Should we be listening to the parents?
Paul Shuttleworth is producing a session on parent power. What have parents got to say about children’s media and should we be listening?
Thursday, Hubs C, 2pm – 3pm
>I can’t stop myself. As soon as my latest series starts, there I am dual screening, watching the twitter feed, hungry for an audience’s response.
>No. That’s the presenter’s girlfriend. You’d expect that.
>Some twins in Inverness seem to like it. Thank you and no, you can’t have tickets for Justin’s House. Copy and paste standard reply.
>Then… Ouch. There is the tweet that gets to that point in the show where you had doubts about yourself.
>Despair. Head on desk. Unfollow.
>Everyone it seems, is a critic.
>That’s why I’m producing a session at 2pm on Thursday called Parent Power
(link to https://www.thechildrensmediaconference.com/session/the-power-of-the-parent/ )
. We’re going to talk about the rise of social media and look at the way that broadc asters and brands have started to engage with parents of young children. Pre-school media has a secondary audience and they want to talk to us; when we get it right, when we get it wrong and when we mess with their children’s bedtime routine.
>Performer, Ben Faulks, will be asking the panel how we’ve gone from Watch with Mother to dual screen with mother and of course, true to type I’ll be following your comments at #parentTCMC.
>See you there. Paul
Market Research Society
Standards & Policy Manager
Actor and Writer
The Walt Disney Company
Vice President, Communications, Content and Media
Mummy Blogger and Founder