Meeting the Commissioners, Public Service.

Posted on: Friday 08 July 2011 3:08pm

#tcmc Sanjay d’Humieres meets and blogs from…. Meet the commissioners: Public Service. Introduced By:Anthony Utley, FreelanceSpeakersKay Benbow, Controller CBeebies, BBCSheila De Courcy, Commissioning Editor, Young People’s Programmes, RTÉDamian Kavanagh, Controller CBBC, BBCJo Twist, Commissioning Editor for Education , Channel 4Produced by:Anthony Utley, Freelance   Once again Commissioners, but this time from the Public Service sector set out to explain what they are looking for for their television and and online platforms. Jo Twist got the session started explaining her organisation’s work in the field of education and how Channel 4 sets out to be distinctive and empower children to be more emotionally resilient. They are currently 16 projects expected to be launched imminently of which seven are games with specific themes. Kay Benbow from CBeebies was next up. She revealed healthy figures for her channel including its 47.2% reach of the target audience combined with 17.7% channel share within that same target audience. With plenty of animation in production, Kay is now looking for factual entertainment. Damien Kavanagh, Controller, CBBC, gave his insight and tips to programme makers. He highlighted some of the channel’s recent successes such as ‘Horrible Histories’, ‘Tracy Beaker Returns’ and emphasised the point that he is looking for UK content for UK kids, and the importance of not talking down to audience, and having content that kids will understand and want to interact with. We finally travelled to Ireland for a special look at RTE. Sheila De Courcy, responsible for young people’s programming, showed a wonderful junior version of Pop Idol with a very cheeky jury giving its tough but fair impressions on their peers’ performances. Without revealing too much Sheila did say that a full freeview children’s channel was in the pipe line and RTE would be looking for more creative ideas to fill an expanding schedule.

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