Sioned Wyn Roberts

Children’s & Learning S4C

Content Commissioner

Sioned Wyn Roberts

Sioned Wyn Roberts is responsible for all children’s content on S4C’s pre-school brand Cyw and Children’s Stwnsh;  around 10 hours’ content a day on tv and online. She is also developing the Learning slate and is working with S4C colleagues and external partners to develop new Digital content.
Since joining S4C in 2012, Sioned has commissioned innovative projects like Y Lifft, the first playalong gameshow for kids in the UK; Madron animation and digital comic app; Dwylo’r Enfys a series introducing Makaton in Welsh; @tifiacyw twitter service for parents learning Welsh; #Fi award-winning documentary strand and Dyma Fi a digital youth project with crowd-sourced content, shot over a 24-hour period. She also oversees S4C’s animation co-production and acquisitions slate.
Sioned is a programme-maker and worked at the BBC for 16 years producing and directing radio, television and interactive content. As a Senior Producer 2001-6, she led the award-winning multiplatform projects Come Clean, B*ll*cks, and pan-Celtic language learning project Colin and Cumberland.

In 2006, Sioned joined the independent sector and produced, developed and exec produced a host of shows such as CBBC’s Stuck on Sheep Mountain and CBeebies’ Alphablocks. In 2012 Sioned was a member of the group reporting on Digital Materials in Education for the Welsh Government that led to setting up the Hwb digital learning  platform in 2012.

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