Opening Quiz: Answers on a Postcard!

Posted on: Thursday 05 July 2012 2:43pm

Blogged by Sanjay D’Humieres

Answers on a postcard.

….. was the first session of the day and aimed at understanding the needs of young audiences through a fun and entertaining quiz. Alongside presenter Ceallach Spellman, famous for his role as Harry Fisher in Waterloo Road and now co-host of CBBC’s Friday Download, was a line-up of Senior Executives split into two teams.

Taking part in the challenge were Louise Bucknole, Director of Programming for Disney Channels UK and Ireland, Ewan Vinnicombe, Head of Presentation at BBC Children’s, Alison Norrington a transmedia storyteller, Eric Huang Publishing Director at Penguin’s Media and Entertainment division, Billy Macqueen MD of Darrall McQueen, Vickie O’Malley Managing Director of Copyright Promotions UK, Dominic Minns Creative Director at Plug-in Media and last but not least Julia Posen, Marketing, Brand & Licensing Director at Walker Books.

The unintentional (or not!) resemblance to ‘A Question of Sport’ made the setting for this session informal and fun nonetheless filled with very useful insights from Dubit Research about how we should bring compelling and fun content to a hard to please demographic.

Audience members were also challenged when they had to guess the year in which a series of events occurred with a series of clips giving them clues. Did you know that the character PJ from the series ‘Byker Grove’ went blind in 1992? Or that the CITV channel was launched in 2006?

My favourite part of the session was when children on a VT gave cryptic clues to our panellists and they were made to guess which were their favourite programmes.


On a more serious note a member of the panel did mention the financial risk of letting children play with iPad games that allow in-app purchases with no password protection and how app producers should take more responsibilities and not use these platforms as an easy way of making a quick buck.

Other experts also made it clear that this is now something that commissioners are looking at and that requirements with regards to in-app protection are increasing to make sure that running massive phone bills does not happen when children aren’t supervised.


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