Wednesday Workshop – Co-pro Clinic

Posted on: Wednesday 30 June 2010 6:05pm

The International Co-pro Clinic provided delegates with everything they need to know about finding funding, building a co-production deal and managing multiple partners for a successful creative and business outcome. Hosts: Sarah Baynes, Director, The CreativeGarden  Gary Pope, Director, Kids Industries   Speakers and experts: Andrew Baker, MD, rights.tv Anne Brogan, Director, Kindle Entertainment Lynn Chadwick, Vice President, Worldwide Sales and Distribution, Nelvana Enterprises Jo Daris, EVP Business Development, Studio 100 Genevieve Dexter, Partner & Commercial Director, Cake Entertainment Nigel Goddard, Digital & Creative Sector Specialist , UKTI Yorkshire and the Humber  Lenora Hume, EVP Production & Programming, HIT Entertainment Catherine Kelly, Director, Headway Media Dennis Kostyk, CEO, Kostyk Communications Inc Gráinne McNamara, Head of International Development, Telegael Tim Morley, MD, Content West Sarah Muller, Head of Development – Drama and Animation, CBBC Catherine Robins, Managing Director, 2 Sides TV Orion Ross, Vice President, Original Series, Disney Channels EMEA Vicky Shroderus, Children’s Acquisition Executive , Y.L.E. Nathan Waddington, Director of International Sales and Co-productions, Planet Nemo Alison Warner, VP, Distribution, Cookie Jar Entertainment Broadcasters are looking for something different – something they haven’t seen before. That was the message from the Co Pro Workshop which brought together a range of experts in legal and business affairs, distribution, licensing, and multi-territory production. They were giving advice to delegates on how to develop programming in a different way in a tough market. Sarah Muller said CBBC mainly works with international rather than domestic partners in co-productions. Her top tip was to create something that’s fresh and different but that has cultural relevance to British children. Orion Ross (Disney)  told the workshop that integrity and honesty are key when working on a co pro.  Andrew Baker (rights.tv) echoed this and said co pros are about compromise. You have to accept you lose control – sharing ownership, revenues and creative roles. An international flavour was brought to the workshop by, among others, Jo Daris (Studio 100) and Catherine Kelly (Headway Media). They presented the benefits of working with the Belgian and Korean markets respectively. Catherine Kelly said it’s worthwhile looking at Korean companies if you are looking for a co pro. She said 3D CGI animation is their forte but they’re not so good at pre and post production so that’s where other companies with those strengths can benefit. As far as the US is concerned Dennis Kostyk (Kostyk Communications Inc) said there’s no magic in getting into the American market. A programme needs to be merchandisable and a hit. Genevieve Dexter (Cake Entertainment) added that broadcasters are looking for something they don’t have already – something you can do which they can’t. As part of the workshop the delegates were split into groups to develop pre-selected projects with help from experts. A representative from each group then had three minutes to pitch their idea to an international commissioner panel. The delegates learned that this experience last year was particularly beneficial for Angela Salt  from Fun Crew, whose idea, Spooky Skates, was optioned by Studio Liddell following her pitch at the CMC! This year’s pitches were varied, with series targeting the preschool, primary and teenage audiences. They included the story of a five-year-old’s adventures in the natural world, an unconventional friendship between a boy and the ghost of an Indian prince, sibling rivalry between two princesses and a vlog on dealing with life as a teenager. Judges grilled the delegates about character development, format, target audience, and budget. The winning pitch came from 3D animators, Rory Cooke and Mat Stevens from Team Extreme.  Their animation ‘At Least I’m Alive’ follows a big hearted but accident prone robot and takes place in a world that is similar to ours but far more exciting and colourful. They say it’s aimed at 4 to 104 year olds! The judges said they liked the visual perspective, approach to comedy and passion behind it. Anyone interested in finding out more can log onto www.atleastimalive.co.nr

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