Kelly Wood

Paramount UK & Ireland

Senior Director, Content & Programming Strategy, Kids

Kelly Wood

Kelly is a passionate content strategist with over a decades experience in TV, research and marketing. Kelly is the Senior Director, Kids Content & Programming Strategy, responsible for the Nick Network in the UK and Ireland including Nickelodeon, Nicktoons, Nick Jr. and Nick Jr. Too channel brands.

As an editorial lead for Nickelodeon content across linear and non-linear platforms, Kelly is responsible for communicating priorities and developing innovative content strategies to drive the performance and brand health of the Nickelodeon brand on all platforms.

Kelly is a trained researcher and prior to moving into programming was responsible for insight and analytics at Nickelodeon. In addition to stints at Channel 4, as part of the team responsible for concept testing for the Comedy and Entertainment slate, and OMD UK, working on B2C brand tracking and evaluation. Kelly sits on the Children’s Media Conference Advisory Committee.