Mind Candy

Posted on: Wednesday 04 July 2012 3:58pm

Julie Adair is producing Meet the Commissioners : Mind Candy, 12.45 on Thursday, Hubs C.

In May’s edition of Wired magazine, Mind Candy supremo, Michael Acton Smith, was dubbed Walt 2.0, predicted to be Disney for the 21st century. No pressure, then… >>

That said, the way in which Moshi Monsters has moved from being a successful online world to a mega kids entertainment brand, does bear some comparison with how Mickey – and his chums – have grown to dominate family content in the last eighty years. A best-selling Moshi Monsters magazine, the smash hit, ‘Music Rox’, described by one Moshi fan as ‘a crazy album for all ages’ and a range of merchandise which allegedly brought in $100m in 2011 – and that’s just the start of it. >>

But Marlow’s favourite son is looking beyond his 60 million moshlings worldwide to new IP – and that’s where you come in. Michael’s interested in acquiring, investing in and commissioning exciting new properties for kids which Mind Candy are keen to publish and distribute.

>>On Thursday 5th July at 12.45, I’ll be talking to him about these plans and giving you a chance to quiz him too. Afterwards, there’ll be a chance to meet Michael in a kind of speed-dating session, which is being ‘wrangled’ (her term, not mine) by Helen Brundson, on a strictly first-come-first-served basis. More info on that in the main session.>>Hope you can make it!>>>>>Julie>>>

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