Second Screen

Posted on: Thursday 05 July 2012 5:21pm

Blogged by Alison Kimberley

“Companion apps alongside TV content have made a big impact in mainstream viewing- are they coming to kid’s TV too? Leading producers explore how 2nd screen Children’s TV can work. “


Second screen viewing seems to be taking off left right and centre at the moment and by that I mean BBC, ITV and Channel 4 are all on the bandwagon, but with children being at the height of technology and enjoying interaction more than their parents, why has this concept not migrated over.

I imagine we have all seen or at least have an understanding, if not actually played along with a second screen. Whether that is tweeting about TOWIE live as the show is on air (perhaps I am the only one willing to admit this) or whether it is interacting with a game show at the same time as the players. Such as the iconic in second screen viewing Million Pound Drop. But surely it’s coming to Kids next!!

Mark Goodchild and Alex Moore imparted some insightful second screen concepts and Mark even demoed a project he has been working on. (he even skipped out on drinks last night so as to perfect the demo!!) But the risk paid off, and the demo worked perfectly and showed just how Horrible History’s Gory Games could be played along to at home.

Disney have started to develop a second screen system but it would appear that the concept of it is very different to what could be done and the trailer (youtube link below) shows that their second screen is more of an extra marketing method rather than a tool to create an extremely interactive experience.

So the key things to take away from the session:

  • In order to create a second screen programme that commissioners will love it is important to integrate the 1st and 2nd screen not just to create room for extra banners.
  • Using a programme that the audience already interact with (by shouting out at home) like Million Pound Drop or KerWhizz is likely to always do well.
  • Think about the audience for both screen children are used to playing games doing home work whilst watching TV- a programme may make them want to go out and join in for example the Wimbledon effect, will make kids want to go play tennis but is likely to make their parents want to buy tickets and drink champagne.

Session Produced by Peter Cowley


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