Fantastic BBC Special Offer

Posted on: Wednesday 09 June 2010 4:37pm

– Are you a creative individual, sole trader (Freelancer) or working in an small organisation (with 5 full time employees or fewer) interested in the Children’s Media Sector? If so, read on…

– Are you trying to develop your skills for the cross-platform world?

– Do you want to meet and work with experienced digital agencies to help realise your cross platform ambitions?

– Do you want to understand how potential buyers will assess your ideas and generate a return on investment (ROI)?

Then you should be applying to the Cross-over Workshop at The Children’s Media Conference.

What’s the deal?

You can win one of 10 free places being offered by the BBC to a half day Cross-over lab. The lab will take place at The Children’s Media Conference in Sheffield on Wednesday 30 June.

This amazing offer also includes a free delegate pass to the whole of the 3 day conference (30th June – 2nd July) with 2 nights accommodation included and free Pizza Night Supper.

What’s the Cross-over lab?
• Cross-over is a facilitated workshop where participants work collaboratively to generate innovative cross-platform ideas
• During the lab you will be mentored by leading cross-platform specialists from BBC Children’s and other industry experts.
• The Cross-over lab will also include technical experts to outline new technology and software potential and help you evaluate the most appropriate and innovative platforms for the joint ideas
• Propositions generated in the lab will then be assessed by experienced digital agencies – who will work up industry-style creative pitches for the front runners during the course of the following day – according to the participants’ creative briefs.
• On the final afternoon of the conference on 2 July- these ideas will then be formally presented to a panel of leading industry buyers – who will discuss what they would be looking for as ROI.
• Panellists will include: Traditional Broadcasters; A BBC Online Dragon (Investor); and a leading Advertising or Marketing buyer.

What sort of ideas will we work on?
The ideas will come from the attendees at the lab, through a process of collective brainstorming and creative facilitation. The only stipulation is that all ideas must be designed for a children’s audience and we are particularly focusing on the big themes affecting British children today, in keeping with the theme of this year’s CMC conference.

Suggested topics may include:
• Obesity
• Knife Crime
• Child Poverty
• Body perception (The obsession with body image).
• Online safety

How do I apply?
As we only have a limited number of free places, we are asking all applicants to write up the sort of idea you would like pursue at the lab, relating to one of the five topics above. This will be used to prioritise applications and some of these ideas may get developed at the workshop if you choose to bring them – providing enough of the other participants agree – that’s the Crossover way!

Please keep your ideas to 500 words or fewer.

Proposals must be submitted by Friday 18th June – 5 pm.
Applicants will be notified on Wednesday 23rd June.

Please note you must be available to attend all 3 days of the conference (30th June – 2nd July). Selection Criteria will be based on Needs, Approach, Benefit and Understanding of the competitive market. Extra merit will be given to ideas that genuinely promote transformative engagement and social benefit with a focus on innovative cross-platform solutions. Clear identification and understanding of the target audience is essential. If you have already registered for the Children’s Media Conference you can still apply for this offer provided you are a freelancer, sole trader, or working in an small organisation (with 5 full time employees or fewer).

Where to send your application?
Send your applications to

(Any further questions can also be sent to this address).

The Children’s Media Conference
The CMC is the UK’s premiere meeting place for professionals across the kids’ content sectors, including radio, TV, film, online, games, toys, licensing and publishing, The range of discussions on the creative, business, policy and strategic issues is vast and always stimulating, as it’s produced “by the industry for the industry”. Crossover Labs have been associated with the Conference for some time and this particular workshop aims to bring together creatives and innovative technology and software companies to generate ideas in the quick-fire Crossover way.