The Prix Jeunesse Suitcase

Posted on: Friday 02 July 2010 7:47am

All-new inspiring and intriguing clips from the 2010 international children’s TV festival! Host: David Kleeman, President, American Center for Children and Media Wow! Talk about an all-you-can-eat smorgasboard of children’s TV from around the world. Here’s a taste of what was on offer….. The high energy Shine (NHK) adopted a traditional Japanese game show format, using games, short clips and songs to get children thinking in the morning. German winner of Up to Six Fiction category, The Boy and the Beast (ZDF), was a one-off programme that helped children cope with divorce, by showing a boy undergo the trials and tribulations of living with a mother who had turned into a monster. The winner of the Diversity Prize, La Lleva, was a Columbian production that used the ‘life swap’ format to show two boys from different religious backgrounds experience each other’s lives. From going to church (“He’s telling me so many stories, he’s making me crazy”), to visiting a water park, this looked at life from the child’s point of view. Offerings for older children came from UK/Irish co-production (Rival Media and RTE) The Shrinks, which turned the tables on adults, as nine- to-13-year-olds helped gave a school principal a make-over. Cuban production, Puberty: Daniel’s Dream (Cuban Institute of Art & Cinematography), was a straightforward animated sex education series. The most controversial programme from the Prix Jeunesse 2010, was Missiepoo16 (Eyeworks Film & TV), a short film originally made for adults but picked up by teens. This production from the Netherlands looked at life through the lens of a 14-year-old girl’s webcam. This innovative programme caused unease amongst some of the PJ attendees (all of whom act as the jury for the competition) when it was included in the festival, thanks to its frank treatment of adult themes and some of the decisions taken by its main protagonist. Overall this session highlighted the stunning creativity and the ability to tap into a child’s mindset demonstrated by producers the world over.