ITV ‘staying in kids programming’

Posted on: Tuesday 06 July 2010 11:52am

UK broadcaster ITV is not pulling out of kids’ programming, despite moving its shows on to diginet CiTV, its controller of digital channels told delegates in Sheffield today.

Emma Tennant, who is responsible for ITV2, 3, 4 and children’s network CiTV, told a panel session at the Children’s Media Conference today: “CiTV is still on air and we are still commissioning.” ITV’s kids’ slate includes cult series Bookaboo, Emu and Art Attack.

“We are still doing children’s on ITV at weekends and for the foreseeable future that will continue. You might have read ITV is pulling out of children’s programming; that is not correct,” Tennant said, adding that she was looking to commission in weekend slots, particularly live-action, drama and gameshows.

Tennant said she was looking for new preschool series for its 06.00-09.00 GMTV-branded weekend block, but said weekday slots were “probably more an acquisitions area.”

Tennant’s comments, made during a panel session, follow news last month of the network’s decision to move all its children’s programming to CiTV. ITV told media regulator Ofcom that the combined effects if the recession and changes to its public service broadcast remit had forced its hand.

Jesse Whittock
2 Jul 2010
© C21 Media 2010

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