MD, International, YouTube Kids
Director, Kids/Family and Education Content, Europe, Middle East and Africa (EMEA)
Based in London, Gregory runs Google/YouTube’s Kids/Family and Education content businesses across Europe, the Middle East and Africa (EMEA), as well as the award-winning YouTube Kids streaming video platform internationally. He has orchestrated the launch of YouTube Kids (AVOD and SVOD) in 60+ international markets and oversees the platform’s business-related functions (including content partnerships, content programming, content marketing, brand marketing, customer acquisition and retention, ad sales, and distribution partnerships), while working closely with its product and engineering teams to create a unique user experience. Greg joined Google in January 2012 as Head of Original Programming for YouTube in EMEA, before launching the company’s News and Kids/Family verticals in the region. Before joining Google/YouTube, Greg was in charge of international digital media for Lagardere Active, the media division of Lagardere Group. Previously, he was VP of Global Marketing for Dailymotion, a primary video platform, and worked for several years at Time Warner, principally for the company’s Turner Broadcasting and Time Inc. units in senior sales and business development roles in New York, Paris and London. Greg obtained an MA in International Affairs from the Institut d’Etudes Politiques de Paris (Sciences Po Paris) and an MS in Business Administration from the Ecole Supérieure de Commerce de Paris (ESCP). He also studied at the Stanford University Graduate School of Business in California.
CMC Update 24 June 2019 - Exploring The Range Or People And Content At CMC 2019
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