Prix Jeunesse 2012 – Medalists and Also-rans

Posted on: Friday 06 July 2012 2:07pm

Blogged by Jayne Kirkham

Presented and produced by David Kleeman, President, American Center for Children and Media
Sponsored by Brown Bag Films


The lovely David Kleeman always brings tasty treats to CMC and this year was no exception. You’ve already had one helping from this year’s Prix Jeunesse but this selection were the winners and almost winners.

David reminded us to remember three things when watching international children’s television.
1 – It’s not better or worse than ours, just different: let it challenge your conceptions of children’s TV.
2 – Remember children’s media reflects the culture that makes it. Get an insight into how that country views children and childhood and also its media. Look at the programme through the eyes of a child in that country.
3 – These offerings are not the bread and butter programming of that country, but festival entries.

With those things in mind, we watched children rewiring electrical plugs, injecting dolls with ‘medicine’, rescuing each other from suicide attempts,cooking rice, visiting a gynaecologist, fiddling with all manner of sharp and pointy things, painting with mud, busking on the streets… you know how your buttocks clench when you see a child remotely near to danger? Or is that just me? No not just me because, as we watched I saw plenty of people rise up in their seats, lifted on tightened cheeks. But I also saw them lower again as we relaxed and let the kids get on with it Wow.

Aside from the buttock clenching, the Prix Jeunesse selection was exhilarating and I can’t do justice to it all here. So get a copy of the competitors and winners from this year, and seek them out. And watch them yourself. And remember…soft cheeks.

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