Macmillan Children's Books
Alyx is the Communications Director for Macmillan Children’s Books, including the Two Hoots, Campbell Books and Kingfisher imprints. She works within the MCB management team developing the strategy for the division and her team work across Marketing, PR and Digital communications for the children’s division.
Alyx began her career in bookselling, always working towards children’s publishing, and in 1998 wrote the Waterstone’s Guide to Children’s Books recommending the best books for children and families. She moved into PR at Macmillan Children’s Books later that year and now has 20 years experience in the industry. She moved to become the Group PR Director at Scholastic UK in 2004, where she ran both the corporate PR and divisional PR strategies (Trade Publishing, Education Publishing, and Scholastic School Book Clubs and Fairs retail side of the business). Working closely with the Group MD and the USA parent company she worked to develop the PR strategy in the UK. Her role expanded to include consumer and trade marketing in 2010 and she has worked across both disciplines since. In 2013, Alyx returned to Macmillan Children’s Books in the role of Communications Director, giving her the opportunity to return to the heartland of children’s publishing. She relishes working closely with authors/illustrators on both their publishing and personal profiles, building strong brands for new acquisitions, and developing heritage publishing growth, such as the 150th anniversary for the Macmillan Alice in Wonderland.
In recent years, seeking out and developing a wide range of promotional and business partnerships has become an increasing part of her Communications role. She has been chair of the Publishers’ Association Children’s Book Group, and had a long standing role on the World Book Day committee, and UK Children’s Laureate advisory panel.
Alyx has been lucky to work with some of the most successful authors and illustrators in children’s publishing, from Julia Donaldson and Axel Scheffler (‘The Gruffalo’), Suzanne Collins (‘The Hunger Games’), Frank Cottrell-Boyce (‘Millions’), Philip Reeve (‘Mortal Engines’), Frances Hardinge (‘The Lie Tree’), Terry Deary and Martin Brown (‘Horrible Histories’). In March, her team launched Tomi Adeyemi’s debut ‘Children of Blood and Bone’, soon to be a Fox 2000 film.