Has the children’s audiences changed?

Posted on: Thursday 27 June 2013 11:00am by David Kleeman


David Kleemen will once again be opening his Prix Jeunesse “suitcase,” but this time to celebrate a dual anniversary.

David Kleeman2

Ten years?  That’s OK, I guess.  I mean, double digits is a landmark.  But 50?  That has gravitas.  50 looks at 10, leans back and says, “when I was your age…now fetch me a drink.”

As the CMC celebrates a decade, the international children’s television festival – PRIX JEUNESSE – is planning its half-century celebration, May 30-June 4, 2014, in Munich!

To celebrate the dual anniversaries, the ever-popular CMC-PRIX JEUNESSE “Suitcase” will spotlight high-impact shows from over the decades.  (We’ll only go back to the ‘90s, not to the French existentialist films of the pre-“Sesame Street” years.)  The programme choices came mostly from the ‘Prix Jeunesse-habitués’ among your colleagues.

Looking back at classic TV can be very revealing about how our audiences have – and haven’t changed.

Find out how Guatemalan children breaking stones for a living taught Danish kids that “children everywhere grow up with equal dignity, even under unequal circumstances.”  Watch Australian boys hold a literal pissing contest.  From the UK, check out the first Terry Pratchett work brought to TV, and a wordless comedy written by Steven Moffat.

Set your Time Machine, and join me for “Ten Out of Ten Over 50,”  Cinema 2 on Friday, at 11.10

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David Kleeman Senior Vice President – Insights Programs, and PlayVangelist PlayCollective

About the author

David Kleeman

Insights Programs and PlayVangelist PlayCollective, Senior Vice President

David Kleeman is developing a unique new kids & family "think tank” for PlayCollective, a global company that employs research, strategic planning, brand building, and multi-platform product development to help organizations establish meaningful life-long connections with consumers. From 1988-2013, David led the children’s media industry in developing sustainable, kid-friendly solutions,… Read more