commissioning and developing such games and found it to be a useful way of reaching their audiences beyond just ‘watching tv’.

The Science Museum also has a 10 year history of commissioning such games. It seems its popularity is gathering momentum and growing.

Among the key principles;

Games must be fun.

Games must be inspiring.

Produced by Joseph Norman, Director, Furry Tree Animation

John Davison, Creative Director, Kanoti
Darren Garrett, Creative Director, LittleLoud
Beth Hawkins, Learning Resources Project Manager, Science Museum
Faraz Osman, Creative Executive, Lemonade Money
Phil Stuart, Creative Director, Preloaded




Event Reports

Milly Ali, Producer & Director

About the author

Milly Ali

Producer & Director

Milly has worked for the BBC, ITV and several major indies on multiple genres - Observational documentaries, Factual Entertainment, History and Crime docu-dramas. She has made programmes for all the major UK broadcasters: BBC, ITV, Ch4, Channel 5 and produced for digital channels Yesterday and the Crime and Investigation Network… Read more