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Know Me, Like Me, Follow Me

Posted on: Friday 06 July 2012 4:04pm

Blogged by: NinaKoo-Seen-Lin

Session: Know Me, Like Me, Follow Me

Photo: Jennifermargaretbooth@gmail.com

Introduced by:

Jeff Norton

Speakers:

Mellie Buse, MD, Adastra Creative

Stuart Dredge, Freelance Journalist

Jill Franklin, Founder, Franklin Rae Communications Ltd

Produced by:

Stephanie Barton, Independent Children’s Publishing Advisor

How do you get yourself out there?

Mellie Buse, Adastra Creative, Stuart Dredge, a journalist for The Guardian and Jill Franklin, a PR pro an tell you…

Mellie’s journey on how to get a great show onto a great network

“You don’t need to promote a show to find the audience. The audience will find the show,” explains Mellie. The real challenge is to promote the show to a wider audience, It’s better to realize that you need to do that early on rather than discover it later when getting your product out there .

You need to do your PR in order to find a way to get the message out there. It sounds obvious but sometimes you can forget to do this especially if you’re dealing with all the nitty gritty details of creating a project.

Twitter is a brilliant platform to engage with everyone from consumers, PRs, journalists, EVERYONE! Be active on your account and Retweet comments. You’ll be surprised how many conversations arise from a simple Retweet.

Stuart reveals what catches his eye when he receives information about new projects

 

Journalists get information from a variety of sources – PRs, creative ideas themselves and by getting out in the world to search for new things. These guys don’t sit behind a desk all day every day waiting for the info to come to them. They get out there, meet people and do as much card swapping as an average injury lawyer hovering round a ‘Wet Floor’ sign would.

There’s always a selfish aspect for journalists in that they want to get the first scoop so they’re eager for the information as much as developers want the word sent out to them.

Entice journalists with shiny new things. They’re just like magpies and love anything that stands out. If a project is innovative, high in quality and has a nice back story they’ll love it.

People should do their homework on a newspaper before pitching an idea. A writer for Time Out might be interested in reviewing a film set in outer space. A writer for Horse & Hound will not.

Jill, an expert in public relations shares her promotion pointers.

Try and build a relationship with IP owners. It’s not always easy to do so due to financial matters but it does create a more harmonious relationship between various parties during the promotional process.

Talking to a PR doesn’t always have to cost money. Usually they’re happy to have a talk with you at an early stage and advice.

PRs have contacts at their fingertips. They contact everyone in the media from the small titles to larger consumer ones. In the case of Rastamouse she targeted kids such as Kidscreen, Music Week and Bookseller, then moved on to digital titles like Mumsnet, Holy Moly and Parentdish, and lastly he big ones like The Sun, Daily Mail, Leicester Mercury, BBC London, Metro etc.

It’s not just about getting a piece in a newspaper but the whole conversation that’s sparked from it via social media and talk among friends and family.

“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein – Gill’s favourite quote and one PRs understand all too well.

3 steps to great PR:

1. Plan it

2. Prepare yourself

3. Identify and use your PR partners (if you rely on someone else to do it – keep in the know).

 

 

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