Be Prepared…

Posted on: Monday 10 December 2012 9:29pm

Main Content Inline SmallThe CMC/Creative Garden Preparing for Market seminar last week went down a storm. Over 50 people crammed into Gateley’s beautiful conference room overlooking St Paul’s Cathedral in Paternoster Square.

The CMC called in Josh Selig from Little Airplane for his take on attending the Kidscreen Summit, which is hosted in his home-town new York – he hosts its opening party in his South Street Seaport studio/offices.

After the live link-up, CMC’s Greg Childs interviewed some Kidscreen veterans on their top tips for attending the market and conference.

You can download the programme for the event and see all the contributors here

Later in the evening, Sarah Baynes from the Creative Garden, explored the criteria for and implications of attending the range of markets available to children’s practitioners – including Annecy, Cartoon Forum, MIP and Mipcom. She tapped into specific expertise in business affairs and legal, we heard a case study in taking a project to market, some stories of success and disaster and a general view on which markets matter at which stage in the project life-cycle, how to make the contacts needed, how to conduct meetings, the key elements in a negotiation, seeking funding, building deals, and pitching.

All this and drinks and Christmas nibbles under the floodlights of St Paul’s. A great way to finish CMC’s 2012 calendar, and to look forward to the UK@Kidscreen delegation in February 2013.

Thanks to everyone who gave so freely of their time, to Gateley for the room and their great hospitality, and to UKTI and Laughing Gravy Media for their financial support.

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