Meet the commissioners – Commercial Broadcasters

Posted on: Thursday 07 July 2011 6:01pm

#tcmc Sanjay d’Humieres meets the commissioners…… Introduced by Estelle Hughes, Managing Director, 3Line Media Speakers: Michael Carrington, Chief Content Officier, EMEA, Turner Broadcasting; Paul Robinson, CEO, KidsCo; Beth Gardiner; Disney Channels EMEA; Kiaran Saunders, VP, Commercial Director, Nickelodeon UK and Ireland; Emma Tenant, Controller of Digital Channels, ITV This session was an opportunity for commissioners from a series of channels to explain to the attending delegates the kind of programmes they are looking for and gave them an opportunity to present in detail their channels and their associated properties. Due to unforeseen circumstances Orion Ross was unable to attend by was replaced by the equally able Beth Gardiner. The session was kicked off by Michael Carrington who gave an in-depth insight in his wide ranging portfolio of channels including Cartoon Network, Boomerang and Cartoonito, a pre-school channel due for roll-out in the UK late 2011. Beth Gardiner followed for Disney which has currently 12 series in production with over 200 hours of programming originating from the UK. She stated that the aim of The Disney Channel was to allow children to follow their dreams, something that is very much part of the corporate culture across the entire Walt Disney Company. Beth also said that the philosophy of Disney was to be multi-platform focused. Kiaran Saunders from Nickelodeon began his presentation by giving some facts about his channel’s websites. Both (Nickelodeon and Nick Junior) attract 3 million visitors each month without forgetting Spongebob’s 25 million fans on Facebook! He also focused on the need for global properties to be adapted for a more local market through the re-voicing of some international content and UK-based continuity presenters. Emma Tenant was the panel’s final speaker and what she said was equally fascinating. According to her, CITV is where children have their first encounter with ITV. With its core target audience being children aged 4 to 9, they have decided to adapt schedules according to school holiday periods with a wider-ranging schedule when children aren’t at home. CITV is the 3rd best performing children’s channel (although some might disagree!) and has a reach of 1.6 million every week. One-to-one sessions followed giving the opportunity for delegates to ask their questions and to develop their network.