What’s App? The Truth Behind Creating A Successful App

Posted on: Wednesday 07 March 2012 5:40am

Our chums at BAFTA have a few tickets left for this great event….

Venue: BAFTA, 195 Piccadilly, London W1J 9LN

Members | FREE
Public | £7.50 – please click here for public tickets

The apps market has exploded over the last few years with the emergence of affordable smart phones and tablet browsers. Year on year, the apps marketplace has become ever more crowded and competitive and its never been felt more than in the film, tv and publishing industries, where apps have revolutionised storytelling.

But can this digital phenomenon really compete with, and compliment, traditional models of story telling? And if so,how are they doing this?

To uncover the truth behind creating a successful app, BAFTA is delighted to welcome apps-pert, Stuart Dredge, freelance journalist (R6 Planet of the Apps, The Guardian, The Times) and editor specialising in mobile apps and mobile content who will be joined by three award winning app developers to share their experiences with us and focus on three different case studies.

Our confirmed guests so far include Paul Bennun, Chief Creative Officer of the triple BAFTA award winning content design and creation company Somethin’ Else, who will be discussing their hugely innovative apps and digital storytelling for teens. We’re also delighted to welcome Tom Bonnick, Digital Project and Marketing Manager at multi award winning, independent publisher of children’s book and apps Nosy Crow whose inspiring early learner’s apps, Cinderella and The Three Little Pigs were a permanent fixture in the top apps lists for children 2011. And we’re thrilled to have as our third guest Peter Sleeman, co-director of interactive games publisher P2 Games whose apps for children include the Award Winning Postman Pat Special Delivery Service, Peppa Pig, Fireman Sam and Tracey Beaker and he will be discussing Peppa Pig Party Time, the number 1 ipad app.

We’ll be demonstrating a variety of fun apps suitable for all ages as well as discussing the process behind developing your own successful app and how this can promote and enrich, the lifespan of your story.