The Co-Pro Clinic

Posted on: Wednesday 06 July 2011 5:54pm

#tcmc

The Co-Pro Clinic – Sanjay d’Humiers attends……

Introduced By:

Steven Andrew, Creative Director, The Foundation

Produced by:

Lucy Murphy, Development Executive , Freelance

The Co-Pro workshop opened by Judith Rooney from UK Trade & Investment, gave delegates a useful insight in what they can expect when co-producing content with international broadcasters. Tatiana Kober from Canada, Steven Kim from Korea and Zhiyuan Ma from China all presented the merits of co-producing in their respective countries and the financial incentives they all offer. Owen Stickler however, brought it all home and showed that funding is also available closer to home in places such as Wales and the Republic of Ireland and the importance of protecting the UK creative economy. Mr Ma told the audience that over 100 million Chinese youngsters watch his channel, CCTV Kids, equivalent to 40% of the under-18 population in China!

The second session of the workshop was devoted to pitching; how to get it right and convince commissioners that your project is the one they should buy. To help us get a better understanding on how this is done we heard from a panel of experts including Chris Rose, Oliver Ellis, Andrew Baker as well as Muriel Thomas and Tom van Waveren. There was a clear consensus that attention to detail was key to a successful pitch not forgetting the essential ingredients that are the bible, scripts, the design, your people and finally the pilot if you can afford it. Sufficient audience insight in the market your pitching to was also deemed essential.

Presentations about consumer products as part of a 360° approach to programme-making for children were also given. It was highlighted that not all programmes benefit from having consumer products and that whether to have them or not should be assessed on a case-by-case basis.

At the end of the session, participants were given the opportunity to network through speed dating style meetings lasting no more than five minutes. This allowed people to share their thoughts on the workshop and to find out more about others delegates attending the Children’s Media Conference.

Speakers

Ken Anderson, CEO and Creative Director, Red Kite

Beatriz Asúa, Senior Trade & Investment Officer, UK Trade and Investment, Madrid

Andrew Baker, MD, rights.tv

Fabiana Cabral, Trade & Investment Adviser, UKTI Buenos Aires

Michael Carrington, Chief Content Officer, EMEA, Turner Broadcasting

Sophie DeBodisco, Senior Trade Advisor, UK Trade and Investment, Paris

Oliver Ellis, Joint Managing Director, Hoho Entertainment

Jules Heaton, VP Global Brand Management, HIT Entertainment

Henrietta Hurford-Jones, Director of CBeebies Investment, BBC Worldwide Channels

Steven Kim, Team Director, Global Business Department, Korea Creative Content Agency (KOCCA)

Tatiana Kober, President, Bejuba Entertainment

Zhiyuan Ma, Deputy Director, Programme Department, CCTV-KIDS

Celine Ong, Trade and Investment Manager, UKTI Singapore

John Morris, Senior Vice President, Sales & Coproduction, Cookie Jar Entertainment

Richard Powell, Vice Consul, Creative & Digital Media, UK Trade & Investment USA (Tri-State region)

Michael Rose, Producer and Co-Founder , Magic Light Pictures

Graham Saltmarsh, Licensing Director, Turner CN Enterprises

Owen Stickler, Managing Director, Dinamo Productions

Muriel Thomas, Head of International Sales & Co-production , Entertainment One

Yan Zhang, Trade & Investment Officer, UK Trade and Investment, British Embassy Beijing